Flowco Launches First Unified Brand Campaign, “Built for the Journey”

Key Terms

artificial lift technical

Artificial lift is the set of mechanical or gas-based methods used to raise oil or gas from underground wells when natural underground pressure is too low to push fluids to the surface. Think of it like adding a pump or using injected gas to help draw liquid up a long straw. For investors, artificial lift matters because it directly affects how much fuel a well can produce, the timing of revenue, operating costs, capital spending and how much of a reserve can be economically recovered.

emissions management technical

Emissions management is the ongoing process companies use to measure, control and reduce the pollutants and greenhouse gases they produce, and to report those results to regulators and the public. Investors care because it affects regulatory compliance, operating costs, and reputation—similar to how a homeowner lowers bills and avoids fines by tracking and cutting energy use—so effective emissions management can reduce financial risk and uncover efficiency-driven savings.

connected TV technical

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

HOUSTON--(BUSINESS WIRE)-- Flowco today announced the launch of Built for the Journey, the company’s first fully unified brand campaign since its merger and IPO. Released on the one-year anniversary of Flowco’s public debut, the campaign marks a defining moment in the company’s evolution as a fully integrated partner in energy production optimization and natural gas solutions.

Formed in 2024 through the merger of Estis Compression, Flowco Production Solutions (FPS), and Flogistix, Flowco brings together three established leaders in compression, artificial lift, and emissions management. Headquartered in Houston, the company delivers integrated production optimization solutions that support operators across the full lifecycle of the well. Built for the Journey marks the first time Flowco has presented a unified brand narrative since its formation, reflecting the company’s evolution into a single, aligned organization.

Built for the Journey brings Flowco’s story to life with a narrative focused on trust, partnership, and real experience. Rather than leading with products, the campaign centers on the operators and customers who power the energy industry and the realities of building both a career and a life in energy.

“Our customers put a lot on the line every day, and we take that responsibility seriously,” said Joe Bob Edwards, President and CEO of Flowco. “Built for the Journey reflects how they work, the commitment it takes to do this job well, and the trust they place in us over time. This campaign is about showing up consistently, proving our performance, and being a partner customers can count on, year after year.”

The campaign highlights Flowco’s role in supporting operators across every stage of the well lifecycle, from initial production optimization to emissions management and late-life recovery solutions, all grounded in trusted technology and services that improve efficiency, sustainability, and profitability.

Built for the Journey was developed and produced by Flowco’s in-house Creative and Marketing teams, marking the company’s first fully internal commercial production. Filming took place across Oklahoma, Texas, and Colorado, capturing the environments where Flowco customers work and live.

The campaign will run throughout 2026 across Flowco’s website, digital and social platforms, sales and executive presentations, industry publications, connected TV placements, and tradeshows.

View the Built for the Journey campaign webpage and commercial at http://flowco-inc.com/built-for-the-journey and follow Flowco on social media:

• LinkedIn: https://www.linkedin.com/company/flowco-energy/
• YouTube: https://www.youtube.com/@flowco-inc
• Instagram: https://www.instagram.com/flowco.inc/

About Flowco
Flowco is a leading provider of production optimization, artificial lift and methane abatement solutions for the oil and natural gas industry. The company’s products and services include a full range of equipment and technology solutions that enable oil and natural gas producers to efficiently and cost-effectively maximize the profitability and economic lifespan of their assets. Flowco’s Class A common stock is listed on the New York Stock Exchange and NYSE Texas under the ticker symbol “FLOC”.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260115215538/en/

Media Contact:

Cheryl Brashear-White | VP of Marketing Communications

cheryl.white@flowco-inc.com

(405) 819-5290

Investor Relations:

Andrew Leonpacher | Corporate VP of Finance

andrew.leonpacher@flowco-inc.com

(713) 997-4647

Source: Flowco