European Wax Center, Inc. Stock Price, News & Analysis

European Wax Center (NASDAQ: EWCZ) has been recognized as one of America's Most Trusted Brands in 2025 by USA Today and Plant-A Insights Group. The recognition is based on a comprehensive study involving over 24,000 US consumers who provided 359,000 brand reviews across 40 industries.

As the leading franchisor and operator of out-of-home waxing services in the United States, European Wax Center operates more than 1,000 locations nationwide, offering waxing services, eyebrow tinting, and laser hair removal in select markets. The company, established in 2004, earned this distinction through consumer evaluations based on five vital brand trust categories.

CEO Chris Morris attributed this achievement to the company's franchisees and associates, emphasizing their dedication to customer service excellence and the trust millions of guests place in their services daily.

European Wax Center (NASDAQ: EWCZ) has achieved recognition as its EWC TREAT® Brightening Ingrown Hair Wipes won 'Best Ingrown Hair Treatment' at the 2025 NewBeauty Awards. This new product builds upon their twice-awarded Ingrown Hair Serum, featuring an enhanced formula designed to address skin discoloration.

The wipes are formulated with:

• Vitamin C, azelaic, kojic, and lactic acids for skin brightening
• Salicylic and glycolic acids for exfoliation
• Narcissus bulb extract to slow hair regrowth

Priced at $34.50, the product is available at all European Wax Center locations and through waxcenter.com. As the largest waxing services provider in the United States, the company recommends daily use for prevention or twice-daily application for treating existing breakouts.

European Wax Center (NASDAQ: EWCZ) announced equity grants to newly appointed Chief Commercial Officer Katie Mullen on March 21, 2025. The compensation package includes:

• 160,000 restricted stock units (RSUs) of Class A common stock
• 220,000 stock options at $3.99 exercise price
• 180,000 stock options at $9.00 exercise price
• 180,000 stock options at $12.00 exercise price

The RSUs will vest in equal installments over four years starting January 28, 2025, while all stock options will fully vest on January 28, 2029. These grants were made under the company's 2025 Inducement Plan, specifically designed for new employees as per Nasdaq Rule 5635(c)(4).

European Wax Center (NASDAQ: EWCZ) reported its Q4 and fiscal year 2024 results, showing mixed performance. System-wide sales reached $951.0 million, decreasing 0.4% year-over-year, but increased 1.2% on a 52-week basis. The company expanded to 1,067 total centers across 45 states, representing a 2.2% increase.

Key financial metrics for FY2024 include:

• Total revenue of $216.9 million (1.9% decrease)
• Same-store sales increased 0.2%
• GAAP net income of $14.7 million (21.9% increase)
• Adjusted Net Income of $25.6 million (15.2% increase)
• Adjusted EBITDA of $75.5 million (0.7% decrease)

For fiscal 2025, the company expects a transitional year with 10-12 new center openings and 40-60 center closures. The new CEO, Chris Morris, outlined priorities including developing a data-rich marketing engine, improving franchisee support infrastructure, and implementing a more sophisticated development approach focused on profitable expansion.

European Wax Center (NASDAQ: EWCZ), the leading U.S. franchisor of out-of-home waxing services, announced key leadership changes. Thomas Kim has been appointed as Chief Financial Officer, effective April 7, 2025, succeeding Stacie Shirley, who will transition to a strategic advisor role through April 30, 2025.

Kim brings extensive experience in finance and franchise operations, having previously served as CFO at Brinks Home and Smoothie King. The company also strengthened its executive team with two additional appointments: Katie Mullen as Chief Commercial Officer (effective March 5, 2025) and Chris Andrews as Chief Information and Digital Officer (effective March 31, 2025).

These strategic appointments aim to drive the company's marketing and digital transformations while focusing on returning the business to sustainable, long-term growth.

European Wax Center (NASDAQ: EWCZ) announced its upcoming participation in the BofA Securities 2025 Consumer and Retail Conference in Miami, Florida. The company's management team will engage in a fireside chat on March 12, 2025, at 9:40 AM EST.

As the leading franchisor and operator of out-of-home waxing services in the United States, EWCZ operates a network of over 1,000 centers across 45 states. The company's locations perform more than 23 million services annually, utilizing their innovative Comfort Wax® formulation. European Wax Center generated sales of $955 million in fiscal 2023.

European Wax Center (NASDAQ: EWCZ), the leading U.S. franchisor of out-of-home waxing services, will release its Q4 and fiscal year 2024 financial results on March 11, 2025, before market opening. Management will host a conference call at 8:00 a.m. ET to discuss the results.

The company operates over 1,000 centers across 45 states and performed more than 23 million services annually. Their network generated sales of $955 million in fiscal 2023. European Wax Center specializes in professional waxing services using their proprietary Comfort Wax® formulation, delivered by trained specialists in private waxing suites.

European Wax Center (NASDAQ: EWCZ), the leading franchisor of out-of-home waxing services in the United States, hosted an exclusive Galentine's Day Celebration featuring Bravo TV Celebrity Ciara Miller at one of its 85 New York locations. The event showcased the company's Valentine's Day waxing services and products, offering complimentary waxing sessions, skincare tips, and product demonstrations.

The company reports high demand for waxing services during Valentine's week, with over 50% of bookings focused on Brazilian/Bikini services. As a promotional initiative, new guests can receive a free Hanky Panky Signature Thong when purchasing any Wax Pass.

European Wax Center (NASDAQ: EWCZ) has been ranked #1 in the waxing category on Entrepreneur's Franchise 500® list for the fourth consecutive year. The company secured the 62nd position overall among 500 franchises, recognized for its outstanding performance in unit growth, financial strength, stability, and brand power.

As the largest provider of waxing services in the United States, European Wax Center operates more than 1,000 locations nationwide. The company has recently expanded its service portfolio to include Eyebrow Tint and laser hair removal in specific markets. The ranking is based on an analysis of over 150 data points, including costs and fees, size and growth, support, brand strength, and financial health.