Oh Baby! Fatburger Launches $5.99 'Baby Fat' Deal for a Limited-Time

Rhea-AI Summary

Fatburger, owned by FAT Brands Inc. (NASDAQ: FAT), has announced the return of its 'Baby Fat' burger at a special price point of $5.99. The -time promotion runs from March 10 through June 30, 2025, available both online and in participating locations.

The promotion aims to attract both existing customers and new guests, offering the burger with various customization options including bacon, eggs, chili, and onion rings. The menu also features Fat and Skinny Fries, sweet potato fries, onion rings, turkeyburgers, chicken sandwiches, and milkshakes.

FAT Brands currently operates 18 restaurant brands with over 2,300 units worldwide, including notable chains like Round Table Pizza, Johnny Rockets, and Twin Peaks. Fatburger, established over 70 years ago, continues its tradition of serving custom-built burgers made to order.

Positive

• -time promotional pricing strategy to drive customer traffic
• Strong brand presence with 2,300+ units across 18 restaurant brands
• Diverse menu offering with multiple customization options

Negative

• None.

News Market Reaction – FAT

-14.54%

1 alert

-14.54% News Effect

On the day this news was published, FAT declined 14.54%, reflecting a significant negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Iconic Chain Brings Back Beloved Burger with Value Offer

LOS ANGELES, March 10, 2025 (GLOBE NEWSWIRE) -- Fatburger, the all-American burger chain owned by FAT Brands Inc., announces the bold comeback of the fan-favorite Baby Fat for only $5.99. The Baby Fat is packed with the same unbeatable flavor that Fatburger fans know and love. Available for a limited-time only, the Baby Fat is available at the $5.99 value price point starting today through June 30 via www.fatburger.com with code BABYFAT5 or in-store at participating locations.

“Our fans have been asking, and we have heard them—the Baby Fat is back,” said Jenn Johnston, Chief Marketing Officer at FAT Brands. “This limited-time value burger offering is sure to hit the spot for both long-time fans and new guests, pairing perfectly with Fat or Skinny Fries, a hand-scooped milkshake or an ice-cold PEPSI^®.”

Ever since the first Fatburger opened in Los Angeles over 70 years ago, the chain has been known for its delicious, grilled-to-perfection and cooked to order burgers. Founder Lovie Yancey believed that a big burger with everything on it is a meal in itself. At Fatburger, “everything” is not just the usual lettuce, tomato, onion, mayo, mustard, pickles and relish. Burgers can be customized with toppings including bacon, eggs, chili and onion rings. In addition to its famous burgers, the Fatburger menu also includes Fat and Skinny Fries, sweet potato fries, scratch-made onion rings, turkeyburgers, hand-breaded crispy chicken sandwiches, and hand-scooped milkshakes made from 100% real ice cream.

For more information or to find a Fatburger near you, please visit www.fatburger.com.

**PEPSI and the Pepsi Globe are registered trademarks of PepsiCo, Inc.

About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.

About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning over 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambiance, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand^™. For more information, visit www.fatburger.com.

MEDIA CONTACT:
Erin Mandzik
emandzik@fatbrands.com
860-212-6509

FAQ

What is the price of Fatburger's Baby Fat burger promotion in 2025?

The Baby Fat burger is available for $5.99 from March 10 through June 30, 2025.

How long will the Fatburger $5.99 Baby Fat promotion last?

The promotion runs for approximately 4 months, from March 10 to June 30, 2025.

How many restaurant units does FAT Brands (NASDAQ: FAT) currently operate?

FAT Brands operates over 2,300 units worldwide across 18 restaurant brands.

What customization options are available for the Fatburger Baby Fat promotion?

Customers can customize their burgers with toppings including bacon, eggs, chili, onion rings, plus standard toppings like lettuce, tomato, onion, mayo, mustard, pickles, and relish.