Great American Cookies Adds New Location in Mississippi
Rhea-AI Summary
FAT (NASDAQ: FAT) Brands announced on October 23, 2025 that Great American Cookies opened a new location at 1000 Turtle Creek Drive, Suite 270, Hattiesburg, MS 39402.
This is the first Great American Cookies in Hattiesburg and increases the brand's presence to 10 locations in Mississippi. Store hours are Monday–Saturday 10:00 a.m.–8:00 p.m. and Sunday 12:00 p.m.–6:00 p.m. FAT Brands franchises and owns over 2,300 units worldwide, and Great American Cookies operates more than 400 bakeries domestically and internationally.
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News Market Reaction 4 Alerts
On the day this news was published, FAT declined 4.08%, reflecting a moderate negative market reaction. Argus tracked a peak move of +8.1% during that session. Argus tracked a trough of -2.2% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $34M at that time.
Data tracked by StockTitan Argus on the day of publication.
Renowned Dessert Chain Opens First Location in Hattiesburg
LOS ANGELES, Oct. 23, 2025 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Great American Cookies, and 17 other restaurant concepts, is continuing to broaden its presence in Mississippi with the opening of a new Great American Cookies in Hattiesburg. The new store marks the first location in Hattiesburg, further underscoring the brand’s growth across the state, with 10 locations currently in Mississippi.
“Mississippi has truly embraced the Great American Cookies brand, and we are thrilled to bring our fresh-baked treats and signature Cookie Cakes to Hattiesburg,” said Allison Lauenstein, President of Great American Cookies. “For nearly five decades, our brand has been dedicated to helping our fans celebrate life’s moments, from major milestones to everyday occasions, and we look forward to creating even more sweet memories with the Hattiesburg community.”
Since 1977, Great American Cookies has baked up a reputation for not only being the creator of the Original Cookie Cake, but also for its famous chocolate chip cookie recipe. Other craveable menu items include brownies and Double Doozies™, made with delectable icing sandwiched between two cookies.
The new Great American Cookies is located at 1000 Turtle Creek Drive, Suite 270, Hattiesburg, MS 39402 and is open Monday through Saturday, 10:00 a.m. to 8:00 p.m., and Sunday, 12:00 p.m. to 6:00 p.m. For more information on Great American Cookies, visit www.greatamericancookies.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit fatbrands.com.
About Great American Cookies
Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, brownies, and Double Doozies™, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit www.greatamericancookies.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
What did FAT Brands announce about Great American Cookies on October 23, 2025?
How many Great American Cookies locations are now in Mississippi after the Hattiesburg opening?
Where is the new Great American Cookies Hattiesburg store located and what are its hours?
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How many total units does FAT Brands report owning or franchising worldwide?
How many Great American Cookies bakeries operate in the U.S. and internationally?
