Any Size Insurance Agency or Carrier Can Now Partner with Moen to Help Reduce Non-Weather Water Damage Claims, Improving Loss Ratios & Enhancing Profitability

Rhea-AI Summary

Moen has launched an Insurance Partner Program enabling insurance providers of all sizes to offer the Moen® Flo Smart Water Monitor and Shutoff to policyholders. The program aims to reduce water damage claims, which cost insurers over $15 billion annually.

The smart device continuously monitors water pressure and flow rate, detecting leaks as small as a drop per minute. It can automatically shut off water supply during catastrophic leaks and sends alerts through the Moen Smart Water Network App. According to a 2020 Lexis Nexis Study, the device has shown to decrease water damage claim events by 96%.

Statistics show that one in six homes will file a water damage claim over a ten-year period, with an average claim of $12,500. Insurance providers can join the program for free, access marketing materials, and refer policyholders who will purchase the device and installation directly from Moen.

Positive

• Device demonstrates 96% reduction in water damage claim events
• Program targets $15 billion annual water damage claims market
• No cost for insurance providers to join the program
• Potential reduction in loss ratios and enhanced profitability for insurance providers

Negative

• Costs of device and installation passed on to policyholders
• Program success depends on policyholder adoption and willingness to pay

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NO LONGER ONLY AVAILABLE FOR LARGE CARRIERS, PROVIDERS CAN NOW SIGN UP TO OFFER THE MOEN^® FLO SMART WATER MONITOR AND SHUTOFF TO POLICYHOLDERS AT NO COST

NORTH OLMSTED, Ohio, April 14, 2025 /PRNewswire/ -- Moen, a leader in water experiences in the home, has launched an Insurance Partner Program for insurance providers of all sizes, including regional carriers, to help limit water damage claims across all states with its Moen^® Flo Smart Water Monitor and Shutoff. Water damage is a leading cause of insurance claims each year. In fact, it is estimated that insurers nationally pay out over $15 billion in water damage claims annually¹.

Moen has launched an Insurance Partner Program to help limit water damage claims across all states.

This new program allows any insurance provider to sign up for free and help their policyholders experience the cost-saving benefits of water leak prevention while also limiting damage claim frequency.   To learn more, providers can sign up for the Free Informational Webinar at www.Moen.com/FloInfoWebinar.

"Over a ten-year period, one in every six homes will file a claim for water damage with an average claim of $12,500,²"said Jeff Barnes, vice president, business development, Moen. "By participating in Moen's new Insurance Partner Program, insurance providers can encourage homeowners to install the Flo Smart Water Monitor and Shutoff and thereby help reduce the likelihood of these expensive claims, since the device has been shown to decrease water damage claim events by 96%³."

The Smart Water Monitor and Shutoff continuously monitors the pressure and flow rate of water moving through a home's pipes, detecting leaks as small as a drop per minute anywhere in the home. If the device identifies an issue, it will promptly send an alert through the Moen Smart Water Network App, enabling users to turn off the water. In the event of a catastrophic leak, it can be set to automatically shut off the water to prevent major damage. Homeowners also can track water usage by fixture and set conservation goals within the app to further support water-saving efforts. 

Getting started is easy for providers:

• Sign up for the Free Informational Webinar at www.Moen.com/FloInfoWebinar.
• Complete the online application.
• Download complete marketing and support materials from Moen.
• Refer policyholders to a special online web form to enroll.
• Policyholders pay Moen for the device and installation (where available) and Moen does the rest.
• Moen assigns an account manager and holds monthly Q&A and info sessions.

To learn more about Moen's Insurance Partner Program sign up for the Free Informational Webinar at www.Moen.com/FloInfoWebinar.

¹ Internal Company estimate based on information from sources such as the Insurance Information Institute and the U.S. Census Bureau
² Insurance Information Institute (III): https://www.iii.org/fact-statistic/facts-statistics-homeowners-and-renters-insurance
³ Based on a 2020 Lexis Nexis Study of 2,306 U.S. homes with a Flo Shutoff device.

ABOUT MOEN 

Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate how people interact with water daily. In addition, Moen^® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities. 

Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl^® including Perrin & Rowe^®, ROHL^®, Riobel^®, Shaws^® and Victoria + Albert^®. Fortune Brands' other brands include Fiberon^® composite decking and railing products; Master Lock^®, Yale^® residential, August^® and Sentry^® Safe security products; LARSON^® storm doors and Therma-Tru^® entry door systems. For more information, please visit www.FBIN.com. 

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SOURCE Moen

FAQ

How effective is the Moen Flo Smart Water Monitor in preventing water damage claims?

According to a 2020 Lexis Nexis Study of 2,306 U.S. homes, the device reduces water damage claim events by 96%.

What is the average cost of a water damage claim for insurance companies?

The average water damage claim is $12,500, with insurers paying over $15 billion annually in water damage claims.

How does Moen's Insurance Partner Program work for providers?

Providers sign up for free, receive marketing materials, and refer policyholders who purchase the device directly from Moen. The program includes account management and monthly Q&A sessions.

What features does the Moen Flo Smart Water Monitor and Shutoff offer?

It monitors water pressure and flow rate, detects minimal leaks, sends alerts via app, automatically shuts off water during major leaks, and tracks water usage by fixture.