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FanDuel Teams Up with Erin Andrews to Champion Responsible Play Nationwide

FanDuel (NASDAQ:FLUT) named sports broadcaster Erin Andrews as a Responsible Gaming Ambassador on April 30, 2026.

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FanDuel (NASDAQ:FLUT) named sports broadcaster Erin Andrews as a Responsible Gaming Ambassador on April 30, 2026. Andrews will create social and short-form video content, join key campaigns, and support FanDuel's Play With A Plan initiative to promote tools, limits, and responsible play.

The partnership aims to broaden reach via Andrews' sports audience alongside existing ambassadors Craig Carton, Randy Livingston, and Anita Ondine Smith.

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Argus Apr 30 session
+0.31% close to close Open Argus
Details

News Market Reaction – FLUT

On Apr 30, the day this news came out, FLUT closed 0.31% above the previous close.

Data tracked by StockTitan Argus for the Apr 30 session.

Key Figures

Share price: $107.60 1-day move: -1.37% 52-week high: $313.685 +5 more
Share price
$107.60
Pre-news trading level
1-day move
-1.37%
Change over prior 24 hours
52-week high
$313.685
52-week trading range
52-week low
$98.875
52-week trading range
Buyback tranche
$250 million
Fifth tranche of multi-year repurchase program
Buyback program size
$5 billion
Previously announced multi-year repurchase program cap
Avg move on partnerships
-1.94%
Average 24h move on past partnership news
Short interest
5.23%
Reported short position as % of float

Previous Partnership Reports

5 past events · Latest: Dec 16
Same Type 5 events
  1. Dec 16

    Media tech partnership

    24h Move
    -0.2%

    Launch of Bet Tracking with FanDuel Sports Network for select NBA and NHL games.

  2. Dec 09

    Content licensing deal

    24h Move
    +0.6%

    Exclusive multi-game Love Island partnership for FanDuel Casino across key markets.

  3. Sep 30

    Prime Video partnership

    24h Move
    -10.3%

    Multi-year odds provider deal with Amazon for NBA and WNBA on Prime Video.

  4. Sep 18

    Market access deal

    24h Move
    +1.2%

    Strategic market access partnership with Delaware North for West Virginia igaming.

  5. Oct 18

    Broadcast partnership

    24h Move
    -1.0%

    Long-term commercial deal renaming Diamond RSNs under the FanDuel Sports Network brand.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

responsible gaming
1 terms
responsible gaming technical
"FanDuel’s commitment to promoting safe and responsible play among its customers."
Responsible gaming is a set of policies and tools that help prevent and address problem gambling by promoting safe play, setting limits, and offering support to customers who show signs of harm. Like seatbelts and airbags for a car, these measures reduce the chance of severe damage—protecting users, lowering legal and regulatory risk, and preserving a company’s reputation and long‑term revenue stability, which matters to investors evaluating risk and sustainability.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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NEW YORK, April 30, 2026 /PRNewswire/ -- FanDuel, North America's premier online gaming company, today announced that renowned sports broadcaster Erin Andrews has joined the company as a Responsible Gaming Ambassador, advancing the company's commitment to promoting safe and responsible play among its customers.

Andrews' partnership brings a new dynamic to FanDuel's Responsible Gaming Ambassador program, strengthening its ability to connect with a broader audience of sports fans. With deep roots in the sports world and a strong connection to fans, she will help amplify responsible gaming messaging as FanDuel continues its mission to encourage customers to set limits and play with a plan.

"I've seen first-hand how sports betting can become such a huge part of the fan experience, and FanDuel provides the tools and awareness to enjoy sports betting safely from the start," FanDuel Responsible Gaming Ambassador Erin Andrews said. "It's so important for people to bet responsible when gaming to ensure that this space remains safe for others."

As part of the partnership, Andrews will create responsible gaming content across social platforms, participate in key campaigns, and support broader education and awareness efforts. This will include social posts and short form video content focused on responsible gaming education, seasonal moments, and fan engagement initiatives.

"Erin is someone fans know, trust, and listen to," said Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel. "By pairing her voice with our lived experience ambassadors, we're expanding our ability to reach customers with messages that resonate. Her authenticity and deep understanding of the sports landscape make her an ideal partner to reinforce the importance of Play With A Plan."

FanDuel continues to lead the industry in responsible gaming through its Play With A Plan initiative, which provides customers with tools, resources, and education to help them stay in control and keep play fun. Andrews' role further strengthens these efforts.

FanDuel's Responsible Gaming Ambassador program also includes radio and TV personality Craig Carton, former NBA player Randy Livingston, and Anita Ondine Smith. Each brings a distinct perspective shaped by personal experience, advocacy, and community engagement—helping to expand the reach and impact of FanDuel's responsible gaming initiatives across diverse audiences.

About FanDuel:
FanDuel is the premier mobile gaming company in the United States. FanDuel consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing, its new prediction markets platform FanDuel Predicts, and its daily fantasy sports product. In addition, FanDuel operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Media Contact:
FanDuel Group
press@fanduel.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/fanduel-teams-up-with-erin-andrews-to-champion-responsible-play-nationwide-302759089.html

SOURCE FanDuel Group

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What role will Erin Andrews play as FanDuel (FLUT) Responsible Gaming Ambassador?

She will create social and short-form video content and join key campaigns to promote responsible play. According to the company, Andrews will amplify FanDuel's Play With A Plan messages across seasonal moments and fan engagement initiatives.

How does the FanDuel (FLUT) partnership with Erin Andrews affect its responsible gaming efforts?

It expands outreach by adding a widely recognized sports voice to existing ambassadors. According to the company, Andrews will help connect responsible gaming tools and education to a broader sports-fan audience via digital campaigns.

Which other ambassadors are part of FanDuel's Responsible Gaming Ambassador program (FLUT)?

The program also includes radio and TV personality Craig Carton, former NBA player Randy Livingston, and Anita Ondine Smith. According to the company, each ambassador contributes personal perspective and community outreach to support education.

What specific activities will Erin Andrews undertake for FanDuel (FLUT)?

Her activities include social posts, short-form videos, and participation in key responsible gaming campaigns. According to the company, these actions target awareness, limit-setting education, and seasonal fan engagement moments.

Does the Erin Andrews announcement change FanDuel's Play With A Plan tools or policies (FLUT)?

No policy changes were announced; the partnership focuses on outreach and education. According to the company, Andrews' role is to promote existing tools, resources, and guidance that encourage customers to set limits and play responsibly.

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