FANDUEL AND FANDUEL SPORTS NETWORK CONTINUE BROADENING STRATEGIC PARTNERSHIP WITH LAUNCH OF BET TRACKING ACROSS SELECT NBA AND NHL GAMES

Rhea-AI Summary

FanDuel (NASDAQ:FLUT) and FanDuel Sports Network launched Bet Tracking on Dec. 16, 2025, enabling fans in legal betting markets to follow FanDuel Sportsbook wagers in real time during select live NBA and NHL broadcasts.

The integration covers NBA games for Cleveland, Charlotte, Detroit, Indiana, and Memphis, and NHL games for Carolina, Columbus, Detroit, and Nashville, and is accessible via FanDuelSportsNetwork.com, the FSN app, pay-TV credentials and Prime Video. The partnership also added account linking, expanded on-screen odds, shared live rights, a promotional trial offer, and reported engagement gains (nearly 2x games watched and +40 days retention).

Positive

• Bet Tracking live across 9 NBA/NHL team broadcasts
• Account linking enables real-time sportsbook integration
• Rebranded 15 regional networks under FanDuel Sports Network
• Viewers watching nearly 2x more games per season
• Viewers staying connected 40 days longer on average

Negative

• None.

Key Figures

Rebranded networks 15 regional networks Rebranded under FanDuel Sports Network in first partnership year

Engagement duration lift 40 days longer Fans engaging with on-screen integrations stay connected over 40 days longer on average

Viewing frequency Nearly twice as many games Fans using on-screen integrations watch nearly twice as many games per season

Promotion threshold $5 bet “Bet $5, Get 3 Months on Us” DTC trial subscription offer trigger

Select NBA teams 5 NBA teams Cavaliers, Hornets, Pistons, Pacers, Grizzlies with Bet Tracking on FSN

Select NHL teams 4 NHL teams Hurricanes, Blue Jackets, Red Wings, Predators with Bet Tracking on FSN

Launch date Missouri December 1 State legalization of online sports betting referenced for joint activation

Exclusive offer duration 3 months Trial subscription length to FanDuel Sports Network’s DTC streaming service

Market Reality Check

$219.34 Last Close

Volume Volume 2,215,198 is slightly below the 20-day average 2,365,428, suggesting typical pre-news trading. normal

Technical Price 219.70 is trading below the 200-day MA 255.04, indicating a weaker longer-term trend pre-announcement.

Peers on Argus

Peers showed mixed moves, with DKNG and SGHC up modestly while LNW, RSI, and SBET declined. With FLUT down 1.5% and no peers in momentum scanners, today’s action appears more stock-specific than a broad gambling-sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 09	Content partnership	Positive	+0.6%	Exclusive Love Island iGaming partnership and new game launch across key markets.
Dec 01	Market expansion	Positive	-2.3%	Mobile sportsbook launch in Missouri with bonus bets and community donations.
Nov 26	Tax change impact	Negative	+4.5%	UK budget raises gaming taxes, with sizable estimated EBITDA headwinds and mitigation plans.
Nov 24	Product innovation	Positive	-0.8%	Launch of Pass The Leg multi-user parlay feature around Thanksgiving NFL games.
Nov 12	Earnings update	Negative	+1.1%	Q3 growth but net loss from impairments, weaker free cash flow, higher leverage, guidance cut.

Pattern Detected

Recent news, including product launches and partnerships, often saw price moves that diverged from the intuitive sentiment of the announcements.

Recent Company History

Over the last months, Flutter highlighted growth and product innovation alongside regulatory and tax headwinds. The Q3 2025 update reported $3,794m revenue and higher leverage, while UK tax changes implied sizable EBITDA impacts. FanDuel has pushed new fan-engagement tools, such as collaborative parlays and branded content partnerships, and expanded state access, including Missouri as its 25th market. Today’s Bet Tracking launch extends that same theme of deepening engagement and local-market presence within NBA and NHL coverage.

Market Pulse Summary

This announcement extends Flutter’s strategy of combining media assets with interactive betting technology, adding real-time Bet Tracking across select NBA and NHL broadcasts. It builds on a year of rebranding 15 regional networks and rolling out new engagement tools and promotions. Historically, partnership news produced varied stock reactions, so investors may watch future disclosures for concrete adoption, viewing-time metrics, and any updates on how these integrations contribute to broader revenue and profitability goals.

Key Terms

direct-to-consumer (DTC) technical

"using their direct-to-consumer (DTC) or pay-TV credentials, as well as Prime Video."

A direct-to-consumer (DTC) model is a business approach where a company sells its products or services straight to customers, skipping middlemen such as retail stores or distributors. For investors, DTC matters because it can boost profit margins, give the company direct access to customer data and feedback, and change how fast it can grow or face inventory and marketing costs — think of a farmer selling at a market rather than through a supermarket chain.

responsible gaming regulatory

"promoting responsible gaming using FanDuel Sports Networks reach to encourage viewers"

Responsible gaming is a set of policies and tools that help prevent and address problem gambling by promoting safe play, setting limits, and offering support to customers who show signs of harm. Like seatbelts and airbags for a car, these measures reduce the chance of severe damage—protecting users, lowering legal and regulatory risk, and preserving a company’s reputation and long‑term revenue stability, which matters to investors evaluating risk and sustainability.

streaming service technical

"trial subscription to FanDuel Sports Network's DTC streaming service."

A streaming service delivers video or audio content over the internet on demand or in scheduled channels, like a digital TV channel or library you access anytime from a phone, TV or computer. Investors watch subscriber numbers, growth, how much the service spends on shows and licenses, and whether it makes money from subscriptions, ads or both, because those factors drive future revenue, profit and company value.

AI-generated analysis. Not financial advice.

Combined scale and shared technology are fueling a differentiated platform for hometown sports fans

NEW YORK and SOUTHPORT, Conn., Dec. 16, 2025 /PRNewswire/ -- FanDuel, the premier online gaming company in North America, and Main Street Sports Group, owner of FanDuel Sports Network, the largest holder of local sports media rights, today announced the launch of Bet Tracking, an interactive viewing feature that now allows fans in select markets to follow their FanDuel Sportsbook bets in real time while watching live NBA and NHL games on FanDuel Sports Network. Now live, in the markets where online sports betting is legal, the new integration marks another milestone in creating an interactive, participatory viewing experience for local fans.

Over the past year, the strategic partnership between FanDuel and Main Street Sports Group has helped enhance the local sports viewing experience and deepen FanDuel's presence in regional markets. Built on FanDuel Sports Network's in-house technology platform and powered by FanDuel's account-linking system, Bet Tracking bridges live game action with fans' wagers, updating in real time as play unfolds.

Bet Tracking has officially launched across select FanDuel Sports Network NBA broadcasts including the Cleveland Cavaliers, Charlotte Hornets, Detroit Pistons, Indiana Pacers, and Memphis Grizzlies, as well as NHL coverage of the Carolina Hurricanes, Columbus Blue Jackets, Detroit Red Wings, and Nashville Predators. The feature is available to fans in those markets by logging onto FanDuelSportsNetwork.com or the FanDuel Sports Network app using their direct-to-consumer (DTC) or pay-TV credentials, as well as Prime Video. Media assets including images and video related to Bet Tracking are available for download here.

"The integration of Bet Tracking into live NBA and NHL games on FanDuel Sports Network represents another significant milestone in our partnership and our commitment to delivering an unparalleled viewing experience to fans," said Mike Raffensperger, President of Sports, FanDuel. "Over the past year, our partnership with FanDuel Sports Network has elevated our brand presence, deepened engagement across our products, and proven the impact of combining live local sports with interactive technology. We look forward to continuing this successful partnership and exploring new ways to collaborate in the future as we remain committed to driving innovation at the intersection of sports entertainment and betting."

In addition to bet tracking, the partnership has introduced additional fan-first experiences, including:

• Account linking capabilities, so fans can connect their FanDuel Sportsbook account directly to FanDuel Sports Network, enabling the Bet Tracking feature and making it simpler to toggle between the two offerings.
• Expanded on-screen odds integrations into nightly NBA and NHL broadcasts, giving viewers up-to-date information during the same markets and broadcasts where Bet Tracking is available.
• Broadened live content portfolio including shared premier live events rights such as EuroLeague Basketball and PDC Darts, plus syndicated content from The Ringer that provides betting insights powered by FanDuel odds.
• Exclusive offers including a "Bet $5, Get 3 Months on Us" promotion in which customers who place a $5 bet in FanDuel Sportsbook or enter any paid FanDuel daily fantasy contest will receive a trial subscription to FanDuel Sports Network's DTC streaming service.
• Joint activation around Missouri's Sportsbook launch featuring in-market events, on-air integrations and promotions, and elevated VIP experiences tied to the state's legalization of online sports betting on December 1.

"In markets where FanDuel Sports Network and FanDuel's Sportsbook operate together, we're seeing meaningful, sustained growth," said Eric Ratchman, Chief Revenue Officer, Main Street Sports Group. "Fans who engage with FanDuel's on-screen integrations are watching nearly twice as many games per season and staying connected with our product more than 40 days longer on average. That level of engagement underscores the power of how this partnership is helping to shape the future of local sports viewing."

A Transformational Year of Growth and Innovation

Since the partnership's launch last fall, FanDuel and FanDuel Sports Network have introduced a series of fan-first experiences that have expanded access, elevated engagement, and deepened local market connections. Key accomplishments from the first year include:

• Rebranding 15 regional networks under the FanDuel Sports Network name, making FanDuel a household brand across millions of homes.
• Launching new in-game odds integrations with the Cincinnati Reds and Detroit Tigers.
• Shared commitments to promoting responsible gaming using FanDuel Sports Networks reach to encourage viewers to use FanDuel's responsible gaming tools and highlight available support resources.
• Introducing exclusive offers for DTC subscribers.
• Expanding programming by simulcasting FanDuel TV's Up & Adams and Run It Back on FanDuel Sports Network.

About FanDuel

FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

About Main Street Sports Group

Main Street Sports Group owns FanDuel Sports Network, the nation's leading multiplatform provider of local sports, offering fans widescale availability and optionality to view their local teams. FanDuel Sports Network serves as the local media partner and home to select MLB, NHL and NBA teams and produces over 3,000 live sports events year-round. Main Street Sports Group harnesses its powerful partnerships, in-house direct-to-consumer streaming product and innovative strategies to reach audiences and deliver programming seamlessly across streaming platforms, connected devices and leading pay TV providers.

Its 15 owned-and-operated networks include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. Main Street Sports Group also has a minority interest in YES Network, the local destination for the New York Yankees and Brooklyn Nets.

Contacts

FanDuel: Tucker Hart, tucker.hart@fanduel.com

FanDuel Sports Network: Whitney Burak, wburak@fanduelsportsnetwork.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/fanduel-and-fanduel-sports-network-continue-broadening-strategic-partnership-with-launch-of-bet-tracking-across-select-nba-and-nhl-games-302643630.html

SOURCE FanDuel Group

FAQ

What is FanDuel's new Bet Tracking feature for FLUT and when did it launch?

Bet Tracking lets fans follow their FanDuel Sportsbook wagers in real time during select NBA and NHL games; it launched on Dec. 16, 2025.

Which NBA and NHL teams have Bet Tracking on FanDuel Sports Network for FLUT?

NBA: Cleveland, Charlotte, Detroit, Indiana, Memphis. NHL: Carolina, Columbus, Detroit, Nashville.

How can viewers access Bet Tracking in FLUT markets?

Access via FanDuelSportsNetwork.com, the FanDuel Sports Network app, pay-TV credentials, or Prime Video in markets where online betting is legal.

Does FanDuel (FLUT) link sportsbook accounts to the broadcast?

Yes; account linking connects a FanDuel Sportsbook account to FanDuel Sports Network to enable Bet Tracking and seamless toggling.

What engagement impact has the FanDuel and FanDuel Sports Network partnership reported for FLUT?

The partners reported viewers are watching nearly twice as many games per season and staying connected 40 days longer on average.

Are there promotional offers tied to the FLUT partnership?

Yes; a Bet $5, Get 3 Months promotion gives a DTC trial subscription for placing a $5 sportsbook bet or entering a paid daily fantasy contest.