Dave's Killer Bread brings back 'Pumpkin Spice Madness' Bagels

Rhea-AI Summary

Dave's Killer Bread (FLO) is reintroducing its fan-favorite seasonal Pumpkin Spice Madness Bagels nationwide for the first time in seven years. The limited-time product will be available at participating retailers through November, while supplies last, with prices starting at $6.49 for a five-pack.

The organic, non-GMO whole grain bagels feature brown sugar, cinnamon and nutmeg, and provide 10g of protein and 4g of fiber. According to Dave's Killer Bread, consumer research shows taste is prioritized over nutrition for bagels, yet this product aims to deliver both. The company also recently launched 100-calorie Mini Bagels in Plain Awesome and Epic Everything flavors.

Market Context

The CFO's 5,000-share open-market purchase at $7.5084 supplied an insider-activity reference alongsi...

Analysis

The CFO's 5,000-share open-market purchase at $7.5084 supplied an insider-activity reference alongside the product relaunch. That context supported monitoring execution and demand, while moderate short positioning remained a risk factor.

Key Figures

Return interval: 7 years Protein: 10 grams Fiber: 4 grams +5 more

8 metrics

Return interval 7 years Time since Pumpkin Spice Madness Bagels were last available

Protein 10 grams Per Pumpkin Spice Madness Bagel

Fiber 4 grams Per Pumpkin Spice Madness Bagel

Flavor versus nutrition 54% vs 34% Survey respondents prioritizing flavor versus nutrition

Year-round bagel preference 63% Consumers identifying year-round as the best season to eat a bagel

Survey sample 2,000 Americans General population survey conducted online

Starting price $6.49 Pack of five Pumpkin Spice Madness Bagels

Mini bagel calories 100 calories Per mini bagel

Historical Context

5 past events · Latest: Aug 05 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 05	Earnings date notice	Neutral	+0.8%	Company scheduled second-quarter 2026 results and webcast for August 20 and 21.
Aug 04	Brand campaign launch	Positive	+1.5%	Simple Mills launched a national campaign highlighting unchanged recipes and Non-UPF verification.
May 21	First-quarter earnings	Positive	+13.3%	Quarterly sales increased, guidance was reaffirmed, and the quarterly dividend was declared.
May 21	Brand refresh launch	Positive	-3.2%	Nature's Own introduced simpler recipes, fewer ingredients, and a national advertising campaign.
May 13	Index inclusion change	Neutral	-5.4%	Flowers Foods was scheduled to move from the S&P MidCap 400 to SmallCap 600.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

FLO's recent positive brand and earnings announcements produced two positive reactions and one negative reaction, indicating mixed outcomes.

Key Terms

non-gmo

1 terms

non-gmo technical

"Made with delicious, organic, non-GMO whole grains"

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Fan-favorite bagel flavor is here — just in time for fall

MILWAUKIE, Ore., Aug. 11, 2026 /PRNewswire/ -- Dave's Killer Bread^® (DKB), the nation's No. 1 organic bread brand, is bringing back "Pumpkin Spice Madness" Bagels for the first time in seven years. The sweet, spicy seasonal bagel is now available for a limited time only on grocery store shelves nationwide. Research from DKB reveals that, when it comes to bagels, consumers prioritize taste over nutrition — but with Pumpkin Spice Madness Bagels, they don't have to compromise. Made with delicious, organic, non-GMO whole grains, these killer bagels are packed with flavorful brown sugar, cinnamon and nutmeg, with 10 grams of protein and 4 grams of fiber.

"Dave's Pumpkin Spice Madness Bagels are making a highly anticipated comeback to our bagel lineup," said Cristina Watson, senior director of brand management for Dave's Killer Bread. "BreadHeads have been clamoring for the return of this iconic, organic favorite. It's Pumpkin Spice season, but with a DKB twist: 10 grams of protein, 4 grams of fiber, and all the fall flavor you want."

One in three survey respondents rank bagels in the top breakfast foods, outranking oatmeal (29%), muffins (29%) and crepes (14%). And, while people prioritize flavor over nutrition (54% vs 34%), with DKB's Pumpkin Spice Madness Bagels, they get plenty of both. According to the research, 63% of consumers also say the best season to eat a bagel is year-round, so DKB's limited-edition seasonal bagels are the perfect way to feed the FOMO with fresh flavor profiles.

Dave's Killer Bread Pumpkin Spice Madness Bagels are available at participating retailers nationwide through November while supplies last. Prices begin at $6.49 for a pack of five Pumpkin Spice Madness Bagels.

Dave's Killer Bread also recently rolled out Mini Bagels in two killer flavors — Plain Awesome^® and Epic Everything^®. At 100 calories per mini bagel, they're a small-but-mighty option for consumers.

Survey methodology: Dave's Killer Bread surveyed 2,000 general population Americans; the survey was administered and conducted online between March 26 and March 30, 2026.

About Dave's Killer Bread
Rocking the grocery store with delicious organic, non-GMO and whole grain products comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, it is the nation's No. 1 organic bread brand with widespread distribution across the U.S. The flagship organic bread brand for Flowers Foods (NYSE: FLO), Dave's Killer Bread pioneered the organic seeded bread category and offers 37 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.

Media Contact:
Jacob Teetzmann, APR
jteetzmann@tombras.com
423.494.3673

View original content to download multimedia:https://www.prnewswire.com/news-releases/daves-killer-bread-brings-back-pumpkin-spice-madness-bagels-302847625.html

SOURCE Dave's Killer Bread

FAQ

When will Dave's Killer Bread Pumpkin Spice Madness Bagels be available in stores for FLO investors and customers?

Pumpkin Spice Madness Bagels are available nationwide for a limited time through November, while supplies last. According to Dave's Killer Bread, they are on shelves at participating retailers across the U.S., aligning the seasonal launch with peak fall demand for pumpkin spice flavors.

How much do Dave's Killer Bread Pumpkin Spice Madness Bagels cost and how many come in a pack for FLO consumers?

The Pumpkin Spice Madness Bagels start at $6.49 for a pack of five bagels. According to Dave's Killer Bread, pricing may vary by participating retailer, but the suggested starting price provides a reference for shoppers evaluating seasonal premium organic bagel options.

What are the nutrition highlights of Dave's Killer Bread Pumpkin Spice Madness Bagels for FLO shareholders tracking product positioning?

Each Pumpkin Spice Madness Bagel offers 10 grams of protein and 4 grams of fiber, along with organic, non-GMO whole grains. According to Dave's Killer Bread, this aims to combine fall-inspired flavor with notable nutritional benefits compared with typical sweet seasonal bakery items.

How popular are bagels compared with other breakfast foods in Dave's Killer Bread 2026 survey linked to FLO?

In the 2026 survey of 2,000 U.S. adults, one in three respondents ranked bagels among top breakfast foods. According to Dave's Killer Bread, bagels outranked oatmeal at 29%, muffins at 29%, and crepes at 14%, highlighting strong consumer interest in the category.

Do consumers prefer taste or nutrition in bagels according to Dave's Killer Bread research relevant for FLO?

Dave's Killer Bread found 54% of respondents prioritize flavor over nutrition in bagels, versus 34% prioritizing nutrition. According to the company, Pumpkin Spice Madness Bagels are positioned to offer both strong taste and enhanced nutrition through whole grains, protein, and fiber.

What other bagel products has Dave's Killer Bread launched recently that may interest FLO investors?

Dave's Killer Bread recently introduced Mini Bagels in two flavors: Plain Awesome and Epic Everything. According to the company, each mini bagel has 100 calories, targeting consumers who want smaller portions while maintaining the brand’s organic, whole grain positioning in the bagel segment.