Rebuy Monetize Powered by Fluent Accelerates Merchant Growth as Partnership Scales Across Shopify

Rhea-AI Summary

Fluent (NASDAQ: FLNT) and Rebuy Engine updated their partnership, Rebuy Monetize powered by Fluent, which launched in May 2025 and is scaling across Shopify merchants. Since launch the program reports 700% growth in active merchant adoption and over 1,000,000 ad unit sessions in September (a 79% month‑over‑month increase).

The offering leverages Fluent’s advertiser network and 200+ million first‑party profiles, with merchants reportedly earning $0.35+ incremental profit per order from personalized, non‑competing offers on the post‑purchase “Thank You” page. Fluent and Rebuy will present at the Rebuy Momentum Innovation Summit NYC on October 21, 2025.

Positive

• Active merchant adoption +700% since May 2025
• Ad unit sessions 1,000,000 in September (79% MoM)
• Incremental profit $0.35+ per order reported
• Data reach 200+ million first‑party profiles

Negative

• None.

Insights

Commerce Media Strategist

Partnership shows rapid merchant adoption and measurable incremental profit from post-purchase ads.

Fluent and Rebuy have a partnership that embeds personalized, non-competing offers on the checkout/"Thank You" page to generate incremental revenue. Since launch in May 2025, the program reports over 700% growth in active merchant adoption and more than one million ad unit sessions in September, a 79% month-over-month increase.

The business model converts an owned merchant touchpoint into a monetizable ad placement, supported by Fluent's advertiser network and "200+ million first-party data profiles". The reported figure of $0.35+ in pure incremental profit per order provides a simple unit-economics signal; if accurate and scalable, it supports profitable monetization without extra merchant effort.

Watch adoption and retention trends and the per-order profit metric across the next two fiscal quarters to validate scale into 2026. Key near-term milestones include merchant retention rates, average orders with ad exposure, and whether the reported per-order profit holds as sessions rise.

Merchant Growth Analyst

Strong early traction but outcome depends on sustained retention and conversion consistency.

The partnership touts rapid uptake: > 700% growth in active merchants from launch and one million ad sessions in September. The model leverages the ubiquitous "Thank You" page to present personalized offers, aiming to increase incremental revenue while preserving the brand experience.

Risks and dependencies include the durability of merchant adoption, the quality of ad relevance tied to the claimed "200+ million first-party data profiles," and whether the $0.35+ incremental profit per order persists as more merchants and sessions scale. The quoted month-over-month session growth of 79% is notable but needs confirmation of conversion and retention performance.

Concrete items to monitor over the next 6-12 months: retention rates, average incremental profit per order as adoption widens, and session-to-conversion metrics from the ad units. The Carnegie Hall event on October 21, 2025 may provide additional detail and benchmarks for uptake and merchant outcomes.

Fluent to Attend Rebuy Momentum Innovation Summit NYC on October 21

NEW YORK, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, and Rebuy Engine, the leading ecommerce personalization platform for Shopify brands, today shared an update on the continued success of their strategic partnership, Rebuy Monetize powered by Fluent, which launched in May 2025 (originally as Rebuy Ads powered by Fluent). Rebuy and Fluent will showcase new opportunities for merchants at Rebuy Momentum Innovation Summit NYC on October 21, 2025.

Accelerating Adoption and Revenue

Rebuy Monetize powered by Fluent delivers personalized, non-competing offers that complement each brand’s experience, turning every checkout into an opportunity to delight customers and drive measurable incremental revenue. Since launching in May, the program has seen over 700% growth in active merchant adoption, with more than one million ad unit sessions in September alone, marking a 79% month-over-month increase.

Supported by Fluent’s advertiser network and 200+ million first-party data profiles, Shopify merchants using Rebuy Monetize are earning $0.35+ in pure incremental profit per order without any additional effort.

Momentum is the right word for what we’re seeing,” said Tim Lukens, President of Commerce Media at Fluent. “Fluent is focused on driving enhanced consumer engagement and monetization beyond the point of purchase. Rebuy has built a truly merchant-first ecosystem that helps brands unlock new profit streams on the most valuable page in commerce — the ‘Thank You’ page — while enhancing the post-purchase experience. We’re seeing sustained merchant growth, strong retention, and a deepening pipeline that positions this partnership for continued scale into 2026.”

“Every Shopify store has a ‘Thank You’ page and Rebuy Monetize powered by Fluent is strategically leveraging this valuable touchpoint to improve consumer engagement and drive an incremental new revenue stream for Shopify merchants,” said James Van Erck, Co-Founder of Rebuy. “This partnership is about amplifying what Rebuy does best: delivering personalized, seamless experiences that fuel growth for merchants.”

Rebuy Momentum Innovation Summit NYC

At Rebuy Momentum Innovation Summit NYC on October 21, 2025, at Carnegie Hall, Tim Lukens, President of Commerce Media at Fluent, will join industry leaders to discuss how brands can transform the post-purchase experience through personalization, and commerce media innovation. The event will bring together top ecommerce experts and growth-focused brands for a day of learning, inspiration, and collaboration.

About Rebuy

Rebuy empowers Shopify stores of all sizes to deliver personalized shopping experiences designed to increase conversions, boost order values, and retain more customers using intelligent upsells, cross-sells, and post-purchase follow-ups. More than 50,000 of the fastest-growing brands on Shopify have used Rebuy, including Olipop, Aviator Nation, Momofuku, Tecovas, and DIME Beauty.

About Fluent

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.

Forward-Looking Statements

This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law.

Contact Information

Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com

FAQ

What growth metrics did Fluent (FLNT) report for Rebuy Monetize in 2025?

The program reported 700% growth in active merchant adoption since May 2025 and 1,000,000 ad unit sessions in September (a 79% MoM increase).

How much incremental profit per order are Shopify merchants earning from Rebuy Monetize (FLNT)?

Shopify merchants using Rebuy Monetize are reported to earn $0.35+ in pure incremental profit per order.

When and where will Fluent present Rebuy Monetize updates on October 21, 2025?

Fluent will present at the Rebuy Momentum Innovation Summit NYC on October 21, 2025, at Carnegie Hall.

What data and network does Fluent (FLNT) leverage for Rebuy Monetize?

The program is supported by Fluent’s advertiser network and 200+ million first‑party data profiles.

How does Rebuy Monetize powered by Fluent monetize the Shopify post‑purchase page?

It serves personalized, non‑competing offers on the Shopify “Thank You” page to drive incremental revenue and improve post‑purchase engagement.

Is Rebuy Monetize adoption expected to continue scaling into 2026 for FLNT?

Fluent says sustained merchant growth, strong retention, and a deepening pipeline position the partnership for continued scale into 2026.