Dave's Killer Bread launches Supreme Sourdough

Rhea-AI Summary

Dave's Killer Bread (NASDAQ:FLO) launched Supreme Sourdough on Nov 17, 2025, an organic sourdough loaf available exclusively in West Coast markets.

The loaf uses an authentic sourdough starter and a double-fermentation process, is rolled in the brand's Good Seed topping, sliced thick, and carries USDA organic and Non-GMO Project Verified certifications. Suggested retail price is $6.99, and availability is listed for participating retailers in Arizona, California, Oregon, and Washington, with prices varying by location.

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On the day this news was published, FLO declined 2.81%, reflecting a moderate negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $67M from the company's valuation, bringing the market cap to $2.33B at that time.

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Organic sourdough loaf now available exclusively in West Coast markets

MILWAUKIE, Ore., Nov. 17, 2025 /PRNewswire/ -- Dave's Killer Bread^®, the nation's No. 1 organic bread brand, is launching Supreme Sourdough just in time for National Homemade Bread Day. Consumer interest in sourdough has continued to grow, and Dave's Killer Bread is meeting that demand with its organic Supreme Sourdough loaf, made with an authentic starter and a special double-fermentation process.

"Sourdough bread is one of the most popular homemade bread varieties, but not everyone has time for that!" said Cristina Watson, senior director, brand management at Dave's Killer Bread. "Dave's new organic Supreme Sourdough lets you save time on baking bread and focus on breaking bread with your friends gathered around the table."

Made with an authentic sourdough starter, rolled in the brand's signature Good Seed topping and sliced thick, this loaf delivers on the flavor and texture of sourdough bread done the DKB way. Like all DKB products, Supreme Sourdough is certified USDA organic and Non-GMO Project Verified.

In addition to Supreme Sourdough, Dave's Killer Bread recently reintroduced its legacy Oats & Blues loaf to mark its 20th anniversary. New for 2025, Oats & Blues is also available in DKB's ever-popular Thin-Sliced line, which features the same killer taste and texture, in a smaller, thinner slice.

Dave's Killer Bread Supreme Sourdough (SRP $6.99) is available at participating retailers in Arizona, California, Oregon and Washington. Prices may vary by location.

About Dave's Killer Bread
Rocking the grocery store with delicious organic, non-GMO and whole grain products comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, it is the nation's No. 1 organic bread brand with widespread distribution across the U.S. The flagship organic bread brand for Flowers Foods (NYSE: FLO), Dave's Killer Bread pioneered the organic seeded bread category and offers 33 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.

Media Contact:
Taylor Castillejo
tcastillejo@tombras.com 
865.257.0026

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SOURCE Dave's Killer Bread

FAQ

When did Dave's Killer Bread (FLO) launch Supreme Sourdough?

Dave's Killer Bread announced Supreme Sourdough on November 17, 2025.

Where is Dave's Killer Bread Supreme Sourdough (FLO) available?

Supreme Sourdough is available at participating retailers in Arizona, California, Oregon, and Washington.

How much does Dave's Killer Bread Supreme Sourdough (FLO) cost?

The suggested retail price is $6.99, though local prices may vary.

What certifications does Supreme Sourdough from Dave's Killer Bread (FLO) have?

Supreme Sourdough is certified USDA organic and Non-GMO Project Verified.

What makes Dave's Killer Bread Supreme Sourdough different from other loaves?

It uses an authentic sourdough starter, a double-fermentation process, the brand's Good Seed topping, and is sliced thick for texture and flavor.