Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Rhea-AI Summary
Fluent (NASDAQ: FLNT) announced a partnership with Squire on March 12, 2026 to expand commerce media beyond retail into appointment-based platforms.
The collaboration uses Fluent's experimentation framework and Data Clean Room (with Databricks) to monetize post-booking engagement by combining Squire first-party data with Fluent's identity graph and AI for contextually relevant offers.
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News Market Reaction – FLNT
In the Mar 12 session, FLNT gained 3.38%, reflecting a moderate positive market reaction. Argus tracked a peak move of +20.0% during that session. Argus tracked a trough of -3.3% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. Trading volume was exceptionally heavy at 6.0x the daily average, suggesting very strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Oct 16 | Shopify partnership update | Positive | +1.8% | Rebuy Monetize scaling on Shopify with strong merchant and ad-session growth. |
| Aug 27 | Data collaboration deal | Positive | +9.6% | Strategic Databricks partnership to enhance privacy-first data intelligence offerings. |
| May 08 | Shopify post-purchase ads | Positive | +4.5% | Launch of Rebuy Ads powered by Fluent for Shopify merchants’ post-purchase pages. |
| Jan 07 | Brand partnerships | Positive | +6.0% | New commerce media partnerships with multiple major consumer brands and retailers. |
| Jul 12 | Hy-Vee media partnership | Positive | +0.0% | Strategic media partnership with Hy-Vee’s RedMedia retail network for post-purchase offers. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Partnership announcements have historically coincided with mostly positive price reactions for FLNT, suggesting the market often rewards incremental distribution and data-collaboration deals.
Recent news flow has emphasized Fluent’s Commerce Media Solutions growth and expanding partnership ecosystem. Prior partnership announcements with Shopify-focused Rebuy, Databricks, Hy‑Vee/RedMedia, and top-tier brands all produced flat-to-positive next‑day moves, with several above 4%. Against this backdrop, the new Squire partnership extends the strategy into appointment-based, service-driven environments, consistent with the company’s push to embed its monetization model across more high-intent transactional touchpoints.
Key Terms
commerce media technical
data clean room technical
first-party customer data technical
identity graph technical
session-based targeting technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Partnership with leading all-in-one barbershop management and booking platform represents broader expansion into high-intent transactional environments including services, travel, hospitality
NEW YORK, March 12, 2026 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced a partnership with Squire, the leading all-in-one barbershop management and booking platform. This partnership builds on Fluent’s continued momentum outside of traditional retail environments, extending its relevance-first monetization model into appointment-based platforms where high-intent consumer engagement drives measurable performance.
Squire powers booking, payments, marketing, and business management tools for thousands of barbershops nationwide, facilitating millions of appointments each year. As a platform centered on recurring service transactions, Squire represents a differentiated commerce media environment activating confirmed booking moments that occur well beyond the ecommerce checkout. By applying a disciplined, experimentation-led framework across its growing partner network, Fluent enables platforms to maximize monetization while preserving brand integrity and user experience.
This partnership unlocks expanded placement opportunities across the Squire platform while reinforcing customer loyalty and long-term platform value — ensuring that monetization enhances, rather than disrupts, the booking experience. Building on its existing monetization strategy, Squire is partnering with Fluent to enhance revenue yield from post-booking engagement. By combining Fluent's large-scale experimentation capabilities and transparent bidding marketplace with Squire's highly engaged and differentiated audience, the collaboration will deliver timely, contextually aligned offers following appointment confirmations.
Central to this partnership is Squire's use of Fluent's Data Clean Room, built in partnership with Databricks, which enables the secure combination of Squire's rich first-party customer data with Fluent's proprietary identity graph and AI engine. Unlike session-based targeting that captures only a single moment in time, this integration draws on the full consumer relationship — layering purchase history, behavioral signals, and audience intelligence to deliver offers that are meaningfully relevant to each individual. The result is a smarter, more durable monetization model that compounds in value as the customer relationship deepens over time.
“Our focus has been on expanding commerce media into environments where intent is explicit and recurring,” said PJ Triboletti, SVP, Revenue at Fluent. “Appointment-based platforms like Squire represent a powerful next frontier of our Commerce Media business with deeply engaged audiences, and moments where relevance truly matters. This partnership strengthens our push beyond retail and into service-driven ecosystems.”
“As we continue to scale the Squire platform, it’s critical that any monetization strategy aligns with the premium experience we deliver to barbers and their clients,” said Dave Salvant, President and Co-founder at Squire. “Fluent’s approach allows us to expand post-booking engagement in a thoughtful, performance-driven way — creating incremental revenue opportunities while maintaining trust with our community.”
As commerce media continues to mature, appointment- and booking-based platforms like Squire demonstrate how Commerce Media Solutions can extend across the real-world economy connecting advertisers with consumers at meaningful moments of confirmed intent.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.
About Squire
SQUIRE is an AI-powered business management platform built for barbers and shop owners, combining custom-branded tools with intelligent automation and insights to remove the complexity of running a shop so you can focus on your craft & your community. Founded to modernize and elevate the barbershop industry, Squire provides tools for booking, payments, marketing, payroll, and operations, empowering barbershop owners to grow profitable, thriving businesses while delivering premium client experiences.
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
