Fluent, Inc. Stock Price, News & Analysis

Fluent, Inc. (NASDAQ: FLNT), a top performance marketing company, has achieved significant recognition in the gaming sector according to Adjust’s inaugural Partner Benchmarks Report. Fluent ranked in the top 20 in five categories for both global and North American markets, notably #20 globally and #14 in North America for iOS gaming advertisers. The report highlights that gaming is the largest mobile vertical, with player spending expected to reach $117 billion by 2023. Fluent continues to invest in technology to support its growth amid increasing app installations.

Fluent, Inc. (NASDAQ: FLNT) has partnered with Snowflake to offer its opted-in health, political, and demographic data sets through the Snowflake Data Marketplace. This integration allows marketers to access Fluent’s extensive database of nearly 260 million consumer profiles without data transfer requirements. The data sets available include US Consumer Conditions & Symptoms, Political Affiliation & Activism, and Consumer Demographics, providing marketers with valuable insights for targeted strategies. Fluent emphasizes first-party data generation while ensuring consumer privacy and security.

Fluent, Inc. (NASDAQ: FLNT) has fully acquired Winopoly, LLC, enhancing its performance marketing capabilities. This acquisition follows a 50% stake purchase made on April 1, 2020. Fluent is launching Fluent Sales Solutions, targeting high-consideration categories like Medicare and Insurance, utilizing Winopoly's expertise. The integration is expected to expand Fluent's media footprint and accelerate growth for global brands. Key executives express optimism about future partnerships and product development.

Fluent, Inc. (NASDAQ: FLNT) reported Q2 2021 revenue of $73.4 million, reflecting a 3% increase year-over-year. However, the company faced a net loss of $5.2 million or $0.06 per share, a decline from net income of $0.5 million in Q2 2020. Media margin decreased 19% to $20.1 million, representing 27.4% of revenue. Adjusted EBITDA was $1.9 million, or 2.5% of revenue. Fluent continues to focus on its Traffic Quality Initiative, expecting revenue growth in Q3 and Q4 alongside improved profitability.

Fluent, a data-driven performance marketing company, announced its participation in the 41st Annual Canaccord Genuity Growth Conference from August 10-12, 2021. The management team will present on August 11 at 4:30 PM ET and will hold one-on-one investor meetings during the event. The presentation will be streamed live and archived online. Fluent plans to release its second-quarter financial results on August 9, 2021, with an investor presentation available on their website thereafter. Founded in 2010 and based in New York City, Fluent specializes in connecting consumers with brands.

Fluent, Inc. (NASDAQ: FLNT) will announce its second-quarter financial results on August 9, 2021, after U.S. market close. The company will host a conference call at 4:30 PM ET on the same day to discuss results and provide a business update. Investors can join the call via domestic and international dial-ins or through a webcast on Fluent's website. A recorded replay will also be available post-call for those unable to participate.

Fluent, Inc. (NASDAQ: FLNT) announced significant leadership changes aimed at enhancing strategic growth initiatives. Co-Founder Ryan Schulke transitions to Chief Strategy Officer and Chairman of the Board, while Matthew Conlin becomes Chief Customer Officer, focusing on customer acquisition. Don Patrick will serve as Interim CEO, aligning product and sales teams for strategic objectives. These adjustments reflect Fluent's commitment to quality partnerships and consumer experiences in the evolving performance marketing sector.

Fyllo has partnered with Fluent to launch Fyllo Infused Fluent Audiences, enhancing targeted marketing for pharmaceuticals, health, and wellness sectors. This collaboration combines Fluent's first-party data with Fyllo's cannabis and CBD purchase data, offering access to health-conscious consumers. The MRI-Simmons study indicates cannabis users are more inclined to adopt advanced health practices. Major brands like Uber are already using this audience targeting. Fyllo aims to enrich data partnerships to drive growth and compliance in advertising across regulated markets.