Ferguson Bath, Kitchen & Lighting Gallery and Build.com now Ferguson Home

Rhea-AI Summary

Ferguson announces the unification of Ferguson Bath, Kitchen & Lighting Gallery and Build.com under a single brand: Ferguson Home. The rebranding, officially launching February 25, 2025, at the Kitchen & Bath Industry Show in Las Vegas, creates an integrated omnichannel shopping experience.

The new Ferguson Home combines Build.com's e-commerce platform with Ferguson's 250+ showrooms and 1,200+ product experts, offering a seamless experience across digital and physical spaces. The transition includes the launch of FergusonHome.com, with Build.com remaining active for six months to ensure smooth transition.

The unified brand maintains all existing customer features while adding enhanced integration between online and in-store experiences. Customers can pre-select products online before consulting with showroom experts, combining digital convenience with personalized service.

Positive

• Creation of unified omnichannel brand strengthens market position
• Integration of 250+ showrooms with e-commerce platform expands reach
• Maintains existing customer base while streamlining operations

Negative

• None.

Encompassing the full spectrum of Ferguson's business, retail, trade, and digital into one cohesive brand

LAS VEGAS, Feb. 27, 2025 /PRNewswire/ -- Ferguson Bath, Kitchen & Lighting Gallery and Build.com are excited to announce they will now operate under one name: Ferguson Home, a single, trusted destination for all things kitchen, bath, lighting and home improvement. The name will be announced officially on February 25, 2025, in conjunction with the Kitchen & Bath Industry Show (KBIS) in Las Vegas, Nevada.

A Strategic Milestone

Ferguson Home sets a new standard in the industry by creating a fully integrated shopping experience designed around convenience and personalization. Build.com primarily focuses on e-commerce, offering a wide range of products for DIY customers and professionals. Ferguson Bath, Kitchen & Lighting Gallery is a showroom-based experience designed to provide hands-on interaction with products and personalized consultation services. Ferguson Home combines these two experiences, creating a seamless omnichannel brand that unites digital and physical spaces.

Ferguson's core customer, the trade professional, as well as homeowners will be able to shop in the way that is most convenient for them and matches their personal project needs. Powered by the advanced technology on FergusonHome.com and backed by our expert showroom associates, Ferguson Home represents a cohesive and bespoke approach to kitchen and bath improvement that is truly unique in the marketplace.

"From luxury appliances, high-end fixtures to beautiful lighting and custom hardware, home is at the core of everything we do," said Caroline Danielson, Director of Showrooms. "Today's customer values a fluid and connected experience, and Ferguson Home now combines the expert guidance, extensive product selection and project support our customers have come to rely on with the flexibility to shop the way that best fits their needs. We are excited to take this step forward transforming and elevating the experience across all touchpoints, ensuring seamless, top-tier service."

What This Means for Customers

• Seamless and Refined: Operationally, nothing will change for customers. However, customers will now see one, consistent name online as well as at our showrooms, which refines the customer experience while leveraging the power of the Ferguson brand.
• Connected Experience: With the launch of FergusonHome.com, shoppers will continue to enjoy all the features they love from Build.com, including curated product collections, advanced search capabilities, trend insights and interactive project planning tools. To prepare for an in-person showroom consultation, customers can pre-select products online and then experience them firsthand with expert showroom associate guidance. This is the Ferguson Home difference.
• Concierge-Level Support: The people, expertise and relationships customers rely on remain unchanged, ensuring a consistent exceptional and reliable experience.

What's Next

The transition to Ferguson Home begins on February 25, with the launch of FergusonHome.com. Build.com will remain live for six months to ensure a smooth transition.

Ferguson has 250+ best-in-class showrooms and more than 1,200 product experts. The company will update all store signage, marketing materials, social media and online visuals to reflect the new identity.

Danielson adds, "This marks an exciting new chapter for Ferguson, where our unified brand identity empowers us to serve customers better and expand our reach nationwide. As the company steps into this new era, Ferguson Home fully embraces a harmonious integration of our physical storefronts with our dynamic digital presence, helping us deliver on our goal of ensuring our customers' projects are a success."

This thoughtful integration of the strengths of our physical stores alongside a robust online platform enables Ferguson to craft a shopping experience that transcends conventional boundaries and fosters meaningful customer relationships. Ferguson is excited about the future of Ferguson Home and confident in its ability to establish new benchmarks within the industry. Forward-thinking, quality and customer focus drive the approach, putting customers at the heart of everything the company does.

Visit FergusonHome.com on February 25 to experience the new Ferguson Home.

About Ferguson

Ferguson (NYSE: FERG; LSE: FERG) is the largest value-added distributor serving the specialized professional in our $340B residential and non-residential North American construction market. We help make our customers' complex projects simple, successful and sustainable by providing expertise and a wide range of products and services from plumbing, HVAC, appliances and lighting to PVF, water and wastewater solutions and more. Headquartered in Newport News, Va., Ferguson has sales of $29.6 billion (FY'24) and approximately 35,000 associates in nearly 1,800 locations. For more information, please visit corporate.ferguson.com.

For press inquiries contact:

NivenBreen, Sydney Wallace, sydney@nivenbreen.com

NivenBreen, Hallie Noland, hallie@nivenbreen.com

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SOURCE Ferguson Home

FAQ

When will Ferguson Home officially launch and replace Build.com?

Ferguson Home officially launches on February 25, 2025, with Build.com remaining active for 6 months to ensure a smooth transition.

How many physical showrooms does Ferguson Home operate?

Ferguson Home operates over 250 showrooms nationwide with more than 1,200 product experts.

What changes will FERG customers experience with the rebranding?

Operationally, nothing changes. Customers will see one consistent brand name across online and showroom locations, with the same features, expertise, and support they currently enjoy.

What services will FergusonHome.com offer to customers?

FergusonHome.com will offer curated product collections, advanced search capabilities, trend insights, interactive project planning tools, and the ability to pre-select products before showroom visits.