Dave's Killer Bread Remixes a Classic with the Launch of Sandwich Rolls

Rhea-AI Summary

Dave's Killer Bread, America's #1 organic bread brand, has announced the national launch of organic Sandwich Rolls in two varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. The new product line targets the substantial sandwich consumption market, with over half of Americans enjoying sandwiches daily.

The rolls are designed for sub sandwiches, hot dogs, and French bread pizzas, featuring impressive nutritional profiles. The 21 Whole Grains and Seeds variety contains 16g of whole grains and 11g of protein per serving, while the Sandwich Rolls Done Right offers 10g of whole grains and 11g of protein.

These USDA organic and Non-GMO Project Verified products contain no high fructose corn syrup or artificial additives. The 6-count packages are priced at $6.99 and are available nationwide in grocery store bread aisles.

Positive

• Product line expansion into high-demand sandwich market segment
• Premium pricing at $6.99 for 6-count package
• Strong nutritional profile with high protein content (11g) per serving
• National distribution through grocery stores

Negative

• None.

Available in Two Varieties, Baked with Organic Ingredients and Loaded with Whole Grain Nutrition

MILWAUKIE, Ore., April 16, 2025 /PRNewswire/ -- America's #1 organic bread brand, Dave's Killer Bread®, is expanding its product lineup with the national launch of organic Sandwich Rolls in two fan-favorite varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right.

In the U.S., sandwiches are a mealtime staple, with over half of Americans enjoying one daily. Dave's is on a mission to redefine this classic by providing organic, high-quality ingredients that elevate every bite and inspire the best part of sandwich-making: endless customization and versatility.

Created for hearty sub sandwiches, hot dogs and even French bread pizzas, these sandwich rolls bring together convenience, versatility and whole grains to amplify mealtime experiences. With this new offering, Dave's is introducing another way for BreadHeads to enjoy the quality and taste they love.

"This addition to our product family presents a unique opportunity to attract new consumers and energize existing fans for DKB," said Cristina Watson, Senior Brand Manager at Dave's Killer Bread. "With the growing demand for convenient and healthy meal options, consumers are seeking bread that can support their needs without compromising on taste, and these Sandwich Rolls deliver on texture and flavor."

The 21 Whole Grains and Seeds variety boasts 16g of whole grains and 11g of protein (11% Daily Value) per serving, and the Sandwich Rolls Done Right pack in 10g of whole grains and 11g of protein (11% Daily Value) for a nutritious and satisfying bite.

As a part of the brand's ethos to offer products made with the highest quality ingredients, Dave's Killer Bread Sandwich Rolls are certified USDA organic, Non-GMO Project Verified, and contain no high fructose corn syrup, no artificial additives or preservatives.

The 6ct-packages retail for $6.99 and can be found in the bread aisle at grocery stores nationwide.

Hi-res Imagery Available via Dropbox
Credit: Dave's Killer Bread

About Dave's Killer Bread  

Rocking the bread and snack aisles with delicious whole grains comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, it is now the nation's best-selling organic bread brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave's Killer Bread pioneered the organic seeded bread category and offers 33 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.

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SOURCE Flowers Bakeries, LLC

FAQ

What are the nutritional benefits of Dave's Killer Bread new Sandwich Rolls (FLO)?

The 21 Whole Grains variety contains 16g whole grains and 11g protein, while the Done Right variety has 10g whole grains and 11g protein per serving.

How much do Dave's Killer Bread new Sandwich Rolls cost and where can I buy them?

The 6-count packages retail for $6.99 and are available in bread aisles at grocery stores nationwide.

What are the key features of Dave's Killer Bread's new Sandwich Rolls product line?

They are USDA organic, Non-GMO Project Verified, contain no high fructose corn syrup or artificial additives, and come in two varieties.

What types of meals can Dave's Killer Bread Sandwich Rolls be used for?

They are designed for hearty sub sandwiches, hot dogs, and French bread pizzas, offering versatility in meal preparation.