Fluent, Inc. Expands Data Intelligence & Data Collaboration Capabilities with Strategic Databricks Partnership and Key Leadership Hire
Rhea-AI Summary
Fluent Inc. (NASDAQ: FLNT) has announced two major strategic initiatives to enhance its data intelligence capabilities. The company has formed a partnership with Databricks to leverage its Data Intelligence Platform and Delta Sharing protocol for privacy-first data collaboration. Additionally, Fluent has appointed Virginia Marsh as Head of Data & Agencies to lead its new dedicated data solutions division.
The Databricks partnership will enable Fluent to offer enhanced capabilities including seamless data collaboration, high-intent audience segment activation, AI-powered modeling, and compliant data monetization. The integration focuses on privacy-first data sharing, allowing brands to exchange audience signals while maintaining control and compliance.
Positive
- Strategic partnership with Databricks enhances data intelligence capabilities
- Launch of dedicated data solutions arm for expanded service offerings
- Addition of experienced executive Virginia Marsh strengthens leadership team
- Implementation of privacy-first data sharing technology positions company for post-cookie digital ecosystem
Negative
- None.
News Market Reaction
On the day this news was published, FLNT gained 9.55%, reflecting a notable positive market reaction. Argus tracked a peak move of +21.7% during that session. Argus tracked a trough of -15.8% from its starting point during tracking. Our momentum scanner triggered 18 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $5M to the company's valuation, bringing the market cap to $58M at that time. Trading volume was exceptionally heavy at 134.5x the daily average, suggesting very strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Virginia Marsh joins Fluent as Head of Data & Agencies, bringing deep cross-industry experience to scale data monetization strategies with its owned and operated audience
NEW YORK, Aug. 27, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leader in commerce media, today announced the expansion of its data intelligence infrastructure through a strategic partnership with Databricks and the appointment of Virginia Marsh as Head of Data & Agencies.
This initiative marks the launch of Fluent's dedicated data solutions arm, designed to empower agencies, platforms, and brands through privacy-first data collaboration, real-time audience modeling, and scalable activation.
Fluent and Databricks: Powering Privacy-First Data Collaboration with Delta Sharing
As the digital ecosystem evolves beyond third-party cookies, Fluent is future-proofing audience strategy with data products designed for privacy, performance, and long-term growth. Powered by the Databricks Data Intelligence Platform and Delta Sharing protocol, Fluent’s enhanced capabilities support marketers looking to:
- Seamlessly collaborate and share data across organizational boundaries using open, secure Delta Sharing technology
- Enrich and activate high-intent audience segments across media platforms
- Automate insights and measurement with AI-powered modeling
- Monetize owned data assets in a compliant, privacy-forward way
“By investing in scalable, secure infrastructure, we’re connecting audience insights with performance—more intelligently and efficiently,” said Dan Hall, Chief Technology Officer at Fluent. “This partnership with Databricks, and our adoption of the Delta Sharing protocol, represents a major step forward in how we help brands activate and scale their data.”
“We’re proud to partner with Fluent to advance privacy-first data collaboration,” said Sarah Branfman, Global VP, ISV Sales and GTM at Databricks. “Powered by the Databricks Data Intelligence Platform and Delta Sharing, this partnership enables secure, open sharing of audience insights, helping brands and agencies innovate while keeping data private and compliant.”
At the core of the integration is a shared commitment to privacy-first data sharing—enabling brands to exchange high-value audience signals with Delta Sharing while maintaining full control, regulatory compliance, and measurement precision.
Virginia Marsh Spearheads Innovation Across Fluent’s Data Solutions
With more than a decade of experience across retail, CPG, AdTech, and MarTech, Virginia Marsh is leading Fluent’s external data strategy—building privacy-safe, outcome-driven data products and deepening partnerships with agencies, platforms, and brands.
“The market needs identity-resolved, real-time data that’s built for action,” said Marsh. “We’re building scalable, privacy-safe data products—not just to enhance Fluent campaigns, but to empower strategic collaboration, segmentation, and monetization well beyond our walls.”
To learn more about Fluent's data solutions, contact us here.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
FAQ
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