America's Best Unveils Major Brand Transformation: VML Relaunches Eye Care Retailer's Identity with the Powerful Message "Every Eye Deserves Better"
America's Best (NASDAQ: EYE), a retail brand of National Vision Holdings, has unveiled a comprehensive brand transformation in partnership with VML. The rebranding features a new logo, brand platform, and identity system under the tagline "Every Eye Deserves Better."
The transformation includes replacing the traditional flag logo with a sophisticated "AB" acronym brand mark and introducing a new visual design system. The company's marketing campaign will span major cable and streaming platforms including Disney, Tubi, YouTube and Google, featuring photography and video content that showcases everyday moments where clear vision matters.
The initiative aims to reinforce America's Best's commitment to providing affordable, high-quality eye care and stylish frames to all Americans, with media handled by Spark and Rise.
America's Best (NASDAQ: EYE), marchio retail di National Vision Holdings, ha presentato una completa trasformazione del brand in collaborazione con VML. Il rebranding introduce un nuovo logo, una piattaforma di marca e un sistema di identità sotto il claim "Every Eye Deserves Better."
La trasformazione prevede la sostituzione del tradizionale logo a bandiera con un raffinato marchio acronimo "AB" e l'introduzione di un nuovo sistema di design visivo. La campagna di marketing sarà diffusa sulle principali piattaforme via cavo e streaming, tra cui Disney, Tubi, YouTube e Google, e includerà foto e video che mostrano i momenti quotidiani in cui una visione nitida è importante.
L'iniziativa punta a rafforzare l'impegno di America's Best nel fornire assistenza oculistica accessibile e di alta qualità e montature alla moda a tutti gli americani, con i media gestiti da Spark e Rise.
America's Best (NASDAQ: EYE), una marca minorista de National Vision Holdings, ha presentado una transformación integral de su marca en colaboración con VML. El rebranding incluye un nuevo logotipo, una plataforma de marca y un sistema de identidad bajo el lema "Every Eye Deserves Better."
La transformación sustituye el tradicional logotipo en forma de bandera por un refinado distintivo acrónimo "AB" e introduce un nuevo sistema de diseño visual. La campaña de marketing se difundirá en las principales plataformas de cable y streaming, incluidas Disney, Tubi, YouTube y Google, con fotografías y videos que muestran momentos cotidianos en los que una visión clara importa.
La iniciativa busca reforzar el compromiso de America's Best de ofrecer atención ocular asequible y de alta calidad y monturas con estilo a todos los estadounidenses, con los medios gestionados por Spark y Rise.
America's Best (NASDAQ: EYE)는 National Vision Holdings의 소매 브랜드로, VML과 협력해 종합적인 브랜드 전환을 발표했습니다. 이번 리브랜딩은 새로운 로고, 브랜드 플랫폼, 아이덴티티 시스템을 "Every Eye Deserves Better."라는 태그라인 아래 도입합니다.
이번 변화는 전통적인 깃발형 로고를 세련된 약자 브랜드 마크 "AB"로 교체하고 새로운 시각 디자인 시스템을 도입하는 것을 포함합니다. 마케팅 캠페인은 Disney, Tubi, YouTube, Google을 비롯한 주요 케이블 및 스트리밍 플랫폼에서 진행되며, 일상 속 선명한 시력이 중요한 순간을 보여주는 사진 및 영상 콘텐츠를 선보일 예정입니다.
이 이니셔티브는 모든 미국인에게 저렴하면서도 고품질의 안과 서비스와 스타일리시한 안경테를 제공하겠다는 America's Best의 약속을 강화하는 것을 목표로 하며, 미디어는 Spark와 Rise가 담당합니다.
America's Best (NASDAQ: EYE), une enseigne de vente au détail de National Vision Holdings, a dévoilé une transformation complète de sa marque en partenariat avec VML. Le rebranding comprend un nouveau logo, une plateforme de marque et un système d'identité sous la signature "Every Eye Deserves Better."
La transformation remplace le logo traditionnel en forme de drapeau par un élégant monogramme « AB » et introduit un nouveau système de design visuel. La campagne marketing sera diffusée sur les principales plateformes câblées et de streaming, dont Disney, Tubi, YouTube et Google, et présentera des photos et vidéos montrant des moments du quotidien où une vision nette compte.
L'initiative vise à renforcer l'engagement d'America's Best à fournir à tous les Américains des soins oculaires abordables et de qualité et des montures élégantes, les médias étant gérés par Spark et Rise.
America's Best (NASDAQ: EYE), eine Einzelhandelsmarke von National Vision Holdings, hat in Zusammenarbeit mit VML eine umfassende Markenverwandlung vorgestellt. Das Rebranding umfasst ein neues Logo, eine Markenplattform und ein Identitätssystem unter dem Claim "Every Eye Deserves Better."
Die Umgestaltung ersetzt das traditionelle Flaggenlogo durch ein elegantes Akronym-Brandzeichen "AB" und führt ein neues visuelles Designsystem ein. Die Marketingkampagne wird auf großen Kabel- und Streaming-Plattformen wie Disney, Tubi, YouTube und Google laufen und Foto- sowie Videomaterial zeigen, das alltägliche Momente präsentiert, in denen klare Sicht wichtig ist.
Die Initiative zielt darauf ab, Americas Bests Engagement zu stärken, allen Amerikanern erschwingliche, hochwertige Augenversorgung und stilvolle Fassungen zu bieten. Die Mediaplanung übernehmen Spark und Rise.
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Brand's fresh, joyful new look designed to appeal to all Americans, conveying affordable access to high-quality eye care
Experience the full interactive Multichannel News Release here: https://www.multivu.com/national-vision-holdings/9349651-en-americas-best-every-eye-deserves-better
The new rallying cry, "Every Eye Deserves Better," is a declaration of what America's Best stands for: providing access to affordable comprehensive, high-quality eye care and stylish frames – without sacrificing expertise or value.
"This isn't merely an ad campaign; it's a complete reintroduction of the brand, a statement of our unwavering commitment to the health and well-being of every American's eyes," said Joe VanDette, Chief Brand and Marketing Officer at National Vision. "We believe all Americans, regardless of their budget, deserve better care when it comes to their sight – a thorough exam with a caring doctor and a fantastic selection of eyewear. We're proving exceptional service and value can coexist without compromise."
The visual identity of America's Best has been completely reinvented. Gone is the familiar flag logo, replaced by a sophisticated yet approachable "AB" acronym brand mark and a vibrant new visual design system. This bold evolution cleverly weaves in nods to America's Best's heritage, with a fashionable reinterpretation of American stripes and colors, and even a playful homage to its signature owl mascot.
Building upon the visual identity, the launch film takes viewers on a colorful journey through the lives – and eyes – of Americans. Complementing this, the brand's social media channels and website will feature photography and video that captures the human, joyful and authentic everyday moments where clear vision truly shines. This energetic look and feel is designed to appeal to both existing and new customers and patients.
"Through our work for America's Best, we wanted to make people think for a moment, on a very human level, about all the ways their eyes deliver for them," said Tom Murphy, Chief Creative Officer at VML US. "'Every Eye Deserves Better' powerfully puts the 'care' in 'eye care' that America's Best believes everyone should receive."
Media for this transformative launch is being handled by Spark and Rise airing across major cable and streaming platforms including Disney, Tubi, YouTube and Google.
About National Vision Holdings, Inc.
National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML's specialist health network, VML Health, is also one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55 markets, with principal offices in
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X #WeAreVML.
Media Contact:
media@nationalvision.com
Rebecca Sullivan
Rebecca.sullivan@vml.com
View original content:SOURCE National Vision, Inc.
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