Fluent, Inc. Unveils Enhanced Identity Graph to Power Smarter Personalization and Campaign Performance
Fluent Inc (NASDAQ: FLNT) has announced an enhanced version of its Fluent Identity Graph, strengthening its commerce media solutions through a strategic partnership with Experian. The upgrade combines Fluent's 200M+ first-party profiles with Experian's online and offline identity data to improve targeting accuracy and ad relevance.
The enhanced system leverages 14 years of customer acquisition experience and uses advanced AI algorithms to optimize post-purchase offers based on behavior, purchase intent, and conversion signals. The partnership aims to provide a more comprehensive, privacy-safe view of consumer digital identities across channels and devices, leading to improved return on ad spend for media partners and advertisers.
This development represents part of Fluent's broader investment in AI-powered innovation, focusing on enhancing monetization across the customer journey and driving long-term growth in the commerce media category.
Fluent Inc (NASDAQ: FLNT) ha annunciato una versione migliorata del suo Fluent Identity Graph, potenziando le sue soluzioni di commerce media grazie a una partnership strategica con Experian. L'aggiornamento combina oltre 200 milioni di profili proprietari di Fluent con i dati di identità online e offline di Experian per migliorare la precisione del targeting e la pertinenza degli annunci.
Il sistema potenziato sfrutta 14 anni di esperienza nell'acquisizione clienti e utilizza algoritmi avanzati di intelligenza artificiale per ottimizzare le offerte post-acquisto basandosi su comportamento, intenzione di acquisto e segnali di conversione. La partnership mira a offrire una visione più completa e rispettosa della privacy delle identità digitali dei consumatori su canali e dispositivi diversi, aumentando il ritorno sull'investimento pubblicitario per partner media e inserzionisti.
Questo sviluppo fa parte dell'investimento più ampio di Fluent nell'innovazione guidata dall'IA, con l'obiettivo di migliorare la monetizzazione lungo tutto il percorso del cliente e favorire una crescita sostenibile nella categoria del commerce media.
Fluent Inc (NASDAQ: FLNT) ha anunciado una versión mejorada de su Fluent Identity Graph, fortaleciendo sus soluciones de comercio mediático mediante una alianza estratégica con Experian. La actualización combina más de 200 millones de perfiles propios de Fluent con los datos de identidad online y offline de Experian para mejorar la precisión en la segmentación y la relevancia de los anuncios.
El sistema mejorado aprovecha 14 años de experiencia en adquisición de clientes y utiliza algoritmos avanzados de inteligencia artificial para optimizar las ofertas post-compra basándose en el comportamiento, la intención de compra y las señales de conversión. La alianza busca ofrecer una visión más completa y segura para la privacidad de las identidades digitales de los consumidores a través de canales y dispositivos, logrando un mejor retorno de inversión publicitaria para socios mediáticos y anunciantes.
Este desarrollo forma parte de la inversión más amplia de Fluent en innovación impulsada por IA, enfocada en mejorar la monetización a lo largo del recorrido del cliente y fomentar un crecimiento sostenido en la categoría de comercio mediático.
Fluent Inc (NASDAQ: FLNT)는 Fluent Identity Graph의 향상된 버전을 발표하며, Experian과의 전략적 파트너십을 통해 커머스 미디어 솔루션을 강화했습니다. 이번 업그레이드는 Fluent의 2억 개 이상의 1차 데이터 프로필과 Experian의 온라인 및 오프라인 신원 데이터를 결합하여 타겟팅 정확도와 광고 적합성을 향상시킵니다.
향상된 시스템은 14년간의 고객 확보 경험을 바탕으로 행동, 구매 의도, 전환 신호를 기반으로 한 구매 후 제안을 최적화하기 위해 고급 AI 알고리즘을 사용합니다. 이 파트너십은 채널과 기기에 걸쳐 소비자의 디지털 신원을 보다 포괄적이고 개인정보 보호에 안전한 방식으로 제공하여 미디어 파트너와 광고주에게 광고 투자 수익률 향상을 목표로 합니다.
이번 개발은 Fluent가 고객 여정 전반에 걸친 수익 창출을 강화하고 커머스 미디어 분야에서 장기적인 성장을 도모하기 위해 추진하는 AI 기반 혁신 투자 전략의 일환입니다.
Fluent Inc (NASDAQ : FLNT) a annoncé une version améliorée de son Fluent Identity Graph, renforçant ses solutions de commerce média grâce à un partenariat stratégique avec Experian. Cette mise à jour combine plus de 200 millions de profils propriétaires de Fluent avec les données d'identité en ligne et hors ligne d'Experian pour améliorer la précision du ciblage et la pertinence des publicités.
Le système amélioré s'appuie sur 14 ans d'expérience en acquisition client et utilise des algorithmes avancés d'intelligence artificielle pour optimiser les offres post-achat en fonction du comportement, de l'intention d'achat et des signaux de conversion. Ce partenariat vise à offrir une vue plus complète et respectueuse de la vie privée des identités numériques des consommateurs à travers les canaux et les appareils, conduisant à un meilleur retour sur investissement publicitaire pour les partenaires médias et les annonceurs.
Ce développement fait partie de l'investissement plus large de Fluent dans l'innovation pilotée par l'IA, axée sur l'amélioration de la monétisation tout au long du parcours client et la stimulation d'une croissance durable dans la catégorie du commerce média.
Fluent Inc (NASDAQ: FLNT) hat eine verbesserte Version seines Fluent Identity Graph angekündigt und stärkt damit seine Commerce-Media-Lösungen durch eine strategische Partnerschaft mit Experian. Das Upgrade kombiniert Fluents über 200 Millionen First-Party-Profile mit Experians Online- und Offline-Identitätsdaten, um die Zielgenauigkeit und Anzeigenrelevanz zu verbessern.
Das verbesserte System nutzt 14 Jahre Erfahrung in der Kundengewinnung und setzt fortschrittliche KI-Algorithmen ein, um Angebote nach dem Kauf basierend auf Verhalten, Kaufabsicht und Conversion-Signalen zu optimieren. Die Partnerschaft zielt darauf ab, eine umfassendere und datenschutzkonforme Sicht auf digitale Verbraucheridentitäten über Kanäle und Geräte hinweg zu bieten, was zu einer verbesserten Werbe-Rendite für Medienpartner und Werbetreibende führt.
Diese Entwicklung ist Teil von Fluents größerer Investition in KI-gestützte Innovationen, die darauf abzielt, die Monetarisierung entlang der gesamten Customer Journey zu verbessern und langfristiges Wachstum im Commerce-Media-Bereich zu fördern.
- Strategic partnership with Experian enhances targeting capabilities
- Integration of 200M+ first-party profiles with Experian's data
- AI-powered system optimizes ad delivery and return on ad spend
- Enhanced ability to deliver personalized post-purchase offers
- None.
Insights
Fluent's enhanced Identity Graph with Experian integration represents a significant technical advancement in their commerce media offering. In the post-cookie landscape, proprietary identity solutions have become critical competitive differentiators, and this partnership substantially strengthens Fluent's position.
The technical integration of Experian's identity data with Fluent's 200M+ first-party profiles creates a more comprehensive view of consumer behavior across channels and devices. This solves a fundamental challenge in digital advertising: accurately identifying and reaching high-intent audiences without traditional tracking mechanisms.
Most valuable is the application of AI to rank and serve post-transaction offers based on behavioral signals. This creates a virtuous data cycle - each transaction enhances the system's ability to deliver relevant offers, improving conversion rates and generating more data for further optimization. The focus on post-purchase monetization is particularly shrewd as it taps into a moment when consumer purchase intent remains high.
For context, identity resolution technology improvements typically deliver 15-30% performance lifts in targeted advertising campaigns. While not explicitly stated, Fluent's mention of "driving a measurable lift in revenue per transaction" suggests similar or better outcomes, which would directly impact their bottom line and partner relationships.
The strategic significance of this enhancement extends beyond the technology itself. Fluent is positioning itself at the intersection of two high-value trends: commerce media and first-party data monetization.
The partnership with Experian adds substantial credibility and capability. Experian brings extensive offline identity data that, when combined with Fluent's first-party digital profiles, creates a more holistic view of consumers that few competitors can match. This addresses the fundamental challenge of identity fragmentation across the digital landscape.
What's particularly valuable is how this positions Fluent in the broader advertising ecosystem. As third-party cookies deprecate and privacy regulations tighten, companies with robust first-party data assets hold tremendous advantage. Fluent's 14-year history of first-party data collection, now enhanced with Experian's identity resolution capabilities, represents a moat that will be increasingly difficult for competitors to cross.
The focus on post-transaction offer optimization is strategically sound as it targets the highest-intent moments in the consumer journey. This enables Fluent to deliver value to multiple stakeholders simultaneously: consumers receive more relevant offers, media partners see higher yield, and advertisers achieve better performance - all driving Fluent's revenue potential while strengthening their market position in the evolving commerce media category.
Strategic partnership with Experian drives sharper audience targeting and greater revenue impact across commerce media solutions
NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions.
Fluent’s identity graph is a key differentiator for the Company in a competitive market environment. Supported by 14 years of experience at the forefront of customer acquisition, Fluent’s identity graph leverages an extensive first-party database of customer insights and behaviors. Combined with industry-leading technology and AI solutions, it ensures optimal ad delivery and enhanced return on ad spend for media partners and advertisers alike.
As part of the release, Fluent has partnered with Experian, a global leader in data and technology, to augment its proprietary first- and second-party identity graph and gain deeper insights into U.S. consumers. By securely integrating Experian’s online and offline identity data with Fluent’s 200M+ first-party profiles, the partnership provides a more complete, privacy-safe view of consumers’ digital identities across channels and devices—enhancing targeting accuracy, improving ad relevance, and driving a measurable lift in revenue per transaction.
"Fluent’s proprietary first- and second-party data foundation is our key market advantage,” said Brian Silveri, Senior Product Manager at Fluent. "By integrating Experian’s identity data, we’re further enhancing our ability to deliver and optimize smarter, more personalized post-purchase offers. Through advanced algorithms and continuous machine learning, we're maximizing relevance for consumers and driving best-in-class performance for our partners and advertisers.”
Fueling a full-funnel performance strategy, Fluent’s AI ranks and serves the most relevant post-transaction offers based on behavior, purchase intent, and conversion signals. From niche targeting to deeper audience insights, the result is better personalization for consumers, higher yield for partners, and scalable customer growth for brands.
“The Fluent Identity Graph builds on over 14 years of experience fostering strong consumer relationships and advertiser outcomes across Fluent’s performance marketplace,” said Adrian Stack, Chief Product Officer at Fluent. With Experian’s identity resolution expertise, we’re excited to strengthen our ability to help partners and advertisers better understand, reach, and convert high-intent audiences through our commerce media solutions.”
As the commerce media category evolves, this release is part of Fluent’s broader investment in AI-powered innovation—designed to unlock greater value for partners, enhance monetization across the customer journey, and drive long-term growth.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
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