Glenn Sanford Rejoins SUCCESS® to Lead AI-Driven Revolution and Redefine What It Means to Achieve

Rhea-AI Summary

eXp World Holdings (NASDAQ: EXPI) announced that Glenn Sanford, the company's CEO and Founder of eXp Realty, is returning to SUCCESS® Enterprises as Publisher and Managing Director. The announcement centers on the launch of SUCCESS+, an AI-powered global platform for personal and professional development.

The new platform will offer AI-personalized learning paths, digital content library, live masterminds, coaching sessions, SUCCESS® Magazine access, exclusive events, and direct connections with global thought leaders. The initiative targets the $50 billion global personal development market, with the platform set to roll out globally over the next 90 days.

Positive

• Strategic expansion into the $50 billion personal development market
• Launch of AI-powered SUCCESS+ platform creates new revenue stream
• Integration of AI technology demonstrates innovation and market adaptation
• Strengthened leadership with Glenn Sanford's expanded role

Negative

• 90-day rollout period may delay immediate revenue impact
• Additional management responsibilities for CEO could divide attention from core real estate business

Insights

Business Strategy Analyst

eXp World Holdings CEO Glenn Sanford adds SUCCESS leadership role to spearhead AI-powered growth platform, expanding beyond real estate into $50B personal development market.

Glenn Sanford is strategically expanding his leadership footprint within eXp World Holdings by adding the role of Publisher and Managing Director at SUCCESS® Enterprises while maintaining his position as CEO of the parent company. This dual leadership approach signals a deliberate vertical integration strategy that leverages Sanford's entrepreneurial vision across multiple business units.

The launch of SUCCESS+ represents a significant diversification play for eXp World Holdings, extending beyond its core real estate business into the $50 billion personal development market. By applying the same tech-forward, community-centric approach that fueled eXp Realty's growth to the personal development sector, the company is creating new revenue streams while potentially enhancing its ecosystem for existing real estate agents.

This platform appears designed to create a flywheel effect where content, community, and technology reinforce each other. The combination of AI-personalized learning with community access creates multiple monetization opportunities through subscriptions, events, certifications, and partnerships. The 90-day global rollout timeline suggests the company has already made substantial investments in the technology and is ready to scale quickly.

This move positions eXp to capture both B2C and B2B revenue in the personal development space – serving individuals seeking growth while also providing enterprise solutions for teams and organizations. By extending Sanford's agent-centric philosophy beyond real estate, eXp is attempting to create synergies across its business units while entering adjacent markets with significant growth potential.

As Managing Director, Sanford will guide the evolution of SUCCESS+ with cutting-edge AI tools designed to elevate personal growth, performance, and impact

BELLINGHAM, Wash., July 29, 2025 (GLOBE NEWSWIRE) -- SUCCESS® Enterprises, a core subsidiary of eXp World Holdings, Inc. (Nasdaq: EXPI), today announced the return of Glenn Sanford, Founder of eXp Realty and CEO of eXp World Holdings, who will now also serve as Publisher and Managing Director of SUCCESS®. Sanford’s return signals a bold new chapter as the company launches the next evolution of SUCCESS+, an AI-powered global platform designed to accelerate growth, ignite collaboration and unlock human potential like never before.

“At eXp, our mission has always been to empower agents and entrepreneurs to achieve more than they ever thought possible,” said Glenn Sanford. “With SUCCESS+, we are bringing that same agent-centric, innovative mindset to the broader personal and professional growth space, harnessing AI to deliver personalized learning, meaningful connections, and opportunities for everyone to level up faster than ever before. We see SUCCESS+ as a platform where today’s leaders, creators, and partners can collaborate and grow side-by-side with those who aspire to join them.”

SUCCESS+ is the foundation for a thriving global community of growth-minded individuals, teams, and partners, offering unmatched value, connection, and support through:

• AI-personalized learning paths, content, and coaching
• An all-access digital library of both classic and cutting-edge SUCCESS® resources
• Live monthly masterminds, coaching, and expert Q&A sessions
• Full access to SUCCESS® Magazine, both print and digital editions
• Early access to exclusive in-person and virtual events
• Member pricing on workshops, certifications, and unique experiences
• Direct connections with global thought leaders and a thriving, supportive community
  

“The future of achievement is tech-powered, collaborative, and deeply personal,” said Kerrie Lee Brown, VP of Publishing and Editor-in-Chief, SUCCESS® Enterprises. “By fusing trusted wisdom with intelligent technology, SUCCESS+ puts every member and every partner in control of their own growth journey, and positions SUCCESS® as the premier platform for the next generation of achievers and industry leaders.”

With the global personal development market exceeding $50 billion and demand for real-time expertise, trusted partnerships, and collaborative solutions at an all-time high, SUCCESS+ stands out by combining legacy authority with next-generation technology and a dynamic partner ecosystem delivering ROI, credibility, and impact for individuals, entrepreneurs, teams, and industry leaders.

The new SUCCESS+ platform will roll out globally over the next 90 days, with new features, partnerships, and member-driven experiences designed to help every user realize their definition of success and every partner amplify their impact. To discover SUCCESS+ and join a global movement of achievers and thought leaders, visit https://www.success.com.

About eXp World Holdings, Inc.

eXp World Holdings, Inc. (Nasdaq: EXPI) (the “Company”) is the holding company for eXp Realty® and SUCCESS® Enterprises. eXp Realty is the largest independent real estate brokerage in the world, with nearly 81,000 agents across 28 countries. As a cloud-based, agent-centric brokerage, eXp Realty provides real estate agents industry-leading commission splits, revenue share, equity ownership opportunities, and a global network that empowers agents to build thriving businesses. For more information about eXp World Holdings, Inc., visit: expworldholdings.com.

SUCCESS® Enterprises, anchored by SUCCESS® magazine, has been a trusted name in personal and professional development since 1897. As part of the eXp ecosystem, it offers agents access to valuable resources to enhance their skills, grow their businesses, and achieve long-term success. For more information about SUCCESS, visit success.com.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company’s and its management’s current expectations but involve known and unknown risks and uncertainties that could impact actual results materially. Such statements include, but are not limited to, expectations regarding the launch and global expansion of the SUCCESS+ platform, anticipated adoption and impact of AI-driven personal growth tools, strategic partnerships, and Glenn Sanford’s leadership role in advancing the SUCCESS® brand. Actual results may differ materially due to various factors, including but not limited to market adoption of new technology platforms, competitive developments, strategic execution risks, changes in consumer or partner demand, and other risks detailed in the Company’s filings with the SEC. We do not undertake any obligation to update these statements except as required by law.

Media Relations Contact:
eXp World Holdings, Inc.
mediarelations@expworldholdings.com

Investor Relations Contact:
Denise Garcia
investors@expworldholdings.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/94d8915f-9729-4023-a357-7b0987c3c45f

FAQ

What is Glenn Sanford's new role at SUCCESS Enterprises (NASDAQ: EXPI)?

Glenn Sanford, CEO of eXp World Holdings and Founder of eXp Realty, is returning as Publisher and Managing Director of SUCCESS® Enterprises, where he will lead the development of the SUCCESS+ platform.

What is SUCCESS+ and when will it launch?

SUCCESS+ is an AI-powered global platform offering personalized learning, coaching, content access, and community features. It will roll out globally over the next 90 days.

How large is the market opportunity for SUCCESS+ platform?

The platform targets the global personal development market which exceeds $50 billion, focusing on individuals, entrepreneurs, teams, and industry leaders.

What features does the SUCCESS+ platform include?

SUCCESS+ includes AI-personalized learning paths, digital content library, live masterminds, coaching, SUCCESS® Magazine access, exclusive events, and community networking features.

How does SUCCESS+ fit into eXp World Holdings' business strategy?

SUCCESS+ represents eXp's strategic expansion beyond real estate into the personal development space, leveraging AI technology to create a new revenue stream and growth platform.