Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-based Falcare Industrial Equipment

Rhea-AI Summary

Rockwell Automation (NYSE: ROK) deployed Emulate3D digital twin technology for Falcare Industrial Equipment in São Caetano do Sul, Brazil, producing 60% faster project execution, earlier customer previews, fewer field reworks, and lower energy use. The integration validated control logic and mechanical behavior before physical builds.

Falcare replaced limited prior tools with virtual commissioning and control-emulation to improve predictability, sustainability, and post-sales support.

Positive

• 60% faster project execution
• Early validation reduced field rework and errors
• Lower energy use and reduced waste
• Improved sales cycles via customer previews

Negative

• Prior tools had limited modeling capacity requiring replacement

Key Figures

Project execution speed: 60% faster Operating history: More than 50 years

2 metrics

Project execution speed 60% faster Falcare projects using Rockwell digital twin technology

Operating history More than 50 years Falcare serving multiple industrial sectors

Market Reality Check

Price: $388.47 Vol: Volume 1,354,090 vs 20-da...

normal vol

$388.47 Last Close

Volume Volume 1,354,090 vs 20-day average 1,125,106 (relative volume 1.2) ahead of this positive tech case study. normal

Technical Price at $394.37, trading above 200-day MA of $357.42 and about 10% below the $438.72 52-week high.

Peers on Argus

ROK was up 3.24%, outpacing peers like XYL (+1.76%), IR (+2.14%), AME (+0.91%), ...

ROK was up 3.24%, outpacing peers like XYL (+1.76%), IR (+2.14%), AME (+0.91%), and SYM (+0.37%), while OTIS fell 1.46%. With no peers in the momentum scanner and mixed peer moves, trading appeared more company-specific than sector-driven.

Historical Context

5 past events · Latest: Feb 11 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 11	Dividend declaration	Positive	-1.4%	Announced quarterly cash dividend of $1.38 per share payable March 10, 2026.
Feb 05	Earnings results	Positive	-5.4%	Reported strong Q1 2026 growth and raised full-year EPS guidance.
Jan 30	Conference appearance	Neutral	-1.2%	Announced upcoming presentation at Barclays Industrial Select Conference.
Jan 29	Conference appearance	Neutral	+2.9%	Disclosed participation in Citi’s Global Industrial Tech and Mobility Conference.
Jan 22	Earnings date update	Neutral	+1.2%	Set timing and access details for Q1 2026 earnings release and call.

Pattern Detected

Recent history shows a tendency for negative price reactions even on strong fundamental or shareholder-friendly news, suggesting investors have often faded positive catalysts.

Recent Company History

Over the last month, Rockwell Automation reported strong Q1 FY2026 results with $2.105 billion in sales and sharply higher EPS, yet shares fell 5.38%. A dividend declaration of $1.38 per share on Feb. 11 also saw a 1.41% decline. Conference participation announcements and the earnings date notice produced smaller mixed moves. Against this backdrop, today’s digital twin customer success story fits an ongoing narrative of emphasizing software, automation, and digital capabilities.

Market Pulse Summary

This announcement highlights Rockwell Automation’s digital twin and virtual commissioning capabiliti...

Analysis

This announcement highlights Rockwell Automation’s digital twin and virtual commissioning capabilities, with a Falcare project delivering 60% faster execution and improved accuracy and sustainability. It reinforces the company’s focus on software and digital transformation, following strong Q1 results and raised EPS guidance noted in recent filings. Investors may watch for additional customer wins, further adoption of Emulate3D™ and related tools, and how these digital offerings contribute to sales growth and margins over time.

Key Terms

digital twin, virtual commissioning, control logic, digital simulation, +1 more

5 terms

digital twin technical

"Falcare turned to Rockwell Automation's digital twin technology, utilizing Emulate3D™"

A digital twin is a live virtual replica of a physical asset, process, or system that mirrors real-world behavior using data and models so users can test changes, predict problems, and measure performance without touching the real thing. For investors, digital twins matter because they can lower maintenance costs, speed product development, improve uptime and reliability, and make future cash flows and risks easier to forecast — like using a flight simulator to safely train and tune a real airplane.

virtual commissioning technical

"few Brazilian companies currently use virtual commissioning with control logic emulation"

Virtual commissioning is the practice of building and testing a digital replica of a factory line, machine or control system before the physical equipment is finished, like running a flight simulator for a new airplane. It matters to investors because it can cut start-up delays, reduce costly on-site fixes and lower the risk that production, revenue and project budgets will be delayed, making capital projects more predictable and potentially more profitable.

control logic technical

"virtual commissioning with control logic emulation to enhance post-sales support"

Control logic is the set of rules and software that decides how a machine, device, or system responds to inputs and when it performs specific actions—think of it as the recipe or traffic controller that coordinates steps and timing. For investors, control logic matters because it shapes product reliability, safety, production efficiency and upgradeability; better control logic can reduce costs, enable new features, and lower regulatory or liability risk.

digital simulation technical

"replacing traditional prototype testing with immersive digital simulation, Falcare can now"

A digital simulation is a computer-created model that imitates how a product, process or system behaves in the real world so users can test ideas without building physical prototypes. Like a flight simulator for a plane, it lets developers and regulators explore outcomes, spot problems and compare options quickly and cheaply. Investors care because simulations can shorten development time, cut costs, reduce technical and regulatory risk, and improve the quality of forecasts used to value a project or company.

intralogistics engineering technical

"Falcare and Rockwell Automation set a new standard for intralogistics engineering."

Intralogistics engineering is the design and optimization of how goods move, are stored, and are handled inside warehouses, factories and distribution centers — including equipment, automation and the software that controls them. Investors care because improvements here act like redesigning a busy kitchen or traffic system: they can cut operating costs, speed order fulfillment, reduce errors and make a facility easier and cheaper to scale, directly affecting profitability and capital returns.

AI-generated analysis. Not financial advice.

MILWAUKEE, Feb. 16, 2026 /PRNewswire/ -- Rockwell Automation, the world's leading company dedicated to industrial automation and digital transformation, is pleased to announce that it has achieved significant time savings, improved project accuracy and reduced operational costs for Falcare Industrial Equipment in Sao Caetano do Sup in Brazil.

With more than 50 years serving retail, wholesale, food and beverage, logistics operations and automotive and machinery sectors, Falcare sought to strengthen project reliability and reduce time-consuming physical testing. The company faced increasing pressure to shorten sales cycles, eliminate field implementation rework and enhance the precision of complex automation systems. 

To address these challenges, Falcare turned to Rockwell Automation's digital twin technology, utilizing Emulate3D™ to simulate mechanical behavior, including robot and conveyor speeds, before machines were ever built. This approach significantly improved sustainability, energy efficiency and operational predictability.

By integrating Rockwell Automation's suite of digital simulation and virtual commissioning tools, Falcare achieved:

• 60% faster project execution, enabling quicker customer previews and accelerated delivery timelines.
• Greater precision and quality, thanks to early validation that mitigates failures, errors and costly rework.
• Improved decision-making, driven by accurate digital modeling of equipment behavior.
• Reduced waste and energy use, resulting in more sustainable operations. 

This project represents a truly innovative leap forward as few Brazilian companies currently use virtual commissioning with control logic emulation to enhance post-sales support and cut implementation costs. Before adopting Rockwell's technologies. Falcare attempted alternative tools but encountered limitations, including restricted modeling capacity, inadequate mechanical–automation integration and data–processing bottlenecks. Emulate3D™ solved these issues by providing seamless integration between mechanics and controls, delivering a dynamic, highly accurate digital representation of the entire system. This enabled Falcare to preview system behavior, validate control logic and identify physical discrepancies well before deployment, reducing uncertainty and streamlining commissioning.

Falcare and Rockwell Automation set a new standard for intralogistics engineering. By replacing traditional prototype testing with immersive digital simulation, Falcare can now:

• Confidently demonstrate system performance to customers early in the sales cycle.
• Enhance post–sales support with greater visibility into system behavior.
• Deliver faster, greener, and more reliable automation solutions. 

To learn more about the implementation of Rockwell Automation solutions at Falcare Industrial Equipment, click here.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

 

View original content:https://www.prnewswire.com/news-releases/rockwell-automation-digital-twin-technology-accelerates-project-delivery-and-cuts-costs-for-brazil-based-falcare-industrial-equipment-302681122.html

SOURCE Rockwell Automation, Inc.

FAQ

What did Rockwell Automation announce about Falcare using Emulate3D on Feb 16, 2026 (ROK)?

Rockwell announced Falcare achieved 60% faster project execution using Emulate3D. According to Rockwell Automation, the digital twin validated control logic and mechanical behavior before build, reducing rework, energy use and improving delivery timelines.

How does the Falcare case study affect ROK's product positioning in Brazil?

The case study strengthens Rockwell's local positioning for virtual commissioning and digital twins. According to Rockwell Automation, Falcare's results show control-emulation integration and early previews can differentiate ROK offerings versus limited alternative tools.

What operational benefits did Falcare report after adopting ROK Emulate3D technology?

Falcare reported faster execution, fewer errors, and reduced energy use. According to Rockwell Automation, digital simulation enabled early validation of robots and conveyors, cutting implementation uncertainty and streamlining commissioning.

Will Falcare's use of ROK digital twins likely shorten sales cycles and deliveries?

Yes — Falcare can preview systems earlier and accelerate customer approvals, shortening sales cycles and delivery timelines. According to Rockwell Automation, early customer previews and validated control logic supported quicker project handoffs and faster deployments.

Does the announcement imply cost savings or sustainability improvements for Falcare customers?

The announcement reports reduced operational costs and lower energy use from virtual commissioning. According to Rockwell Automation, eliminating physical prototypes and preventing rework led to cost and sustainability gains for Falcare and its customers.