Blue Rhino and the International Rhino Foundation Team Up Again to “Keep the Five Alive”
Blue Rhino, the tank exchange brand of Ferrellgas Partners (OTC: FGPR), has renewed its partnership with the International Rhino Foundation (IRF) for the "Keep the Five Alive" campaign. Launching May 5, 2025, this initiative aims to protect the world's five remaining rhino species, whose wild population has declined to under 28,000.
Key campaign features include:
- Donation matching up to $35,000 (May 1-7)
- Limited-edition Black rhino tank sleeve
- Two awareness-driven giveaways
- Social media engagement campaign
- Special grilling recipes inspired by rhino habitats
The campaign focuses on protecting the critically endangered Javan, Sumatran, Greater One-Horned, Black, and White rhinos. This initiative is part of the Ferrellgas Century Project, demonstrating the company's commitment to environmental causes and global community impact.
Blue Rhino, il marchio di scambio bombole di Ferrellgas Partners (OTC: FGPR), ha rinnovato la sua collaborazione con la International Rhino Foundation (IRF) per la campagna "Keep the Five Alive". Iniziata il 5 maggio 2025, questa iniziativa mira a proteggere le cinque specie di rinoceronti rimaste al mondo, la cui popolazione selvatica è scesa sotto i 28.000 esemplari.
Le caratteristiche principali della campagna includono:
- Donazioni abbinate fino a 35.000$ (1-7 maggio)
- Manica per bombola in edizione limitata dedicata al rinoceronte nero
- Due concorsi per aumentare la consapevolezza
- Campagna di coinvolgimento sui social media
- Ricette speciali per grigliate ispirate agli habitat dei rinoceronti
La campagna si concentra sulla protezione dei rinoceronti di Giava, Sumatra, dell’Unicorno Maggiore, Nero e Bianco, tutti in pericolo critico. Questa iniziativa fa parte del Ferrellgas Century Project, a dimostrazione dell’impegno dell’azienda verso cause ambientali e l’impatto globale sulla comunità.
Blue Rhino, la marca de intercambio de tanques de Ferrellgas Partners (OTC: FGPR), ha renovado su colaboración con la International Rhino Foundation (IRF) para la campaña "Keep the Five Alive". Lanzada el 5 de mayo de 2025, esta iniciativa tiene como objetivo proteger las cinco especies de rinocerontes que quedan en el mundo, cuya población salvaje ha disminuido a menos de 28,000 ejemplares.
Las características clave de la campaña incluyen:
- Donaciones igualadas hasta $35,000 (1-7 de mayo)
- Manga para tanque edición limitada del rinoceronte negro
- Dos sorteos para crear conciencia
- Campaña de participación en redes sociales
- Recetas especiales para parrilladas inspiradas en los hábitats de los rinocerontes
La campaña se centra en proteger a los rinocerontes de Java, Sumatra, de un solo cuerno mayor, negro y blanco, todos en peligro crítico. Esta iniciativa forma parte del Ferrellgas Century Project, demostrando el compromiso de la empresa con causas ambientales y el impacto global en la comunidad.
블루 라이노는 페럴가스 파트너스(OTC: FGPR)의 탱크 교환 브랜드로, 국제 코뿔소 재단(IRF)과 함께 "Keep the Five Alive" 캠페인을 갱신했습니다. 2025년 5월 5일에 시작된 이 이니셔티브는 야생 개체 수가 28,000마리 이하로 감소한 세계 다섯 종의 코뿔소를 보호하는 것을 목표로 합니다.
캠페인의 주요 내용은 다음과 같습니다:
- 5월 1일부터 7일까지 최대 35,000달러 기부 매칭
- 한정판 검은 코뿔소 탱크 슬리브
- 인식 증진을 위한 두 가지 경품 행사
- 소셜 미디어 참여 캠페인
- 코뿔소 서식지에서 영감을 받은 특별 바비큐 레시피
이 캠페인은 자바, 수마트라, 큰뿔코, 검은코뿔소, 흰코뿔소 등 심각한 멸종 위기에 처한 다섯 종의 코뿔소 보호에 중점을 둡니다. 이 이니셔티브는 페럴가스 센추리 프로젝트의 일환으로, 회사가 환경 문제와 전 세계 커뮤니티에 미치는 영향에 헌신하고 있음을 보여줍니다.
Blue Rhino, la marque d’échange de bouteilles de Ferrellgas Partners (OTC : FGPR), a renouvelé son partenariat avec la International Rhino Foundation (IRF) pour la campagne « Keep the Five Alive ». Lancée le 5 mai 2025, cette initiative vise à protéger les cinq espèces de rhinocéros restantes dans le monde, dont la population sauvage est tombée en dessous de 28 000 individus.
Les points forts de la campagne comprennent :
- Un jumelage des dons jusqu’à 35 000 $ (du 1er au 7 mai)
- Une housse de bouteille édition limitée Rhinocéros noir
- Deux concours de sensibilisation
- Une campagne d’engagement sur les réseaux sociaux
- Des recettes spéciales pour barbecue inspirées des habitats des rhinocéros
La campagne se concentre sur la protection des rhinocéros de Java, de Sumatra, à une corne, noir et blanc, tous en danger critique d’extinction. Cette initiative fait partie du Ferrellgas Century Project, témoignant de l’engagement de l’entreprise envers les causes environnementales et l’impact global sur la communauté.
Blue Rhino, die Flaschentauschmarke von Ferrellgas Partners (OTC: FGPR), hat ihre Partnerschaft mit der International Rhino Foundation (IRF) für die Kampagne "Keep the Five Alive" erneuert. Diese Initiative, die am 5. Mai 2025 startet, hat zum Ziel, die fünf weltweit verbleibenden Nashornarten zu schützen, deren Wildpopulation auf unter 28.000 gesunken ist.
Wichtige Merkmale der Kampagne sind:
- Spenden-Matching bis zu 35.000 $ (1.-7. Mai)
- Limitierte Tankhülle mit Schwarzem Nashorn-Motiv
- Zwei Gewinnspiele zur Bewusstseinssteigerung
- Social-Media-Kampagne zur Einbindung der Community
- Besondere Grillrezepte, inspiriert von den Lebensräumen der Nashörner
Die Kampagne konzentriert sich auf den Schutz der vom Aussterben bedrohten Javan-, Sumatran-, Groß-Einhorn-, Schwarzen und Weißen Nashörner. Diese Initiative ist Teil des Ferrellgas Century Projects und unterstreicht das Engagement des Unternehmens für Umweltbelange und globale Gemeinschaften.
- Marketing partnership with International Rhino Foundation enhances brand visibility and corporate social responsibility profile
- Company demonstrates financial commitment through $35,000 matching donation program
- Implementation of new marketing initiatives including limited-edition tank sleeves and giveaways to drive customer engagement
- Large-scale social media and email campaign reaching millions of customers
- Marketing campaign and donation matching program represent additional operational expenses
- No disclosure of expected revenue impact or ROI from the marketing initiative
National Awareness Campaign Launches May 5 to Protect Endangered Rhino Species
WINSTON-SALEM, N.C., April 30, 2025 (GLOBE NEWSWIRE) -- Blue Rhino, the leading tank exchange brand of Ferrellgas Partners, L.P. (OTC: FGPR), is once again teaming up with the International Rhino Foundation (IRF) to support its critical Keep the Five Alive campaign – a global call to action to protect the world’s five remaining rhino species from extinction.
Kicking off on May 5, 2025, this annual initiative shines a spotlight on the urgent threats facing the Javan, Sumatran, Greater One-Horned, Black, and White rhinos, whose total wild population has plummeted to fewer than 28,000. Some species are close to disappearing forever, with only dozens of Javan and Sumatran rhinos left in the wild.
“With all five remaining rhino species under threat, it’s more important than ever to protect them, and the support of Blue Rhino helps us do that,” said Nina Fascione, Executive Director of the International Rhino Foundation. “We’re so grateful for this continued partnership and for the help in raising awareness of rhinos.”
This year, Blue Rhino is doubling down on its commitment by:
- Matching all donations made from May 1-7, up to
$35,000. - Unveiling a limited-edition tank sleeve featuring the endangered Black rhino, encouraging conversations right at the grill.
- Launching two exciting giveaways to spread awareness and drive engagement, including a Keep the Five Alive Giveaway and a Coloring Page Giveaway.
- Activating across social media and email to educate millions of customers about IRF’s lifesaving mission.
- Sharing grilling recipes from the kitchens of Operation BBQ Relief that were inspired by the places rhinos live, including Kenya, Indonesia, Zimbabwe, South Africa, and India.
Ferrellgas believes in making the world a better place. That includes supporting important environmental causes. That’s why the company created the Ferrellgas Century Project; to positively impact communities at a global, national, and local level. Chet Reshamwala, Head of Blue Rhino, said, “At Blue Rhino, our namesake isn’t just a symbol, it’s a responsibility. Rhinos represent strength, resilience, and rarity, and we’re committed to preserving that legacy…We’re here to make an impact where it matters most.”
To learn more about IRF and to contribute to the cause, click here.
About Ferrellgas
Ferrellgas Partners, L.P., through its operating partnership, Ferrellgas, L.P., and subsidiaries, serves propane customers in all 50 states, the District of Columbia, and Puerto Rico. Its Blue Rhino propane exchange brand is sold at over 60,000 locations nationwide. Ferrellgas employees indirectly own 1.1 million Class A Units of the partnership, through an employee stock ownership plan. Ferrellgas Partners, L.P. filed an Annual Report on Form 10-K for the fiscal year ended July 31, 2024, with the Securities and Exchange Commission on September 27, 2024. Investors can request a hard copy of this filing free of charge and obtain more information about the partnership online at www.ferrellgas.com. For more information, follow Ferrellgas on Facebook, X, LinkedIn, and Instagram.
About The International Rhino Foundation
The International Rhino Foundation (IRF) manages, facilitates and funds conservation initiatives for highly threatened rhino populations in Africa and Asia. Established in 1993, IRF focuses on scientific research, fighting poaching, habitat and population management, conservation breeding, community development and capacity building, demand reduction and legal training and support to fight illegal wildlife trade. In the past decade, IRF has invested more than
Contact: Communications@Ferrellgas.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3ca3e910-eade-45d4-970b-747b931e8247
FAQ
What is Blue Rhino's Keep the Five Alive campaign with IRF in May 2025?
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