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Flora Growth Corp. Names Cannabis Connoisseur Captain Hooter as Special Advisor

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Flora Growth Corp. (NASDAQ: FLGC) has announced the appointment of Captain Hooter, a renowned cannabis connoisseur, as a special advisor. With over 30 years of experience, Captain Hooter will contribute to Flora's product development, brand positioning, and market expansion strategies. His expertise spans cultivation, consumption, and global cannabis markets.

Captain Hooter, founder of www.captainhooter.com, has studied cannabis across multiple countries and authored "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." Flora plans to leverage his expertise to maintain high quality standards and potentially launch Captain Hooter-branded products in the future.

The collaboration aims to enhance Flora's competitive edge and deliver superior cannabis products worldwide. Captain Hooter's experience in addressing industry challenges, such as consistent product quality across markets, is expected to be valuable for Flora's growth objectives.

Flora Growth Corp. (NASDAQ: FLGC) ha annunciato la nomina di Captain Hooter, un rinomato esperto di cannabis, come consulente speciale. Con oltre 30 anni di esperienza, Captain Hooter contribuirà allo sviluppo del prodotto, posizionamento del marchio e strategie di espansione del mercato. La sua competenza comprende la coltivazione, il consumo e i mercati globali della cannabis.

Captain Hooter, fondatore di www.captainhooter.com, ha studiato la cannabis in vari paesi e ha scritto "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." Flora prevede di sfruttare la sua esperienza per mantenere alti standard di qualità e potenzialmente lanciare prodotti con il marchio Captain Hooter in futuro.

La collaborazione mira a migliorare il vantaggio competitivo di Flora e a offrire prodotti di cannabis superiori in tutto il mondo. Si prevede che l'esperienza di Captain Hooter nel risolvere le sfide del settore, come la coerenza della qualità del prodotto tra i mercati, risulti preziosa per gli obiettivi di crescita di Flora.

Flora Growth Corp. (NASDAQ: FLGC) ha anunciado el nombramiento de Captain Hooter, un renombrado conocedor de cannabis, como asesor especial. Con más de 30 años de experiencia, Captain Hooter contribuirá al desarrollo de productos, posicionamiento de marca y estrategias de expansión de mercado. Su experiencia abarca cultivo, consumo y mercados globales de cannabis.

Captain Hooter, fundador de www.captainhooter.com, ha estudiado cannabis en varios países y es autor de "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." Flora planea aprovechar su experiencia para mantener altos estándares de calidad y potencialmente lanzar productos bajo la marca Captain Hooter en el futuro.

La colaboración tiene como objetivo mejorar la ventaja competitiva de Flora y ofrecer productos de cannabis superiores en todo el mundo. Se espera que la experiencia de Captain Hooter en abordar desafíos de la industria, como la calidad consistente del producto en diferentes mercados, sea valiosa para los objetivos de crecimiento de Flora.

플로라 성장 주식회사 (NASDAQ: FLGC)는 저명한 대마초 전문가인 Captain Hooter를 특별 고문으로 임명했다고 발표했습니다. 30년 이상의 경험을 가진 Captain Hooter는 플로라의 제품 개발, 브랜드 포지셔닝 및 시장 확장 전략에 기여할 것입니다. 그의 전문 분야는 재배, 소비 및 전 세계 대마초 시장을 포함합니다.

Captain Hooter는 www.captainhooter.com의 설립자로, 여러 나라에서 대마초를 연구했으며 "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops"의 저자입니다. 플로라는 그의 전문성을 활용하여 높은 품질 기준을 유지하고, 향후 Captain Hooter 브랜드의 제품을 출시할 계획입니다.

이 협업은 플로라의 경쟁력을 강화하고 전 세계적으로 우수한 대마초 제품을 제공하는 것을 목표로 합니다. Captain Hooter의 시장 간 일관된 제품 품질과 같은 업계 문제를 해결하는 경험은 플로라의 성장 목표에 큰 도움이 될 것으로 예상됩니다.

Flora Growth Corp. (NASDAQ: FLGC) a annoncé la nomination de Captain Hooter, un expert reconnu du cannabis, en tant que conseiller spécial. Fort de plus de 30 ans d'expérience, Captain Hooter contribuera au développement de produits, au positionnement de marque et aux stratégies d'expansion du marché de Flora. Son expertise couvre la culture, la consommation et les marchés mondiaux du cannabis.

Captain Hooter, fondateur de www.captainhooter.com, a étudié le cannabis dans plusieurs pays et est l'auteur de "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." Flora prévoit de tirer parti de son expertise pour maintenir des normes de qualité élevées et potentiellement lancer des produits sous la marque Captain Hooter à l'avenir.

La collaboration vise à renforcer l'avantage concurrentiel de Flora et à offrir des produits de cannabis supérieurs dans le monde entier. L'expérience de Captain Hooter dans la résolution des défis de l'industrie, tels que la qualité cohérente des produits sur différents marchés, devrait être précieuse pour les objectifs de croissance de Flora.

Flora Growth Corp. (NASDAQ: FLGC) hat die Ernennung von Captain Hooter, einem renommierten Cannabis-Experten, zum Sonderberater bekannt gegeben. Mit über 30 Jahren Erfahrung wird Captain Hooter zu Floras Produktenwicklung, Markenpositionierung und Marktexpandierungsstrategien beitragen. Sein Fachwissen erstreckt sich über Anbau, Konsum und globale Cannabis-Märkte.

Captain Hooter, Gründer von www.captainhooter.com, hat Cannabis in mehreren Ländern studiert und das Buch "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops" verfasst. Flora plant, seine Expertise zu nutzen, um hohe Qualitätsstandards aufrechtzuerhalten und möglicherweise in Zukunft Produkte mit der Marke Captain Hooter einzuführen.

Die Zusammenarbeit soll Floras Wettbewerbsfähigkeit steigern und weltweit überlegene Cannabisprodukte anbieten. Captain Hooters Erfahrung im Umgang mit Branchenherausforderungen, wie z.B. konsistenter Produktqualität in verschiedenen Märkten, wird voraussichtlich für Floras Wachstumsziele von großem Wert sein.

Positive
  • Appointment of a globally recognized cannabis expert as advisor
  • Potential for launching new Captain Hooter-branded products
  • Enhanced expertise in product development and quality control
  • Improved market expansion strategies through advisor's global experience
  • Access to deep connections within the cannabis community
Negative
  • None.

Fort Lauderdale, Florida--(Newsfile Corp. - October 1, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is proud to announce that Captain Hooter, a globally recognized cannabis connoisseur, will assist the Company as an advisor. With over three decades of experience, Captain Hooter will offer his expertise to enhance Flora's product development, brand positioning, and market expansion strategies.

Clifford Starke, Chairman and Chief Executive Officer, expressed enthusiasm about the collaboration: "We are excited to welcome Captain Hooter. His knowledge of cannabis, from cultivation to consumption, and his extensive global experience will enhance Flora's competitive edge. His expertise and deep connections within the cannabis community will drive our objective of delivering superior products worldwide."

Captain Hooter, founder of www.captainhooter.com, has earned global recognition as a cannabis connoisseur. He has traveled, studied and consumed cannabis across the United States, Canada, Jamaica, Australia, and Europe. His journey began in California, where he pursued formal education at the University of Southern California and furthered his studies in computer science through training in the armed forces. After completing his education, Captain Hooter ventured into the entertainment industry, founding a California-based corporation that managed travel and meetings for global clients in various industries.

Captain Hooter's interest in cannabis was sparked by personal health pursuits, which led him to Europe in the 1990s. There, he deepened his understanding of the scientific and therapeutic aspects of cannabis, earning a reputation as a trusted expert. His work has been widely acknowledged, particularly in the Netherlands, where he authorized "Captain Hooter's Connoisseur's Guide to Amsterdam Coffee Shops." The guide, which highlights the top 20 coffee shops from an extensive review of 169, is a testament to his meticulous and insightful approach to the cannabis industry.

One of the biggest challenges faced by the cannabis industry is ensuring consistent product quality across markets, and Captain Hooter possesses the expertise to tackle this issue head-on. His extensive experience will help Flora maintain high standards in quality control. In addition, Flora plans to leverage his renowned brand by launching Captain Hooter-branded products in the future. Flora's objective is to launch great cannabis products and offer customers unique experiences. Captain Hooter's expertise will be in valuable in achieving this goal.

"Helping Flora Growth is another step forward in my mission to educate and elevate the cannabis experience globally. I look forward to working closely with Clifford Starke and his team to push the boundaries of what's possible in this rapidly evolving industry," said Captain Hooter.

In addition to his writing, Captain Hooter has hosted the weekly video series "The Weekend Bud Report," contributed to Cannabis Culture Magazine, and directed the social media accounts for one of the largest coffee shops in the Netherlands.

About Flora Growth Corp.

Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.

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Investor Relations:

Investor Relations ir@floragrowth.com

Clifford Starke Clifford.Starke@floragrowth.com

Media:

media@floragrowth.com

Cautionary Statement Concerning Forward-Looking Statements

This press release contains "forward-looking statements," as defined by U.S. federal securities laws. Forward-looking statements reflect Flora's current expectations and projections about future events at the time, and thus involve uncertainty and risk. The words "believe," "expect," "anticipate," "will," "could," "would," "should," "may," "plan," "estimate," "intend," "predict," "potential," "continue," and the negatives of these words and other similar expressions generally identify forward-looking statements. These forward-looking statements include, but are not limited to, statements about: Captain Hooter assisting Flora as an advisor or at all, Captain Hooter enhancing Flora's product development, brand positioning, and market expansion strategies, Captain Hooter enhancing Flora's competitive edge, Captain Hooter's connections within the cannabis community driving Flora's objective of delivering superior products worldwide or at all, Captain Hooter helping Flora in his mission to educate and elevate the cannabis experience globally or at all, Capital Hooter helping Flora maintain high standards in quality control, Flora launching Captain Hooter branded products in the future, and Captain Hooter working closely with Clifford Starke and his team to push the boundaries of what's possible in this rapidly evolving industry. Such forward-looking statements are subject to various and risks and uncertainties, including those described under section entitled "Risk Factors" in Flora's Annual Report on Form 10-K filed with the United States Securities and Exchange Commission (the "SEC") on March 28, 2024, as such factors may be updated from time to time in Flora's periodic filings with the SEC, which are accessible on the SEC's website at www.sec.gov/edgar. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this release and in Flora's filings with the SEC. While forward-looking statements reflect Flora's good faith beliefs, they are not guarantees of future performance. Flora disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. You should not place undue reliance on any forward-looking statements, which are based on information currently available to Flora (or to third parties making the forward-looking statements).

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/225162

FAQ

Who is Captain Hooter and what role will he play for Flora Growth Corp. (FLGC)?

Captain Hooter is a globally recognized cannabis connoisseur with over 30 years of experience. He has been appointed as a special advisor to Flora Growth Corp. (FLGC) to assist with product development, brand positioning, and market expansion strategies.

How might Captain Hooter's expertise benefit Flora Growth Corp. (FLGC)?

Captain Hooter's extensive knowledge of cannabis cultivation, consumption, and global markets is expected to enhance Flora's competitive edge, help maintain high quality standards, and potentially lead to the launch of Captain Hooter-branded products in the future.

What is Captain Hooter's background in the cannabis industry?

Captain Hooter has studied cannabis across multiple countries, authored a guide to Amsterdam coffee shops, hosted 'The Weekend Bud Report' video series, contributed to Cannabis Culture Magazine, and managed social media for a major Dutch coffee shop.

How does Flora Growth Corp. (FLGC) plan to utilize Captain Hooter's expertise?

Flora Growth Corp. (FLGC) plans to leverage Captain Hooter's expertise to enhance product development, maintain high quality standards across markets, and potentially launch Captain Hooter-branded products in the future.

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