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Johnny Rockets Continues Global Expansion with Seven New Openings

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FAT Brands Inc. (NASDAQ: FAT), parent company of Johnny Rockets, has announced the opening of seven new international locations across Iraq, Chile, United Arab Emirates, Mexico, and Brazil. The expansion includes two locations in Baghdad, Iraq, and single locations in Antofagasta, Cancun, Dubai, Mexico City, and Sao Paolo.

The company now operates over 100 locations across these markets, demonstrating strong validation of their international franchise system. Johnny Rockets, founded in 1986, has grown to encompass over 250 locations in more than 25 countries, offering their signature cooked-to-order burgers, hand-spun shakes, and classic American dining experience.

FAT Brands Inc. (NASDAQ: FAT),Johnny Rockets 的母公司,宣布在伊拉克、智利、阿拉伯联合酋长国、墨西哥和巴西开设 七个新的国际门店。此次扩张包括在伊拉克巴格达的两个门店,以及在安托法加斯塔、坎昆、迪拜、墨西哥城和圣保罗各一处。该公司现在在这些市场运营 超过100家门店,充分验证了其国际特许经营体系的实力。Johnny Rockets 自 1986 年创立,如今在 25 个以上国家/地区拥有超过 250 家门店,提供按单点单的汉堡、手工调制的奶昔,以及经典的美式用餐体验。

FAT Brands Inc. (NASDAQ: FAT) — la empresa matriz de Johnny Rockets — ha anunciado la apertura de siete nuevas ubicaciones internacionales en Iraq, Chile, Emiratos Árabes Unidos, México y Brasil. La expansión incluye dos locales en Bagdad y locales únicos en Antofagasta, Cancún, Dubái, Ciudad de México y São Paulo. La compañía opera ahora más de 100 locales en estos mercados, lo que valida fuertemente su sistema de franquicias internacionales. Johnny Rockets, fundada en 1986, cuenta con más de 250 locales en más de 25 países, ofreciendo sus hamburguesas hechas al pedido, batidos artesanales y la clásica experiencia culinaria estadounidense.

FAT Brands Inc. (NASDAQ: FAT)는 Johnny Rockets의 모회사로서 일곱 개의 새로운 국제 매장을 이라크, 칠레, 아랍에미리트, 멕시코, 브라질 전역에 열 것이라고 발표했습니다. 확장에는 이라크 바그다다에 두 곳, 안토파가스타, 칸쿤, 두바이, 멕시코시티, 상파울루에 각각 한 곳이 포함됩니다. 이제 이들 시장에서 100곳이 넘는 매장을 운영하고 있어 국제 프랜차이즈 시스템의 강한 입증을 보여줍니다. Johnny Rockets는 1986년 설립되어 25개국 이상에서 250곳이 넘는 매장으로 확장되었으며, 주문대로 조리되는 버거, 수제 쉐이크, 미국식 다이닝의 클래식한 경험을 제공합니다.

FAT Brands Inc. (NASDAQ: FAT), la société mère de Johnny Rockets, a annoncé l’ouverture de sept nouveaux emplacements internationaux en Irak, au Chili, aux Émirats arabes unis, au Mexique et au Brésil. L’expansion comprend deux sites à Bagdad et des sites uniques à Antofagasta, Cancún, Dubaï, Mexico et São Paulo. L’entreprise exploite désormais plus de 100 sites sur ces marchés, démontrant une forte validation de son système de franchise international. Johnny Rockets, fondée en 1986, compte plus de 250 sites dans plus de 25 pays, offrant ses burgers cuits sur commande, ses shakes artisanaux et l’expérience de restauration américaine classique.

FAT Brands Inc. (NASDAQ: FAT), die Muttergesellschaft von Johnny Rockets, hat die Eröffnung von sieben neuen internationalen Standorten in Irak, Chile, Vereinigte Arabische Emirate, Mexiko und Brasilien angekündigt. Die Expansion umfasst zwei Standorte in Bagdad sowie jeweils einen Standort in Antofagasta, Cancún, Dubai, Mexiko-Stadt und São Paulo. Das Unternehmen betreibt nun über 100 Standorte in diesen Märkten und beweist damit die starke Validierung seines internationalen Franchise-Systems. Johnny Rockets, 1986 gegründet, verfügt über über 250 Standorte in mehr als 25 Ländern und bietet ihre auf Bestellung zubereiteten Burger, handgefertigte Shakes und das klassische amerikanische Speiseerlebnis.

FAT Brands Inc. (NASDAQ: FAT)، الشركة الأم لـ Johnny Rockets، أعلنت عن افتتاح سبعة مواقع دولية جديدة عبر العراق وشيلي والإمارات العربية المتحدة والمكسيك والبرازيل. يشمل التوسع موقعين في بغداد ومواقع فردية في أنطوفاغاستا، كانكون، دبي، مدينة المكسيو، ساو باولو. تدير الشركة الآن أكثر من 100 موقع في هذه الأسواق، ما يعكس قوة نظام الامتياز الدولي لديها. Johnny Rockets، المؤسَّسة عام 1986، تمتلك أكثر من 250 موقعاً في أكثر من 25 دولة، وتقدِّم برغرها المطبوخ عند الطلب، وعصائر مخفوقة مصنوعة يدوياً، وتجربة تناول أمريكية كلاسيكية.

FAT Brands Inc. (NASDAQ: FAT),Johnny Rockets 的母公司,宣布在伊拉克、智利、阿拉伯联合酋长国、墨西哥和巴西开设 七个新的国际地点。此次扩张包括在巴格达的两个地点,以及安托法加斯塔、坎昆、迪拜、墨西哥城和圣保罗各一个地点。该公司现在在这些市场运营 超过100个地点,充分验证了其国际特许经营体系的实力。Johnny Rockets 成立于 1986 年,现已在 25 个以上国家/地区拥有超过 250 个地点,提供按单点单烹制的汉堡、手工制作的奶昔,以及经典的美式餐饮体验。

Positive
  • Expansion into 7 new strategic international locations across 5 countries
  • Strong presence with over 100 locations across target markets
  • Demonstrated growth through committed franchise partnerships
  • Global brand recognition with presence in more than 25 countries
Negative
  • Heavy reliance on franchise partnerships for growth
  • Exposure to international market risks and currency fluctuations

Insights

Johnny Rockets' seven new international locations demonstrate FAT Brands' execution of global growth strategy across emerging markets.

Johnny Rockets' expansion with seven new international locations represents a strategic deepening of FAT Brands' global footprint. The expansion into five countries (Iraq, Chile, UAE, Mexico, and Brazil) demonstrates the company's continued ability to execute its international growth strategy, particularly in emerging markets where American casual dining concepts can command premium positioning.

The announcement that FAT Brands now has over 100 locations across these markets indicates substantial scale in these regions. This milestone suggests the company has achieved sufficient density to potentially realize operational efficiencies and enhanced brand recognition in these territories.

What makes this expansion particularly notable is the geographical diversity. By establishing multiple locations in Middle Eastern markets (Iraq, UAE), Latin American countries (Chile, Brazil, Mexico), and adding second locations in established cities, FAT Brands is demonstrating a balanced approach to market development. This suggests the Johnny Rockets concept has transferable appeal across diverse cultural contexts.

For FAT Brands, which operates 18 restaurant concepts with over 2,300 units worldwide, this expansion reinforces their franchise-driven growth model. The mention of "committed franchise partners who continue to grow with us" indicates healthy franchise relationships, which are essential for sustained expansion in the restaurant sector without significant direct capital investment from the parent company.

All-American Burger Concept Adds to International Footprint in Iraq, Chile, United Arab Emirates, Mexico, and Brazil

LOS ANGELES, Sept. 30, 2025 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and 17 other restaurant concepts, announces the continued worldwide growth of Johnny Rockets, opening seven new locations this year in Iraq, Chile, United Arab Emirates, Mexico, and Brazil.

Known for its upbeat atmosphere, gourmet, cooked-to-order burgers, and hand-spun shakes, the classic brand continues to resonate with fans overseas, fueling growing demand for international expansion. New openings this year include two locations in Baghdad, Iraq (Al Jadriya Mall and Dhubbat Street M312 - S27), Antofagasta, Chile (Mall Plaza Antofagasta), Cancun, Mexico (Grand Outlet Riviera Maya), Dubai, United Arab Emirates (Jumeirah), Mexico City, Mexico (Averanda), and, most recently, Sao Paolo, Brazil (Belem do Para).

“Our expansion remains strong in Brazil, Chile, United Arab Emirates, Mexico, and Iraq,” said Jake Berchtold, COO of FAT Brands’ Fast Casual Division. “With more than 100 locations now across these markets, we see clear validation of our international franchise system with our committed franchise partners who continue to grow with us.”

The first Johnny Rockets restaurant opened June 6, 1986, on Melrose Avenue in Los Angeles. Since that time, the chain’s timeless all-American brand has connected with customers across the U.S. and in more than 25 other countries around the globe. The Johnny Rockets team’s passion for delivering fresh, classic American fare is only equaled by their commitment to providing a superb guest experience.

For more information on Johnny Rockets, visit www.johnnyrockets.com.

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About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.

About Johnny Rockets

Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets is a world-renowned international franchise that offers high-quality, innovative menu items including Certified Angus Beef® cooked-to-order hamburgers, veggie burgers, chicken sandwiches, crispy fries, and rich, delicious hand-spun shakes and malts. With over 250 locations in over 25 countries around the globe, this dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun.
For more information, visit www.johnnyrockets.com

MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509


FAQ

How many new Johnny Rockets locations did FAT Brands open in 2025?

FAT Brands opened seven new Johnny Rockets locations in 2025, including two in Baghdad, Iraq, and one each in Antofagasta, Chile; Cancun, Mexico; Dubai, UAE; Mexico City, Mexico; and Sao Paolo, Brazil.

What is the total number of Johnny Rockets locations worldwide?

Johnny Rockets operates over 250 locations across more than 25 countries worldwide.

How many restaurant brands does FAT Brands own in 2025?

FAT Brands owns 18 restaurant brands, including Johnny Rockets, and franchises and owns over 2,300 units worldwide.

Where are the new Johnny Rockets locations in Iraq?

The two new Johnny Rockets locations in Iraq are located at Al Jadriya Mall and Dhubbat Street M312 - S27 in Baghdad.

How many Johnny Rockets locations does FAT Brands have in their target expansion markets?

FAT Brands has over 100 Johnny Rockets locations across their target markets of Brazil, Chile, United Arab Emirates, Mexico, and Iraq.
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