Ski-Doo Racers Conquer World's Toughest Race the 2026 Iron Dog

Rhea-AI Summary

Ski-Doo (TSX: DOO / NASDAQ: DOO) celebrated a dominant performance at the 2026 Iron Dog with a 1–2 finish, marking the brand's sixth win in seven years. Tyler Aklestad and Nick Olstad won, with Zack Weisz and Thomas Davis second. Ski-Doo also highlighted Snocross victories and announced the 2027 MXZ X-RS 600RR E-TEC featuring a new Rotax 600RR E-TEC engine; dealers are encouraged to take orders before March 31.

The release emphasizes racer success using production MXZ X-RS 600R E-TEC models and continued strong results in ISOC Pro snocross events, including Crayden Dillon's nine-second win and Jordan Lebel's sixth podium of the season.

News Market Reaction – DOO

+1.07%

1 alert

+1.07% News Effect

On the day this news was published, DOO gained 1.07%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Iron Dog wins: 6 wins in 7 years Race sweep: 1–2 finish Order deadline: March 31 +3 more

6 metrics

Iron Dog wins 6 wins in 7 years Ski-Doo performance at Iron Dog race

Race sweep 1–2 finish Ski-Doo teams took first and second place at 2026 Iron Dog

Order deadline March 31 Cutoff to order 2027 MXZ X‑RS 600RR E‑TEC race sleds

Snocross winning margin 9-second victory Crayden Dillon’s dominant win in Salamanca, New York

Lebel podiums 6 podiums Jordan Lebel’s season podium count after Salamanca event

Pro finals sweep 2 Pro finals Jordan Lebel swept both Pro finals in Valcourt

Market Reality Check

Price: $78.52 Vol: Volume 418,411 is 2.7x th...

high vol

$78.52 Last Close

Volume Volume 418,411 is 2.7x the 20-day average of 154,832, showing elevated trading activity pre-news. high

Technical Shares at 77.69 are trading above the 200-day MA of 51.18, indicating a longer-term uptrend despite today’s pullback.

Peers on Argus

No peers with momentum data were flagged, so the -4.84% move appears stock-speci...

No peers with momentum data were flagged, so the -4.84% move appears stock-specific rather than part of a sector rotation.

Historical Context

5 past events · Latest: Feb 18 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 18	Adventure platform launch	Positive	-0.0%	Launch of BRP Experiences platform with global curated adventures network.
Feb 17	Product lineup reveal	Positive	+1.6%	Unveiling 2027 Lynx snowmobile lineup and new Rotax 600RR E‑TEC engine.
Feb 17	Ski-Doo lineup update	Positive	+1.6%	2027 Ski‑Doo lineup with new engine, lighter models, and tech features.
Feb 02	Brand identity refresh	Positive	+3.2%	Refreshed BRP brand identity and “Get moving” tagline across portfolio.
Jan 30	Design awards recognition	Positive	-3.5%	Announcement of 20 international design awards earned in 2025.

Pattern Detected

Positive brand and product news has often aligned with gains, but there are notable instances where upbeat announcements coincided with negative reactions.

Recent Company History

Over recent months, BRP has highlighted brand-building and product innovation, including design awards, a refreshed “Get moving” identity, and new Lynx and Ski-Doo 2027 snowmobile lineups. These were generally received with modest positive price moves, though some positive news, such as design awards and today’s racing success, coincided with declines. This announcement adds to a narrative of performance, racing dominance, and product strength for Ski‑Doo within BRP’s broader powersports ecosystem.

Market Pulse Summary

This announcement underscores Ski-Doo’s competitive edge, with a 1–2 finish at the 2026 Iron Dog and...

Analysis

This announcement underscores Ski-Doo’s competitive edge, with a 1–2 finish at the 2026 Iron Dog and continued Snocross dominance, reinforcing BRP’s performance image. Combined with recent product-line updates and branding initiatives, it adds to a narrative of innovation and race-proven technology. Investors may watch how such sporting success translates into sled orders ahead of the March 31 deadline and contributes to longer-term brand momentum within BRP’s broader portfolio.

AI-generated analysis. Not financial advice.

Ski-Doo racers finish 1-2 for sixth win in seven years, Snocross success continues in New York

VALCOURT, QC, Feb. 24, 2026 /PRNewswire/ - Ski-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO) is ecstatic to celebrate a commanding performance at the 2026 Iron Dog, the world's longest and toughest snowmobile race. In an inspiring display of endurance and precision, Tyler Aklestad and Nick Olstad powered their Ski-Doo machines to victory, earning the title of 2026 Iron Dog Champions.

Right behind them, Team #5—Zack Weisz and Thomas Davis—secured a remarkable second-place finish, completing a powerful 1–2 sweep for Ski-Doo.

"Can't thank all you guys enough, those sleds ran amazing," stated Aklestad as he passed along thanks to the Ski-Doo team. "It just feels so amazing to have another win. It truly was a complete test of equipment and environment this year."

BRP also extends its heartfelt congratulations to every Ski-Doo racer who took on this year's grueling course. The Iron Dog demands unmatched grit, preparation, and resilience, and each competitor who lined up on a Ski-Doo sled showcased the spirit and determination that define the BRP racing family.

Together, these athletes demonstrated what's possible when world-class riders meet world-class machines. These racers use the MXZ X-RS 600R E-TEC – the same exact snowmobile anyone can ride, not a limited edition or specialty race snowmobile some competitors use.

The Ski-Doo team can't wait for next year's race already as the 2027 MXZ X-RS 600RR E-TEC will feature the new Rotax 600RR E-TEC engine with more horsepower and even better performance. Racers will want to visit their Ski-Doo dealer before March 31^st to place an order for next year's snowmobile.

Ski-Doo Racers Continue to Roll in Snocross

Ski-Doo racers continued to shine in Salamanca, New York with Crayden Dillon delivering a standout weekend. After a strong runner-up finish on Friday, the rookie came back with fire on Saturday — grabbing the lead early and never looking back as he powered his Ski-Doo to a dominant nine-second victory.

Jordan Lebel, the current points leader, added another impressive performance to his season résumé. Despite starting deep in the pack, he charged forward with trademark intensity, climbing from eighth to third within four laps and securing his sixth podium of the year.

Ski-Doo racers are on a tear, stacking wins and podiums across back-to-back weekends. Jordan Lebel set the tone last week in Valcourt with a flawless performance, sweeping both Pro finals and reinforcing his status as one of the sport's dominant forces, while Dillon and Theo Poirer completed a podium sweep on Saturday.

With Dillon's commanding win this weekend and Lebel's relentless drive to the podium, Ski-Doo racers once again proved they're setting the pace in the ISOC Pro class.

Follow Ski-Doo Racing on social media and to learn more about all Ski-Doo models visit www.ski-doo.com

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.

www.brp.com
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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ski-doo-racers-conquer-worlds-toughest-race-the-2026-iron-dog-302695893.html

SOURCE BRP Inc.

FAQ

Who won the 2026 Iron Dog and what was Ski-Doo's result (DOO)?

Tyler Aklestad and Nick Olstad won, giving Ski-Doo a 1–2 sweep at the 2026 Iron Dog. According to Ski-Doo, Team #5 (Zack Weisz and Thomas Davis) finished second, marking the brand's sixth Iron Dog victory in seven years.

What new Ski-Doo model and engine did Ski-Doo announce for 2027 (DOO)?

Ski-Doo announced the 2027 MXZ X-RS 600RR E-TEC featuring the new Rotax 600RR E-TEC engine. According to Ski-Doo, the engine offers more horsepower and improved performance for next year's racers and customers.

Is the Iron Dog win by Ski-Doo achieved on production snowmobiles (DOO)?

Yes. Ski-Doo says racers used the production MXZ X-RS 600R E-TEC, not a limited-edition race-only sled. According to Ski-Doo, the winning machines are the same models available to consumers.

What Snocross results did Ski-Doo report in Salamanca, New York (DOO)?

Ski-Doo reported Crayden Dillon won by nine seconds and Jordan Lebel earned his sixth podium of the season. According to Ski-Doo, Dillon dominated Saturday and Lebel climbed from eighth to third within four laps.

What ordering deadline did Ski-Doo give for the 2027 MXZ X-RS 600RR E-TEC (DOO)?

Ski-Doo asked customers to visit dealers and place orders before March 31. According to Ski-Doo, ordering by that date is encouraged for customers who want the 2027 MXZ X-RS 600RR E-TEC with the new Rotax 600RR E-TEC engine.