Fluent, Inc. Announces $5.0 Million Private Offering
Rhea-AI Summary
Fluent Inc (NASDAQ: FLNT) announced a $5.0 million private offering through unregistered pre-funded warrants for 2,332,104 shares of common stock at $2.174 per share. The warrants, subject to stockholder approval at the next annual meeting, will have an exercise price of $0.0005 per share. The private placement closed on March 20, 2025.
The company plans to use the proceeds for general corporate purposes. CEO Don Patrick highlighted the company's strategic shift to Commerce Media Solutions, noting triple-digit year-over-year growth since its early 2023 launch. The offering was conducted under Section 4(a)(2) of the Securities Act of 1933.
Positive
- Commerce Media Solutions business showing triple-digit year-over-year growth
- Secured $5 million in additional funding
- Continued support from insider shareholders
Negative
- Potential dilution for existing shareholders upon warrant exercise
- Offering requires stockholder approval
- Small offering size may indicate funding options
News Market Reaction
On the day this news was published, FLNT gained 3.92%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
NEW YORK, March 24, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a commerce media solutions company, today announced that it will issue unregistered pre-funded warrants to purchase up to 2,332,104 shares of its common stock at a purchase price of
The aggregate net gross proceeds to Fluent from the offering were approximately
“We’re thrilled to have the continued support of our insider shareholders as we drive forward with our strategic shift to Commerce Media Solutions—our fastest-growing business, scaling at triple digit year-over-year growth since its launch in early 2023,” commented Don Patrick, Fluent’s Chief Executive Officer. “This financing, along with our lender’s ongoing support, reinforces our financial strength and fuels our momentum as we capture market share in this rapidly expanding sector.”
The pre-funded warrants described above are being issued in a private placement under Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”), and, along with the shares of common stock underlying such pre-funded warrants, have not been registered under the Securities Act, or applicable state securities laws. Accordingly, the pre-funded warrants and underlying shares of common stock may not be offered or sold in the United States except pursuant to an effective registration statement or an applicable exemption from the registration requirements of the Securities Act and such applicable state securities laws.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit http://www.fluentco.com/.
Contact Information:
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
FAQ
What are the terms of Fluent's (FLNT) March 2025 private offering?
How will Fluent (FLNT) use the $5 million raised from the March 2025 warrant offering?
What is the growth rate of Fluent's (FLNT) Commerce Media Solutions business?
When will FLNT shareholders vote on the March 2025 warrant offering?
