Fluent Inc. Announces New Credit Facility
Fluent (NASDAQ: FLNT) secured a new $30 million credit facility with Bay View Funding, a subsidiary of Heritage Bank of Commerce, announced Dec 2, 2025.
Rhea-AI Summary
Fluent (NASDAQ: FLNT) secured a new $30 million credit facility with Bay View Funding, a subsidiary of Heritage Bank of Commerce, announced Dec 2, 2025. The facility is collateralized by all assets of Fluent and its subsidiaries, carries no liquidity or financial covenants, and offers expanded borrowing availability versus the prior facility. Fluent fully repaid its previous credit agreement with SLR Credit Solutions. ThinkEquity served as placement agent. The company filed a Form 8-K with the SEC containing additional details; the summary here is qualified by the Form 8-K and its exhibits.
Positive
- New $30M credit facility increases liquidity
- Facility contains no liquidity or financial covenants
- Prior facility with SLR fully repaid
Negative
- Facility is collateralized by all assets of Fluent and subsidiaries
Details
News Market Reaction – FLNT
In the Dec 2 session, FLNT gained 6.25%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
- New credit facility
- $30 million
- Bay View Funding financing facility announced Dec 2, 2025
- Q3 2025 revenue
- $47.0 million
- Quarter ended September 30, 2025 (10-Q and earnings release)
- Q3 2025 net loss
- $7.6 million
- Quarter ended September 30, 2025 (10-Q)
- Cash & equivalents
- $9.2 million
- As of September 30, 2025 (10-Q)
- Total assets
- $76.1 million
- As of September 30, 2025 (10-Q)
- Current liabilities
- $48.4 million
- Includes current portion of long-term debt, as of September 30, 2025
- SLR facility principal
- $22.6 million
- Outstanding principal under SLR Credit Facility as of Q3 2025
- Shares outstanding
- 30,287,597 shares
- Common shares outstanding as of November 12, 2025
Historical Context
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Announced new $30M Bay View Funding credit facility replacing prior SLR facility.
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Reported Q3 2025 results with strong commerce media growth and profitability targets.
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Announced timing and access details for Q3 2025 earnings call and webcast.
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Updated on Rebuy partnership scaling across Shopify with strong adoption and ad sessions.
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Named to Crain’s 2025 Best Places to Work list highlighting culture and benefits.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
credit facility financial
collateralized financial
Form 8-K regulatory
placement agent financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced that it has secured a new
Ryan Perfit, Chief Financial Officer of Fluent, commented, “This new facility marks an important step forward for Fluent. Partnering with Bay View Funding enhances our financial flexibility and liquidity, supporting continued investment in the growth of our commerce media business. We also want to thank SLR Credit Solutions, who has been a strong and supportive partner throughout our relationship.”
ThinkEquity acted as the placement agent.
The Company has filed a Form 8-K with the Securities and Exchange Commission providing additional details regarding the completion of this facility. The foregoing description of the financing agreement does not purport to be complete and is qualified in its entirety by reference to the Form 8-K and exhibits filed therewith.
About Fluent
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
