Fluent Names Jeanniey Walden Chief Marketing Officer
Fluent hires longtime advisor Jeanniey Walden as CMO to drive its fast-growing commerce media business and new in-store offering.
Rhea-AI Summary
Fluent (FLNT) has appointed veteran marketing executive Jeanniey Walden as Chief Marketing Officer as of September 8, 2026.
She will oversee Fluent's global marketing, brand, and go-to-market strategy, working with leadership, commercial, and product teams to expand relationships with enterprise marketers and align strategy across the Commerce Media Solutions portfolio, Owned and Operated, and Trevant businesses. Her appointment follows the launch of Fluent In-Store, an identity-resolved, post-transaction commerce media solution, and reflects continued investment to scale Fluent's platform across digital and physical commerce.
Walden brings more than 30 years of experience at companies including Rite Aid, Barnes & Noble, JCPenney, Mercer, and DailyPay, and previously served on Fluent's Board of Advisors. Fluent's commerce media business represented 63% of total consolidated revenue in Q2 2026, with an annual revenue run rate exceeding $125 million, supported by customers such as CVS, Dick's Sporting Goods, Bath & Body Works, Walmart, and Wyndham.
Positive
- Commerce media represented 63% of total consolidated revenue in Q2 2026
- Commerce media business has an annual revenue run rate above $125 million
- Appointment of CMO with 30+ years marketing and retail experience
- New Fluent In-Store post-transaction commerce media solution expands capabilities into physical retail
Negative
- None.
Key Figures
- Commerce media revenue share
- 63%
- Q2 2026 total consolidated revenue
- Annual revenue run rate
- Exceeding $125 million
- Commerce media business
Historical Context
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Commerce Media Solutions revenue grew 90% and exceeded a $125 million annual run rate
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
commerce media technical
deterministic data technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Veteran brand and retail marketing executive joins Fluent as Company expands its commerce capabilities with Fluent In-Store and deepens relationships with leading brands
NEW YORK, Sept. 08, 2026 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced the appointment of Jeanniey Walden as Chief Marketing Officer, a critical leadership role as the Company accelerates its growth and expands its capabilities across the path to purchase — including its recent launch of Fluent’s In-store solution, an identity-resolved, post-transaction commerce media solution. A veteran marketing and retail executive who has led transformation for some of the world's most recognized brands, Walden will oversee Fluent's global marketing strategy and help drive the Company's next phase of growth.
Walden's appointment reflects Fluent's continued investment in the team and strategy needed to scale its platform, deepen its relationships with enterprise brands, and expand its reach across digital and physical commerce. In her new role, she will lead Fluent's brand and go-to-market strategy, working closely with the Company's leadership, commercial, and product teams to expand relationships with enterprise marketers and bring Fluent's high-growth Commerce Media Solutions portfolio to market while also aligning brand and marketing strategy across Fluent's broader business, including its Owned and Operated and Trevant businesses.
“Jeanniey understands our customers because she has been one of them,” said Don Patrick, Fluent CEO. “She has spent her career building brands, leading commerce media transformation and navigating many of the commerce media challenges our clients are confronting today. Having that perspective inside Fluent - as we accelerate our growth and our position as a leader in commerce media - will be incredibly valuable, not only to our own business, but to the brands we serve.”
Walden brings more than three decades of experience spanning marketing, commerce, digital transformation and business growth. Her career includes leadership roles with Rite Aid and Thrifty Ice Cream, Barnes & Noble, JCPenney, Mercer and DailyPay, among others. Most recently, she founded Liftoff Enterprises, where she has advised business leaders on brand, growth, and trust, while hosting the nationally broadcast show Liftoff with Jeanniey Walden and its companion podcast, Liftoff Journeys.
Prior to joining Fluent's executive team, Walden served on the Company's Board of Advisors, helping shape its strategy around commerce media, customer experience and growth.
“The future of media requires a fine balance between bottom line results and outstanding customer experiences,” said Walden. “Fluent is one of those companies who have proven they know how to partner with brands and advertisers to deliver on this challenge. Poised to lead as shifts in commerce media continue, Fluent leverages deterministic data, social selling and post-transaction experiences in a powerful way. The time is now to capitalize on the opportunity to lead the next wave of commerce media.”
Walden's appointment comes as commerce media continues to be one of the fastest-growing segments in marketing, and as Fluent accelerates its position within it. The Company's commerce media business has become a core driver of its growth representing
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit http://www.fluentco.com/.
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
FAQ
What will Jeanniey Walden oversee in her role as Fluent's CMO?
Walden will lead Fluent's global marketing strategy, including brand and go-to-market initiatives. She will work with leadership, commercial, and product teams to expand relationships with enterprise marketers, bring Fluent's Commerce Media Solutions portfolio to market, and align brand and marketing strategy across the broader business, including the Owned and Operated and Trevant units.
What is Fluent In-Store and how does it fit into the business?
Fluent In-Store is described as an identity-resolved, post-transaction commerce media solution. It extends Fluent's capabilities across the path to purchase into physical retail environments, supporting the company's effort to expand its commerce media platform across both digital and physical commerce.
What prior connection did Jeanniey Walden have with Fluent before becoming CMO?
Before joining the executive team, Walden served on Fluent's Board of Advisors, where she helped shape strategy around commerce media, customer experience, and growth.
Which types of brands does Fluent work with in its commerce media business?
Fluent works with a growing roster of enterprise brands, including CVS, Dick's Sporting Goods, Bath & Body Works, Walmart, and Wyndham, to connect audiences in ways that deliver measurable business outcomes.