A Taste of Fall! Great American Cookies Adds a Sweet Touch to Menu with All-New Caramel Churro Cookie

Rhea-AI Summary

Great American Cookies, owned by FAT Brands (NASDAQ: FAT), is introducing two seasonal cookies: the new Caramel Churro and the returning Pumpkin Spice. Available from August 12 to October 31, 2024, these -time offerings aim to satisfy early fall cravings. The Caramel Churro cookie features caramel chips and cinnamon sugar crunch, while the Pumpkin Spice cookie combines pumpkin, brown sugar, cinnamon, vanilla, and white chocolate. Katie Thoms, Senior Director of Marketing, notes the growing popularity of fall flavors and churro profiles. Great American Cookies operates over 400 bakeries globally and is part of FAT Brands' portfolio of 18 restaurant brands with over 2,300 units worldwide.

Positive

• Introduction of new seasonal product (Caramel Churro cookie) to potentially drive sales
• Return of popular Pumpkin Spice cookie, likely to boost customer engagement
• Extended seasonal offering period (Aug 12 - Oct 31) may increase revenue opportunities
• Alignment with consumer trends in fall flavors and churro popularity

Negative

• None.

Beloved Seasonal Favorite, Pumpkin Spice Cookie, Also Makes Return

LOS ANGELES, Aug. 12, 2024 (GLOBE NEWSWIRE) -- Great American Cookies, home of the Original Cookie Cake franchise owned by FAT Brands, is falling for cooler temperatures and adding two cookies to its lineup, brand-new Caramel Churro and returning fan-favorite, Pumpkin Spice. Sweater weather starts early this year—the limited-time offerings will be available starting today, Aug. 12, and be baked fresh in-store daily through Oct. 31.

A melt-in-your-mouth cookie with a delightful combination of caramel chips and cinnamon sugar crunch, the all-new Caramel Churro Cookie perfectly captures the iconic Spanish treat with a sweet twist. Fall isn’t complete without pumpkin spice, which makes its annual festive return this month. The Pumpkin Spice Cookie is a fixture at Great American Cookies come fall—made with pumpkin, brown sugar, cinnamon, vanilla and white chocolate and a dusting of powdered sugar.

“Consumers' cravings for fall-centric flavors continue to push deeper into August, and we're excited to bake up not only a trendy fan favorite, Pumpkin Spice, but also Caramel Churro," said Katie Thoms, Senior Director of Marketing at Great American Cookies. "The churro flavor profile continues to grow in popularity, and we can't wait for fans to try our take on the classic treat."

For more information on Great American Cookies, visit www.greatamericancookies.com.

About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide.

About Great American Cookies

Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, Brownies, and Double Doozies^™, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit www.greatamericancookies.com.

MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509

FAQ

What new cookie flavors is Great American Cookies offering for fall 2024?

Great American Cookies is offering a new Caramel Churro cookie and bringing back the popular Pumpkin Spice cookie for fall 2024.

When will the seasonal cookies be available at Great American Cookies in 2024?

The seasonal Caramel Churro and Pumpkin Spice cookies will be available from August 12 to October 31, 2024.

How many bakeries does Great American Cookies operate?

Great American Cookies operates more than 400 bakeries across the United States and internationally in Bahrain, Guam, and Saudi Arabia.

What is the stock symbol for FAT Brands, the owner of Great American Cookies?

The stock symbol for FAT Brands, which owns Great American Cookies, is FAT (NASDAQ: FAT).