Introducing BRP Experiences: A New Gateway to Unforgettable Outdoor Adventures
Rhea-AI Summary
BRP (TSX: DOO) launched BRP Experiences on Feb 18, 2026, a refreshed online platform that curates powersports adventures tied to BRP brands.
The service features a global network of 225+ destinations across 14 countries and cites more than 2 million rides since 2021, offering guided adventures and rentals for all skill levels.
Positive
- 225+ destinations in the BRP Experiences network
- Presence in 14 countries, supporting global reach
- 2 million+ rides since 2021, demonstrating prior program scale
- Exclusive brand integration with Ski-Doo, Lynx, Sea-Doo, and Can-Am
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
No peer stocks or sector momentum data are provided, so the 1.62% move appears stock-specific rather than part of a broader sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | Brand refresh & platform | Positive | +3.2% | Refreshed brand identity and renaming Uncharted Society to BRP Experiences. |
| Jan 30 | Design awards | Positive | -3.5% | Announcement of 20 international design awards across BRP product lines. |
| Jan 29 | Auditor change plan | Neutral | -0.5% | Planned transition from Deloitte to PwC as external auditor for FY2027. |
| Jan 21 | Racing performance | Positive | +4.9% | Can-Am factory team’s strong Dakar Rally results, including 2nd overall and stage wins. |
| Dec 23 | Secondary offering | Neutral | -0.3% | Closing of secondary offering by a principal shareholder; company received no proceeds. |
Brand- and product-related news has previously yielded mixed reactions, with several positive brand milestones seeing both gains and pullbacks in the following session.
Over recent months, BRP has focused on brand elevation and performance milestones. On Feb 2, 2026, it refreshed its brand identity and introduced BRP Experiences, which saw a 3.18% next-day gain. Strong Dakar Rally results on Jan 21, 2026 coincided with a 4.9% move. Design awards and the auditor transition produced modest declines. Today’s formal launch of the BRP Experiences platform extends this branding and experiential strategy highlighted earlier in February.
Market Pulse Summary
This announcement highlights BRP’s push to formalize and scale its BRP Experiences platform, leveraging a network of over 225 destinations across 14 countries and more than 2 million completed rides since 2021. It builds on earlier branding efforts to reposition Uncharted Society under a unified umbrella. Investors may watch future disclosures for how rider volumes, destination growth, and cross-brand engagement from Ski‑Doo, Lynx, Sea‑Doo, and Can‑Am evolve under this model.
Key Terms
powersports technical
AI-generated analysis. Not financial advice.
BRP Experiences is rooted in a simple belief: the best journeys are measured in emotion, not distance. Through a diverse and growing network of adventure providers, the platform offers snowmobile, watercraft, and off-road experiences powered exclusively by BRP's iconic brands: Ski‑Doo, Lynx, Sea‑Doo, and Can‑Am.
"Our mission is to enable unforgettable rides that move, connect, and transform you," said Patrick Corneau, Senior Director, Partnerships & Experiences at BRP. "BRP Experiences opens the door to discovery: new places, new moments, even new sides of yourself using powersports products from our BRP brands. Whether it's your first ride on a Can-Am, Sea-Doo, Ski-Doo or Lynx or the next chapter in a lifelong passion, BRP Experiences is the gateway to see beautiful vistas from areas you didn't think were accessible, observe sea life in its habitat or view the northern lights from the top of a snow covered mountain."
BRP Experiences at a Glance
- A global network of 225+ destinations operated by trusted and certified local operators.
- An established presence across 14 countries.
- More than 2 million rides completed since 2021.
- Experiences powered by BRP's most recognized brands: Ski‑Doo, Lynx, Sea‑Doo, and Can‑Am.
- Offering trusted guided adventures and rentals for riders of every level, from first‑timers to seasoned explorers.
As the platform's offerings continue to expand, prospective riders can expect enhanced tools for planning outings, more curated destination options, and new ways to share and relive their ride stories.
About BRP Experiences
BRP Experiences connects riders, outfitters, and iconic vehicles to create unforgettable outdoor adventures around the world. With a focus on discovery and emotion, BRP Experiences empowers everyone, from beginners to experts, to explore the outdoors confidently, and with a spirit of curiosity.
Watch BRP Experiences Intro Video
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About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
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SOURCE BRP Inc.
FAQ
What is BRP Experiences and how does it relate to DOO brands?
How many destinations and countries does BRP Experiences (DOO) cover?
What scale of activity does BRP cite for BRP Experiences (DOO)?
Who can use BRP Experiences and what types of activities are offered?
Will BRP Experiences add new planning tools and destination options for DOO customers?
