FBC Holding, Inc. (FBCD) Apparel Worn by Pro Athletes as Formrunner Gains Traction in Sports Culture

Rhea-AI Summary

FBC Holding Inc. (FBCD) reports growing organic interest in its premium streetwear label Formrunner Apparel from professional athletes, particularly from a major Arizona football team. The brand's flagship store, Studio 22 in Chandler, Arizona, has attracted athletes making unpaid, organic purchases of their exclusive designs. Formrunner's business model focuses on limited edition drops, premium 100% cotton construction, and a no-restock policy.

The company operates in the global streetwear market, which is projected to exceed $220 billion by 2032. FBC Holding is pursuing expansion through influencer engagement, new retail locations, and enhanced eCommerce logistics to establish itself as a national lifestyle brand.

Positive

• Organic adoption by professional athletes without paid partnerships
• Strategic business model based on limited drops and no-restock policy driving scarcity and loyalty
• Operating in a growing market projected to reach $220 billion by 2032
• Expansion plans include new retail locations and enhanced eCommerce logistics

Negative

• Heavy reliance on physical retail presence with limited locations
• No-restock model could limit revenue potential and scalability

Global streetwear market expected to surpass $220 billion by 2032 as limited drops and athlete interest drive demand for emerging brands.

SCOTTSDALE, AZ / ACCESS Newswire / May 20, 2025 / FBC Holding, Inc. (OTC PINK:FBCD), the parent company behind rising premium streetwear label Formrunner Apparel, is excited to announce growing organic interest from professional athletes, including several high-profile players from a major Arizona football team.

What started as a casual photoshoot with a few players quickly evolved into a powerful moment for the brand. After wearing the gear, those athletes walked away with bags of exclusive pieces-later followed by their teammates who sought out the brand independently. Some players have even made in-store purchases at Studio 22, Formrunner's flagship retail store in Chandler, Arizona.

"When athletes go out of their way to visit your storefront and buy your designs off the rack, it's a sign that your brand resonates," said Lisa Nelson, CEO of FBC Holding, Inc. "This wasn't a paid partnership-it was real, organic traction among people who shape culture."

Exclusivity Meets Influence

Formrunner's success is built on a foundation of limited edition drops, premium 100% cotton construction, and a no-restock model that fuels both scarcity and loyalty. With bold designs that intersect fashion, music, and sports, the label continues to carve out a lane in the competitive streetwear space.

The recent interest from professional athletes highlights Formrunner's growing influence-proving that peer-to-peer product adoption among trendsetters and public figures remains one of the most powerful drivers of modern fashion.

According to recent industry data, the global streetwear market is projected to exceed $220 billion by 2032, fueled by youth culture, exclusivity, and influencer adoption. Formrunner's momentum places FBC Holding, Inc. at the heart of this cultural shift.

Momentum & Expansion

The attention from athletes is just the beginning. FBC Holding is actively engaging with influencers, musicians, and cultural leaders to expand the brand's footprint and solidify its position as a national lifestyle brand. With plans underway for more retail locations and enhanced eCommerce logistics, the company is setting the stage for sustainable, high-margin growth.

Studio 22, located in Chandler, Arizona, has rapidly become a hub for creators, artists, and tastemakers. As both a retail space and cultural center, it embodies Formrunner's mission to honor legacy, build community, and drive innovation in fashion.

"We started Formrunner to honor a legacy and tell a story-and now that story is being worn by top athletes and tastemakers across the country," added Nelson. "This is just the beginning."

About FBC Holding, Inc. (FBCD)

FBC Holding, Inc. is a diversified holding company dedicated to identifying, acquiring, and scaling brands in high-growth industries. Its flagship subsidiary, Formrunner Apparel, is a limited-edition streetwear label rooted in authenticity, culture, and exclusivity. With a strong presence in Arizona and a rapidly growing national following, FBCD is poised to lead the next generation of fashion, lifestyle, and cultural crossover.

• Website: www.formrunnerapparel.com

• Formrunner Instagram: @Formrunner

• Studio 22 Instagram: @studio22.az

• Studio 22 Website: www.studio22az.com

IR Contact:
info@formrunnerapparel.com

Forward-Looking Statements
Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See FBC Holding, Inc filings with OTC Markets, which may identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

Safe Harbor Statement
This release includes forward-looking statements, which are based on certain assumptions and reflects management's current expectations. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. Some of these factors include: general global economic conditions; general industry and market conditions, sector changes and growth rates; uncertainty as to whether our strategies and business plans will yield the expected benefits; increasing competition; availability and cost of capital: the ability to identify and develop and achieve commercial success; the level of expenditures necessary to maintain and improve the quality of services, changes in the economy; changes in laws and regulations, including codes and standards, intellectual property rights, and tax matters; or other matters not anticipated; our ability to secure and maintain strategic relationships and distribution agreements. The Company disclaims any intention or obligation to update or revise any forward-looking ability to secure and maintain strategic relationships and distribution agreements. The Company disclaims any intention or obligation to update or revise any forward-looking statements.

SOURCE: FBC Holding, Inc.

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FAQ

What professional athletes are wearing FBCD's Formrunner Apparel?

Several high-profile players from a major Arizona football team have been wearing Formrunner Apparel, making organic purchases at the brand's Studio 22 store in Chandler, Arizona.

What is Formrunner Apparel's business model?

Formrunner operates on a limited edition drops model with premium 100% cotton construction and a no-restock policy to create scarcity and brand loyalty.

Where is FBCD's Formrunner Apparel flagship store located?

Formrunner's flagship store, Studio 22, is located in Chandler, Arizona.

What is the projected size of the global streetwear market by 2032?

The global streetwear market is projected to exceed $220 billion by 2032.

What are FBCD's expansion plans for Formrunner Apparel?

FBC Holding plans to expand through influencer engagement, opening more retail locations, and enhancing eCommerce logistics to establish itself as a national lifestyle brand.