Johnny Rockets Lands at Soaring Eagle Casino
FAT Brands Inc. (NASDAQ: FAT) announces the opening of a new Johnny Rockets location at the Soaring Eagle Casino & Resort in Mount Pleasant, MI. The restaurant will serve their signature menu including made-to-order burgers, chicken sandwiches, hot dogs, fries, onion rings, and hand-spun shakes. Located on the casino's main floor, it will operate Sunday-Thursday 8AM-11PM and Friday-Saturday 8AM-2AM. This expansion marks continued growth in non-traditional spaces, particularly casinos, for the classic burger brand that started in 1986 and now has over 325 locations across 25+ countries.
FAT Brands Inc. (NASDAQ: FAT) annuncia l'apertura di una nuova località Johnny Rockets presso il Soaring Eagle Casino & Resort a Mount Pleasant, MI. Il ristorante offrirà il loro menù distintivo, che include hamburger su ordinazione, panini di pollo, hot dog, patatine fritte, anelli di cipolla e frullati artigianali. Situato al piano principale del casinò, sarà aperto da domenica a giovedì dalle 8:00 alle 23:00 e venerdì e sabato dalle 8:00 alle 2:00. Questa espansione segna una continua crescita in spazi non tradizionali, in particolare i casinò, per il marchio di hamburger classico che è nato nel 1986 e ora conta oltre 325 località in più di 25 paesi.
FAT Brands Inc. (NASDAQ: FAT) anuncia la apertura de una nueva ubicación de Johnny Rockets en el Soaring Eagle Casino & Resort en Mount Pleasant, MI. El restaurante ofrecerá su menú característico que incluye hamburguesas hechas a pedido, sándwiches de pollo, perritos calientes, papas fritas, aros de cebolla y batidos artesanales. Ubicado en el piso principal del casino, funcionará de domingo a jueves de 8 a.m. a 11 p.m. y de viernes a sábado de 8 a.m. a 2 a.m. Esta expansión marca un crecimiento continuo en espacios no tradicionales, en particular en casinos, para la clásica marca de hamburguesas que comenzó en 1986 y ahora tiene más de 325 ubicaciones en más de 25 países.
FAT Brands Inc. (NASDAQ: FAT)는 미시간주 마운트 플레전트에 있는 Soaring Eagle Casino & Resort에 새로운 Johnny Rockets 지점을 개설한다고 발표했습니다. 이 레스토랑은 주문 제작 햄버거, 치킨 샌드위치, 핫도그, 감튀, 양파링 및 수제 쉐이크를 포함한 시그니처 메뉴를 제공합니다. 카지노의 1층에 위치하며, 일요일부터 목요일까지는 오전 8시부터 오후 11시까지, 금요일과 토요일은 오전 8시부터 오전 2시까지 운영됩니다. 이 확장은 1986년에 시작된 고전적인 햄버거 브랜드가 25개 이상의 국가에서 325개 이상의 지점을 보유하고 있는 가운데, 특히 카지노와 같은 비전통적인 공간에서 지속적인 성장을 나타냅니다.
FAT Brands Inc. (NASDAQ: FAT) annonce l'ouverture d'un nouveau restaurant Johnny Rockets au Soaring Eagle Casino & Resort à Mount Pleasant, MI. Le restaurant servira son menu signature, comprenant des hamburgers préparés à la commande, des sandwiches au poulet, des hot-dogs, des frites, des rondelles d'oignon et des milk-shakes réalisés à la main. Situé au rez-de-chaussée du casino, il sera ouvert du dimanche au jeudi de 8h00 à 23h00 et le vendredi et samedi de 8h00 à 2h00. Cette expansion marque une croissance continue dans des espaces non traditionnels, en particulier dans les casinos, pour la marque de burgers classique qui a été fondée en 1986 et qui compte désormais plus de 325 emplacements dans plus de 25 pays.
FAT Brands Inc. (NASDAQ: FAT) kündigt die Eröffnung eines neuen Johnny Rockets Standorts im Soaring Eagle Casino & Resort in Mount Pleasant, MI an. Das Restaurant wird sein charakteristisches Menü anbieten, einschließlich frisch zubereiteter Burger, Hähnchensandwiches, Hotdogs, Pommes Frites, Zwiebelringe und handgeschüttelte Shakes. Es befindet sich im Erdgeschoss des Casinos und hat von Sonntag bis Donnerstag von 8:00 bis 23:00 Uhr und Freitag und Samstag von 8:00 bis 2:00 Uhr geöffnet. Diese Expansion markiert ein fortwährendes Wachstum in nicht-traditionellen Räumen, insbesondere in Casinos, für die klassische Burger-Marke, die 1986 gegründet wurde und heute über 325 Standorte in mehr als 25 Ländern hat.
- Strategic expansion into non-traditional, high-traffic casino location
- Extended operating hours (18 hours daily) maximizing revenue potential
- Part of FAT Brands' large portfolio of 18 restaurant concepts with 2,300+ units worldwide
- None.
Insights
This casino location expansion represents a minor positive development for FAT Brands, though with immediate financial impact. The strategic placement in non-traditional venues like casinos has proven successful for Johnny Rockets, offering steady foot traffic and higher-margin opportunities. However, single location openings typically contribute minimally to FAT Brands' overall revenue, given their portfolio of over 2,300 units worldwide.
The expansion aligns with FAT Brands' broader strategy of diversifying location types beyond traditional retail spaces. Casino locations often benefit from extended operating hours and captive audiences, potentially generating higher per-unit sales compared to standard locations. The 18-hour daily operation window at Soaring Eagle Casino suggests strong revenue potential, particularly during peak gaming hours.
New Opening Latest in String of Non-Traditional Growth for FAT Brands’ Classic Burger Brand
LOS ANGELES, Nov. 19, 2024 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and 17 other restaurant concepts, announces a new location at the Soaring Eagle Casino & Resort located in Mount Pleasant, MI.
Located in a brand-new space in the heart of the casino, Johnny Rockets will serve the classic fare that put the brand on the map over 35 years ago, including juicy, made-to-order burgers, chicken sandwiches, hot dogs, crispy fries and onion rings, and hand-spun shakes and malts.
“Johnny Rockets continues to flourish in non-traditional spaces, in particular, casinos,” said Jake Berchtold, COO of FAT Brands’ Fast Casual Division. “From our classic menu offerings to our fun, upbeat dining environment—we continue to win over guests at our casino locations. Our newest Soaring Eagle location will be sure to deliver a one-of-a-kind experience that lives up to our motto of burgers, shakes, fries and fun.”
"We’re beyond excited to welcome Johnny Rockets to the neighborhood,” said Tanya Bardy, PR Manager for Soaring Eagle Properties. “Get ready for classic Americana, mouthwatering burgers, and a fun, vibrant atmosphere. The best of retro dining is here, and we can't wait to share it with you!"
The first Johnny Rockets restaurant opened June 6, 1986, on Melrose Avenue in Los Angeles. Since that time, the chain’s timeless all-American brand has connected with customers across the U.S. and in 25 other countries around the globe. The Johnny Rockets team’s passion for delivering fresh, classic American fare is only equaled by their commitment to providing a superb guest experience.
The new Johnny Rockets is located within the main floor of the Soaring Eagle Casino and is open Sunday through Thursday, 8:00 a.m. to 11:00 p.m. and Friday and Saturday, 8:00 a.m. to 2:00 a.m.
For more information on Johnny Rockets, visit www.johnnyrockets.com.
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About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Johnny Rockets
Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets is a world-renowned international franchise that offers high-quality, innovative menu items including Certified Angus Beef® cooked-to-order hamburgers, veggie burgers, chicken sandwiches, crispy fries, and rich, delicious hand-spun shakes and malts. With over 325 locations in over 25 countries around the globe, this dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun.
For more information, visit www.johnnyrockets.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
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