Fluent, Inc. Stock Price, News & Analysis

Fluent, Inc. (NASDAQ: FLNT) has partnered with Cadent, a leading platform for advanced TV advertising, to enhance audience targeting across linear, CTV, and OTT channels. This collaboration enables marketers to utilize Fluent's first-party, self-reported data to effectively reach audiences in critical categories like health and finance. The partnership aims to provide privacy-compliant solutions for advertisers, particularly benefiting pharmaceutical companies as they explore new marketing avenues. Cadent's Aperture Platform will facilitate the automation of advanced TV advertising, expanding Fluent's audience capabilities.

Fluent, Inc. (NASDAQ: FLNT) has partnered with DeepIntent to enhance healthcare marketing effectiveness through improved access to self-declared health and wellness data. This collaboration aims to provide marketers with reliable, 100% first-party data for targeting and analytics, facilitating audience activation via DeepIntent’s Audience Marketplace. This platform is designed to meet the growing demand for accurate healthcare data while ensuring compliance and privacy. Fluent's identity-based segments are compatible with emerging advertising IDs, catering to the evolving needs of healthcare marketers.

Fluent, Inc. (NASDAQ: FLNT) reported a 21.8% revenue increase in Q4 2021, reaching $99.8 million, with a net income of $3.8 million or $0.05 per share. Full-year revenue grew 6% to $329.3 million, but the company posted a net loss of $10.1 million, or $0.13 per share. Gross profit for Q4 was $27.5 million, marking an 8.9% rise, while full-year gross profit fell 10.5% to $85.5 million. Media margin decreased by 2.5% in Q4, and adjusted EBITDA stood at $10.2 million, or 10.2% of revenue. CEO Donald Patrick emphasized the company's focus on quality digital experiences.

Fluent, Inc. (NASDAQ: FLNT) will announce its financial results for Q4 and full-year 2021 on March 8, 2022, after U.S. markets close. A conference call will follow at 4:30 PM ET to discuss the results and provide a business update. Interested parties can access the call by dialing (844) 200-6205 for domestic calls or +1 (929) 526-1599 for international calls, using the participant access code 997617. A replay of the call will be available for one week post-event.

Fluent, a data-driven performance marketing company, leverages a consumer database and digital media portfolio to deliver solutions for marketers.

Fluent, Inc. (NASDAQ: FLNT) has appointed Sugandha Khandelwal as Chief Financial Officer, effective December 6, 2021. Khandelwal, who has over 15 years of corporate finance experience, previously served as CFO at Sam's Club, a division of Walmart. She will focus on strategic finance initiatives and corporate strategy, reporting to Interim CEO Don Patrick. Alex Mandel, the current CFO, will assist during the transition until December 31, 2021. Fluent aims to enhance long-term value for consumers while meeting its clients' growth objectives amidst a dynamic performance marketing landscape.

Fluent reported Q3 2021 revenue of $85.9 million, up 10% from Q3 2020. The company incurred a net loss of $2.5 million, translating to $0.03 per share, contrasting with a net income of $1.2 million in the prior year. Gross profit fell 13% to $22.1 million, with a media margin decline of 19% to $24.2 million. Adjusted EBITDA stood at $6.4 million, or 7.4% of revenue. The acquisition of Winopoly has expanded revenue avenues, and the company anticipates revenue growth in Q4 2021.