Fluent Inc. Announces Three Years of Growth and Strategic Progress for Commerce Media Solutions
Rhea-AI Summary
Fluent (NASDAQ:FLNT) reported three years of rapid growth in its Commerce Media Solutions business since 1Q2023, driven by network expansion and a relevance-first monetization approach. Commerce Media Solutions reached 40% of consolidated revenue in 3Q2025 (from 16% prior year) and operated at an annual revenue run rate of >$85 million as of Sept 30, 2025.
The company emphasizes predictive, relevance-driven monetization, creative intelligence, and rewards-based engagement to scale partnerships with retailers and advertisers while prioritizing customer experience.
Positive
- Triple-digit CAGR in commerce media revenue since 1Q2023
- Commerce media now 40% of consolidated revenue in 3Q2025 (from 16% prior year)
- Annual revenue run rate of >$85 million as of Sept 30, 2025
- Retail partner expansion with Authentic Brands Group, Belk, Barnes & Noble College, Michael’s, Dick’s
- Predictive relevance capabilities to optimize monetization across the customer journey
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
FLNT is down 0.9% while sector peers show mixed moves: some up (e.g., SWAG, ACCS, WIMI intraday) and some down (e.g., DRCT), and the momentum scanner flags only 1 peer moving in the same direction, indicating a stock-specific setup rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 06 | Asset divestiture | Positive | +5.2% | Sale of non-core Call Solutions unit to focus on Commerce Media Solutions. |
| Jan 21 | Workplace award | Positive | +5.3% | Named to 2026 Ad Age Best Places to Work for third straight year. |
| Dec 02 | New credit facility | Positive | +6.3% | Secured $30M asset-backed facility with expanded borrowing and no covenants. |
| Nov 13 | Quarterly earnings | Positive | +3.6% | Q3 2025 results with strong Commerce Media growth and >$85M run rate. |
| Nov 04 | Earnings call notice | Neutral | -4.3% | Announcement of timing and access details for Q3 2025 earnings call. |
Recent company news, including strategic shifts, financing, and recognition, has generally coincided with positive one-day price reactions, with only a conference-call scheduling release seeing a negative move.
Over the last few months, Fluent has emphasized a pivot toward Commerce Media Solutions, highlighted by the Feb 6, 2026 divestiture of Winopoly and prior disclosures that this segment reached a run rate above $85M and 40% of revenue. Financing steps such as the $30M credit facility and earlier S-3 registration addressed liquidity and going-concern risks. The current announcement extends that narrative by underscoring multi-year growth and strategic progress in the same business line.
Regulatory & Risk Context
An effective S-3 shelf filed on Sep 15, 2025 registers 11,742,854 existing-investor shares for resale tied to an August 2025 private placement and related warrants. Fluent receives no proceeds from stockholder resales but may receive cash if warrants are exercised, earmarked for working capital and general corporate purposes. The filing also reiterates going-concern and capital-need risks.
Market Pulse Summary
This announcement underscores the central role of Commerce Media Solutions, highlighting triple-digit growth since launch and expansion to 40% of consolidated revenue with an annual run rate above $85M. It extends a theme seen in recent divestiture and earnings updates that emphasize pivoting toward this higher-growth segment. Investors should contextualize this progress against earlier filings that cited going-concern risk, capital needs, and registered resale shares under the S-3.
Key Terms
commerce media technical
first-party data technical
annual revenue run rate financial
AI-generated analysis. Not financial advice.
Commerce Media Solutions has delivered triple-digit compound annual revenue growth since 1Q23, expanding into travel, ticketing, and complementary verticals.
NEW YORK, Feb. 24, 2026 (GLOBE NEWSWIRE) -- Fluent, a leading commerce media solutions provider, today announced three years of sustained growth for its Commerce Media Solutions business driven by the continued expansion of its commerce network and a relevance-first approach to monetization. During this period, Fluent has partnered with leading retailers and advertisers to transform high-intent consumer engagement into measurable revenue and performance outcomes.
Fluent partners with a growing network of retail partners including Authentic Brands Group, Belk, Barnes & Noble College, Michael’s and Dick’s Sporting Goods, among others — enabling incremental revenue through relevant, performance-driven offers. Advertisers partner with Fluent to bid transparently for access to engaged consumers, while retailers maintain control over how monetization is integrated into their customer experience.
“Three years ago, we made the decision to switch to Fluent and haven’t looked back,” said Geoff Lester, Chief Commercial Officer at Vivid Seats. “Not only have they delivered superior performance, but their approach also allows us to monetize intelligently, delivering offers that add value for customers while preserving the integrity of the purchase experience. Fluent operates as a true partner, providing a high level of service, responsiveness, and strategic collaboration that consistently supports our evolving business needs.”
Commerce Media Solutions was launched in the first quarter of 2023 to address the significant emerging market opportunity in commerce media, which uses first-party data to connect brands with high-value consumers at every stage of the shopping journey. Since its launch, Commerce Media Solutions has delivered triple-digit compound annual revenue growth. In the third quarter of 2025 it had grown to
Growth Informed by Experimentation at Scale
Rather than applying uniform monetization across its network, Fluent has used creative and campaign experimentation to determine where monetization creates durable value and where restraint delivers better outcomes. This approach has informed tailored strategies by retailer, channel, and format, supporting sustainable growth over time.
“Over the past three years, we’ve focused on building a commerce network that is scalable thanks to its relevance, transparency, and results,” said Tim Lukens, President, Commerce Media at Fluent. “Our growth reflects the trust retailers and advertisers place in Fluent to deliver performance without compromising the customer experience.”
Relevance-First Monetization Across the Customer Journey
Building on these insights, Fluent has introduced predictive capabilities that determine when and where monetization creates value across the retail customer journey — from pre-cart through post-confirmation — prioritizing impression quality over volume.
This relevance-first approach enables retailers to expand monetization beyond a single touchpoint while protecting brand equity and maintaining customer trust.
As commerce media continues to mature, Fluent plans to further invest in relevance-driven monetization, creative intelligence, and rewards-based engagement to support continued growth across its retail commerce network.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
FAQ
What growth did Fluent (FLNT) report for Commerce Media Solutions through 3Q2025?
What is the Commerce Media Solutions annual run rate for Fluent (FLNT) as of Sept 30, 2025?
Which retailers partner with Fluent (FLNT) for its Commerce Media Solutions network?
How does Fluent (FLNT) monetize retail customer journeys with Commerce Media Solutions?
What strategic investments will Fluent (FLNT) make to grow Commerce Media Solutions?
How materially did Commerce Media Solutions change Fluent's revenue mix in 2025?
