Fluent, Inc. and Rebuy Partner to Unlock Post-Purchase Advertising for Shopify Merchants

Rhea-AI Summary

Fluent Inc. (NASDAQ: FLNT) and Rebuy Engine have announced a strategic partnership to launch Rebuy Ads powered by Fluent, a new post-purchase advertising solution for Shopify merchants. The partnership combines Fluent's AI-powered advertiser marketplace with Rebuy's deep Shopify integration, serving over 12,000 active merchants who generate more than $1 billion in annual revenue.

The unique revenue-positive offering pays merchants for adoption instead of charging them, monetizing the thank-you page while providing Fluent access to new audiences through Rebuy's merchant network. This risk-free opportunity aims to drive rapid adoption within the Rebuy Engine merchant community and Shopify platform.

Positive

• Revenue-positive model that pays merchants instead of charging them
• Access to Rebuy's extensive network of 12,000+ active merchants generating $1B+ in annual revenue
• No investment required from merchants, offering a risk-free opportunity
• Integration with Shopify ecosystem provides significant scalability potential

Negative

• None.

Insights

E-commerce and Digital Advertising Strategist

Fluent's partnership with Rebuy creates a unique post-purchase ad solution that pays Shopify merchants rather than charging them, expanding Fluent's reach into a valuable e-commerce ecosystem.

Fluent's new partnership with Rebuy Engine represents a strategic expansion of its commerce media capabilities into the lucrative Shopify ecosystem. The newly announced "Rebuy Ads powered by Fluent" product creates a unique value proposition by monetizing post-purchase thank-you pages for Shopify merchants. What makes this offering particularly compelling is its reverse economic model - instead of charging merchants, it actually pays them for adoption, creating a truly risk-free revenue opportunity.

This partnership provides Fluent access to Rebuy's network of 12,000+ active Shopify merchants who collectively generate over $1 billion in revenue annually through Rebuy's personalization platform. The post-purchase advertising space represents premium digital real estate since it targets consumers immediately after demonstrating purchasing intent, which typically drives stronger performance for advertisers.

The collaboration leverages complementary strengths: Fluent contributes its AI-powered advertiser marketplace and demand generation expertise, while Rebuy brings deep Shopify integration and established merchant relationships. This combination creates an integrated solution that should drive rapid merchant adoption due to its no-cost, revenue-positive approach.

For Fluent, this partnership represents significant expansion into the thriving Shopify ecosystem with a differentiated offering. While financial terms weren't disclosed, this strategic move allows Fluent to tap into new merchant relationships and advertising inventory, potentially creating valuable new revenue streams. The innovative approach of paying merchants rather than charging them could become a compelling competitive advantage in the crowded e-commerce advertising landscape.

NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, and Rebuy Engine, a leading ecommerce personalization platform for Shopify brands, have announced a strategic partnership to launch Rebuy Ads powered by Fluent, a new product offering designed to help merchants further engage their customers while unlocking additional revenue at no cost.

Unparalleled Scale and Insights

Rebuy Engine is uniquely positioned to drive impact at scale, generating over $1 billion in new revenue for its 12,000+ active merchants each year. The partnership leverages Fluent’s AI-powered advertiser marketplace and extensive expertise in demand generation, and pairs that with Rebuy Engine’s deep integration with the Shopify ecosystem and growing partner network.

Rebuy Ads powered by Fluent is revenue-positive for merchants—no investment in new tools or services required. It’s a unique offering that pays merchants for adoption rather than charging them, ensuring a high-value, risk-free opportunity while also providing Fluent access to new audiences via Rebuy Engine’s extensive merchant network. This innovative approach is expected to drive rapid adoption and engagement within the Rebuy Engine merchant community and Shopify platform.

“We’re excited to launch a solution that gives our merchants new revenue opportunities,” said Rebuy Co-Founder, James Van Erck. “With this new offering, merchants can monetize the thank-you page and get paid through Rebuy Ads powered by Fluent. Fluent’s competitive positioning in commerce media and commitment to partner success make them an ideal partner for this new endeavor. We believe this partnership strengthens our focus on helping brands deliver personalized experiences, convert more traffic, and grow faster.”

Tim Lukens, President of Commerce Media at Fluent, stated, “Our proficiency in performance marketing drives measurable growth for our partners. We are thrilled to collaborate with Rebuy to bring an integrated and unique solution to the Shopify ecosystem—leveraging our expertise in customer acquisition and engagement to create a seamless, high-value opportunity for merchants. Rebuy’s expansive partner network and merchant-first approach align seamlessly with Fluent’s mission to deliver high-impact commerce media solutions at scale.”

Looking Ahead

The Fluent and Rebuy partnership marks a significant step in expanding monetization opportunities for merchants while reinforcing the companies’ mutual commitment to design-led innovation and growth. With the combined expertise of both companies, Rebuy Ads powered by Fluent is set to redefine how Shopify merchants engage with performance-driven advertising. For more information on Rebuy Ads powered by Fluent and partnership opportunities, visit https://www.rebuyengine.com/product/ads.

About Rebuy
Rebuy empowers Shopify stores of all sizes to deliver personalized shopping experiences designed to increase conversions, boost order values, and retain more customers using intelligent upsells, cross-sells, and post-purchase follow-ups. More than 12,000 of the fastest-growing brands on Shopify use Rebuy, including Olipop, Aviator Nation, Momofuku, Tecovas, and DIME Beauty.

About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.

Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.

Contact Information
Walter Frank
IMS Investor Relations
fluent@imsinvestorrelations.com

FAQ

What is Rebuy Ads powered by Fluent and how does it benefit Shopify merchants?

Rebuy Ads powered by Fluent is a post-purchase advertising solution that allows Shopify merchants to monetize their thank-you pages while earning revenue, with no upfront investment required.

How many merchants does Rebuy Engine serve and what is their revenue generation?

Rebuy Engine serves over 12,000 active merchants and generates more than $1 billion in new revenue annually.

What makes FLNT's partnership with Rebuy unique in the e-commerce space?

The partnership is unique because it offers a revenue-positive model where merchants get paid for adoption instead of being charged, while providing Fluent access to Rebuy's extensive Shopify merchant network.

How does the Fluent and Rebuy Engine partnership work for Shopify merchants?

The partnership combines Fluent's AI-powered advertiser marketplace and demand generation expertise with Rebuy's Shopify integration to help merchants monetize their thank-you pages and engage customers post-purchase.