FBC Holding, Inc. (FBCD) Apparel Worn by Pro Athletes as Formrunner Gains Traction in Sports Culture
FBC Holding Inc. (FBCD) reports growing organic interest in its premium streetwear label Formrunner Apparel from professional athletes, particularly from a major Arizona football team. The brand's flagship store, Studio 22 in Chandler, Arizona, has attracted athletes making unpaid, organic purchases of their exclusive designs. Formrunner's business model focuses on limited edition drops, premium 100% cotton construction, and a no-restock policy.
The company operates in the global streetwear market, which is projected to exceed $220 billion by 2032. FBC Holding is pursuing expansion through influencer engagement, new retail locations, and enhanced eCommerce logistics to establish itself as a national lifestyle brand.
FBC Holding Inc. (FBCD) segnala un crescente interesse organico per il suo marchio di streetwear di alta qualità Formrunner Apparel da parte di atleti professionisti, in particolare di una importante squadra di football dell'Arizona. Il negozio di punta del brand, Studio 22 a Chandler, Arizona, ha attirato atleti che effettuano acquisti spontanei e non pagati delle loro esclusive creazioni. Il modello di business di Formrunner si basa su edizioni limitate, materiali premium 100% cotone e una politica di non rifornimento.
L'azienda opera nel mercato globale dello streetwear, che si prevede supererà i 220 miliardi di dollari entro il 2032. FBC Holding punta all'espansione attraverso il coinvolgimento di influencer, nuove sedi commerciali e un miglioramento della logistica eCommerce per affermarsi come marchio lifestyle a livello nazionale.
FBC Holding Inc. (FBCD) informa de un creciente interés orgánico en su marca premium de streetwear Formrunner Apparel por parte de atletas profesionales, especialmente de un importante equipo de fútbol americano de Arizona. La tienda insignia de la marca, Studio 22 en Chandler, Arizona, ha atraído a atletas que realizan compras orgánicas y no remuneradas de sus diseños exclusivos. El modelo de negocio de Formrunner se centra en lanzamientos de edición limitada, confección premium 100% algodón y una política de no reposición.
La empresa opera en el mercado global de streetwear, que se proyecta superará los 220 mil millones de dólares para 2032. FBC Holding busca expandirse mediante la colaboración con influencers, nuevas ubicaciones comerciales y mejoras en la logística de comercio electrónico para consolidarse como una marca de estilo de vida nacional.
FBC Holding Inc. (FBCD)는 프리미엄 스트리트웨어 브랜드 Formrunner Apparel에 대한 프로 선수들, 특히 애리조나의 주요 미식축구 팀으로부터의 유기적 관심이 증가하고 있다고 보고했습니다. 브랜드의 대표 매장인 애리조나 챈들러의 Studio 22는 선수들이 비용 지불 없이 독점 디자인을 자발적으로 구매하는 장소가 되었습니다. Formrunner의 비즈니스 모델은 한정판 출시, 프리미엄 100% 면 소재, 그리고 재입고 없는 정책에 중점을 둡니다.
회사는 글로벌 스트리트웨어 시장에서 활동하며, 이 시장은 2032년까지 2200억 달러를 넘을 것으로 예상됩니다. FBC Holding은 인플루언서 참여, 신규 매장 개설, 전자상거래 물류 강화 등을 통해 국가적 라이프스타일 브랜드로 자리매김하려고 합니다.
FBC Holding Inc. (FBCD) rapporte un intérêt organique croissant pour sa marque de streetwear premium Formrunner Apparel de la part d’athlètes professionnels, notamment d’une grande équipe de football de l’Arizona. La boutique phare de la marque, Studio 22 à Chandler, Arizona, a attiré des athlètes effectuant des achats spontanés et non rémunérés de leurs créations exclusives. Le modèle commercial de Formrunner repose sur des éditions limitées, une confection premium 100% coton et une politique sans réassort.
L’entreprise évolue sur le marché mondial du streetwear, dont la valeur devrait dépasser 220 milliards de dollars d’ici 2032. FBC Holding vise une expansion par l’engagement d’influenceurs, de nouveaux points de vente et une logistique eCommerce améliorée pour s’imposer comme une marque lifestyle nationale.
FBC Holding Inc. (FBCD) berichtet von einem wachsenden organischen Interesse an seiner Premium-Streetwear-Marke Formrunner Apparel durch Profisportler, insbesondere von einem großen Football-Team aus Arizona. Das Flaggschiff-Geschäft der Marke, Studio 22 in Chandler, Arizona, zieht Athleten an, die unbezahlte, organische Käufe ihrer exklusiven Designs tätigen. Das Geschäftsmodell von Formrunner konzentriert sich auf limitierte Editionen, hochwertige 100% Baumwollverarbeitung und eine No-Restock-Politik.
Das Unternehmen ist im globalen Streetwear-Markt tätig, der voraussichtlich bis 2032 über 220 Milliarden US-Dollar erreichen wird. FBC Holding verfolgt eine Expansion durch Influencer-Engagement, neue Einzelhandelsstandorte und verbesserte eCommerce-Logistik, um sich als nationale Lifestyle-Marke zu etablieren.
- Organic adoption by professional athletes without paid partnerships
- Strategic business model based on limited drops and no-restock policy driving scarcity and loyalty
- Operating in a growing market projected to reach $220 billion by 2032
- Expansion plans include new retail locations and enhanced eCommerce logistics
- Heavy reliance on physical retail presence with limited locations
- No-restock model could limit revenue potential and scalability
Global streetwear market expected to surpass
SCOTTSDALE, AZ / ACCESS Newswire / May 20, 2025 / FBC Holding, Inc. (OTC PINK:FBCD), the parent company behind rising premium streetwear label Formrunner Apparel, is excited to announce growing organic interest from professional athletes, including several high-profile players from a major Arizona football team.
What started as a casual photoshoot with a few players quickly evolved into a powerful moment for the brand. After wearing the gear, those athletes walked away with bags of exclusive pieces-later followed by their teammates who sought out the brand independently. Some players have even made in-store purchases at Studio 22, Formrunner's flagship retail store in Chandler, Arizona.
"When athletes go out of their way to visit your storefront and buy your designs off the rack, it's a sign that your brand resonates," said Lisa Nelson, CEO of FBC Holding, Inc. "This wasn't a paid partnership-it was real, organic traction among people who shape culture."
Exclusivity Meets Influence
Formrunner's success is built on a foundation of limited edition drops, premium
The recent interest from professional athletes highlights Formrunner's growing influence-proving that peer-to-peer product adoption among trendsetters and public figures remains one of the most powerful drivers of modern fashion.
According to recent industry data, the global streetwear market is projected to exceed
Momentum & Expansion
The attention from athletes is just the beginning. FBC Holding is actively engaging with influencers, musicians, and cultural leaders to expand the brand's footprint and solidify its position as a national lifestyle brand. With plans underway for more retail locations and enhanced eCommerce logistics, the company is setting the stage for sustainable, high-margin growth.
Studio 22, located in Chandler, Arizona, has rapidly become a hub for creators, artists, and tastemakers. As both a retail space and cultural center, it embodies Formrunner's mission to honor legacy, build community, and drive innovation in fashion.
"We started Formrunner to honor a legacy and tell a story-and now that story is being worn by top athletes and tastemakers across the country," added Nelson. "This is just the beginning."
About FBC Holding, Inc. (FBCD)
FBC Holding, Inc. is a diversified holding company dedicated to identifying, acquiring, and scaling brands in high-growth industries. Its flagship subsidiary, Formrunner Apparel, is a limited-edition streetwear label rooted in authenticity, culture, and exclusivity. With a strong presence in Arizona and a rapidly growing national following, FBCD is poised to lead the next generation of fashion, lifestyle, and cultural crossover.
Website: www.formrunnerapparel.com
Formrunner Instagram: @Formrunner
Studio 22 Instagram: @studio22.az
Studio 22 Website: www.studio22az.com
IR Contact:
info@formrunnerapparel.com
Forward-Looking Statements
Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See FBC Holding, Inc filings with OTC Markets, which may identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.
Safe Harbor Statement
This release includes forward-looking statements, which are based on certain assumptions and reflects management's current expectations. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. Some of these factors include: general global economic conditions; general industry and market conditions, sector changes and growth rates; uncertainty as to whether our strategies and business plans will yield the expected benefits; increasing competition; availability and cost of capital: the ability to identify and develop and achieve commercial success; the level of expenditures necessary to maintain and improve the quality of services, changes in the economy; changes in laws and regulations, including codes and standards, intellectual property rights, and tax matters; or other matters not anticipated; our ability to secure and maintain strategic relationships and distribution agreements. The Company disclaims any intention or obligation to update or revise any forward-looking ability to secure and maintain strategic relationships and distribution agreements. The Company disclaims any intention or obligation to update or revise any forward-looking statements.
SOURCE: FBC Holding, Inc.
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