Fluent, Inc. Announces Sale of Non-Core Call Solutions Subsidiary to Accelerate Strategic Shift to High Growth Commerce Media Solutions Business
Rhea-AI Summary
Fluent (NASDAQ: FLNT) completed the sale of Winopoly LLC, its Call Solutions subsidiary, to InsureCo, LLC on February 6, 2026 to accelerate a strategic shift toward its Commerce Media Solutions business.
Commerce Media Solutions has achieved triple‑digit compound annual revenue growth since Q1 2023, grew 98% year‑over‑year through the first three quarters of 2025, represented 40% of consolidated enterprise revenue (up from 16% in Q3 2024), and surpassed an annual revenue run rate of $85 million. Management says the divestiture sharpens focus and frees resources to invest behind the higher‑growth business.
Positive
- Commerce Media Solutions triple‑digit CAGR since Q1 2023
- Business grew 98% year‑over‑year through first three quarters of 2025
- Commerce Media Solutions reached 40% of consolidated revenue (vs 16% in Q3 2024)
- Annual revenue run rate exceeded $85 million
Negative
- Revenue concentration risk as Commerce Media Solutions now represents 40% of revenue
Key Figures
Market Reality Check
Peers on Argus
FLNT fell 7.96% while peers were mixed: ABLV +3.89%, MCTR +0.65%, but ACCS -5.11%, WIMI -9%, SWAG -2.22%. With no peers in the momentum scanner, the move appears company-specific rather than a sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 21 | Workplace recognition | Positive | +5.3% | Named a 2026 Ad Age Best Place to Work for third straight year. |
| Dec 02 | New credit facility | Positive | +6.3% | $30M asset-backed credit facility with expanded borrowing availability and no covenants. |
| Nov 13 | Q3 2025 earnings | Neutral | +3.6% | Q3 results with strong commerce media growth, $85M run rate and 40% revenue mix. |
| Nov 04 | Earnings call notice | Neutral | -4.3% | Announcement of Q3 2025 results date and conference call logistics. |
| Oct 16 | Partnership update | Positive | +1.8% | Rebuy Monetize powered by Fluent scaled across Shopify with strong merchant adoption. |
Recent company news has often been followed by positive price reactions, suggesting investors respond constructively to strategic and financing updates.
Over the past few months, Fluent has highlighted workplace recognition, balance sheet actions, and the rapid build-out of its commerce media business. On Nov 13, 2025, Q3 results showed Commerce Media Solutions reaching a run rate above $85M and 40% of revenue. A new $30M credit facility on Dec 2, 2025 and a scaling Shopify partnership on Oct 16, 2025 also drew positive reactions. Today’s divestiture of the non-core Call Solutions unit fits this pivot toward higher-growth commerce media.
Regulatory & Risk Context
An effective S-3 shelf filed on Sep 15, 2025 registers 11,742,854 shares for resale from an August 2025 private placement and related warrants. Fluent does not receive proceeds from stockholder resales but may receive cash upon warrant exercise for working capital and general purposes. The filing also reiterates substantial doubt about going-concern status and highlights risks around capital needs, covenant compliance, and potential Nasdaq listing issues.
Market Pulse Summary
This announcement advances Fluent’s shift from call-based operations toward its Commerce Media Solutions business, which has grown 98% year-over-year and reached an $85M annual revenue run rate, now representing 40% of revenue. The Winopoly sale and related $3.0M promissory note align with that focus. Investors may track how this divestiture affects profitability, debt obligations highlighted in recent filings, and the pace of growth within commerce media relative to legacy operations.
AI-generated analysis. Not financial advice.
NEW YORK, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced the completed sale of Winopoly LLC, its Call Solutions subsidiary, to InsureCo, LLC. This divestiture advances Fluent’s strategy to focus resources and investments on its rapidly scaling Commerce Media Solutions business.
From its launch in the first quarter of 2023, Commerce Media Solutions has delivered triple-digit compound annual revenue growth, reflecting strong market demand and the strength of Fluent’s differentiated technology. Through the first three quarters of 2025, the business had grown
“Over the past several years, we have deliberately transformed Fluent to align with where the market is headed,” said Don Patrick, Chief Executive Officer of Fluent. “The sale of our non-core Call Solutions business further sharpens our focus on Commerce Media Solutions and strengthens our ability to invest behind a business that is delivering sustained growth, scalability, and long-term value for our stakeholders.”
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit https://www.fluentco.com.
Forward-Looking Statements
This press release contains “forward-looking statements,” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “plans,” “projects,” “will,” “may,” “anticipate,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
FAQ
What did Fluent (FLNT) announce on February 6, 2026 regarding Winopoly?
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