1-800-FLOWERS.COM, Inc. Appoints Alex Zelikovsky as Chief Information Officer

Rhea-AI Summary

1-800-FLOWERS.COM (NASDAQ: FLWS) appointed Alexander Zelikovsky as Chief Information Officer effective Dec 8, 2025. Zelikovsky will report to CEO Adolfo Villagomez and lead enterprise IT applications, data architecture, data management, cybersecurity, business intelligence, and support for AI and digital commerce initiatives.

This hire is positioned to accelerate the company’s digital transformation and omnichannel growth across its portfolio of brands.

Positive

• Appointed Alexander Zelikovsky as CIO on Dec 8, 2025
• Zelikovsky brings 25+ years of technology leadership experience
• Role covers IT, data architecture, cybersecurity, AI, and omnichannel platforms

Negative

• None.

Key Figures

Technology leadership experience More than 25 years Alex Zelikovsky’s technology leadership background

Brand count More than 18 brands Size of 1-800-FLOWERS.COM’s portfolio

Market Reality Check

$4.94 Last Close

Volume Volume 248,639 is about 0.37x the 20-day average of 676,528, indicating muted trading activity before this announcement. low

Technical Shares at $3.50 were trading below the 200-day MA of $5.13, and about 61.83% under the 52-week high of $9.17.

Peers on Argus

Peer moves were mixed, with names like HTLM up 1.36% while others such as HZO were down 0.63%, suggesting stock-specific rather than sector-driven dynamics around this leadership announcement.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Oct 30	Earnings results	Negative	+3.7%	Fiscal 2026 Q1 revenue decline and net loss with margin pressure.
Oct 08	Earnings preview	Neutral	+4.8%	Announcement of timing and access details for Q1 2026 results call.
Oct 06	Executive appointment	Positive	-3.7%	Hiring a Chief Marketing and Growth Officer to drive digital and AI strategy.
Sep 04	Earnings results	Negative	-2.8%	Challenging fiscal 2025 results with revenue decline and large net loss.
Aug 11	Earnings preview	Neutral	-1.8%	Scheduling and access details for fiscal 2025 Q4 and year-end results.

Pattern Detected

Recent news shows mixed price reactions: weak earnings sometimes saw positive moves, while leadership and strategy announcements have not consistently been rewarded.

Recent Company History

Over the last several months, 1-800-FLOWERS.COM has reported difficult financial results, including fiscal 2025 revenue of $1.69 billion and a net loss of $200.0 million, with a large $143.8 million impairment. Fiscal 2026 Q1 revenue fell to $215.2 million with a net loss of $53.0 million, while management highlighted a turnaround plan targeting $50 million in savings. Parallel to this, the company installed new leadership such as a Chief Marketing and Growth Officer, and today’s CIO hire fits into that broader digital and AI-focused transformation strategy.

Market Pulse Summary

The stock moved +6.3% in the session following this news. A strong positive reaction aligns with management’s emphasis on transformation through technology and AI. The company previously faced revenue declines and a net loss of $200.0 million, while also adding a new marketing leader to modernize digital channels. A significant move could reflect investor optimism that experienced leadership in data, cybersecurity, and omnichannel systems might accelerate the existing turnaround plan, though past mixed reactions to leadership changes suggest execution risk remained.

Key Terms

cybersecurity technical

"to Drive AI, Digital Commerce, and Cybersecurity Innovation"

Cybersecurity involves protecting computers, networks, and digital information from theft, damage, or unauthorized access. It is essential for safeguarding sensitive data and maintaining trust in digital systems, which matters to investors because strong cybersecurity reduces the risk of costly breaches and disruptions that can impact a company’s performance and reputation. Think of it as locking and safeguarding valuable information much like securing a safe to prevent theft.

ai technical

"support the organization's AI and business optimization efforts"

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

business intelligence technical

"data architecture, data management, cybersecurity, and business intelligence."

Business intelligence is the practice of collecting and turning a company’s raw data—like sales, costs, customer habits and market trends—into clear, visual insights that help leaders spot patterns and make decisions. For investors it matters because these insights act like a company’s dashboard: they reveal whether management is improving performance, finding growth opportunities or facing risks, which can affect future profits and the stock’s value.

omnichannel technical

"drive omnichannel growth."

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

e-commerce technical

"graduate course in e-Commerce Strategy and Operations."

E-commerce is the buying and selling of goods or services over the internet. It allows people to shop from anywhere at any time, much like an online marketplace. For investors, e-commerce is important because it represents a growing way businesses reach customers, often leading to increased sales and new opportunities in the digital economy.

AI-generated analysis. Not financial advice.

Seasoned Technology Executive to Drive AI, Digital Commerce, and Cybersecurity Innovation

JERICHO, N.Y., Dec. 8, 2025 /PRNewswire/ -- Today, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of thoughtful expressions designed to help inspire customers to express and connect, announced the appointment of Alexander Zelikovsky as Chief Information Officer. Zelikovsky's appointment accelerates the company's ongoing transformation strategy under CEO Adolfo Villagomez. 

As Chief Information Officer, Zelikovsky will lead an enterprise-wide technology strategy to accelerate the company's digital transformation. His responsibilities include IT applications and platforms, data architecture, data management, cybersecurity, and business intelligence. Zelikovsky will also support the organization's AI and business optimization efforts by ensuring the technology, data, and platforms are in place to help these initiatives succeed — strengthening the company's ability to deliver exceptional customer-centric experiences and drive omnichannel growth. He will report directly to 1-800-FLOWERS.COM, Inc. CEO Adolfo Villagomez.

"Alex is a visionary technology leader with proven expertise leading digital transformation initiatives at scale," said Adolfo Villagomez, CEO of 1-800-FLOWERS.COM, Inc. "His ability to position technology to fuel business growth, enhance operational efficiency, and deliver personalized customer experiences is all critical to driving our transformation strategy forward. His experience in enterprise modernization, AI, and cybersecurity will be instrumental in accelerating growth and innovation across our portfolio. We are thrilled to have Alex join the organization."

Zelikovsky brings more than 25 years of technology leadership experience, transforming traditional businesses into digital enterprises at global scale. Most recently, he served as Executive Vice President and Global CIO at Pitney Bowes. Prior to that, he held divisional CIO and Head of Digital Technology roles at Kimberly-Clark for both the EMEA and Latin America regions, where he executed comprehensive IT transformation strategies that drove significant business turnarounds and operating profit growth.

"I'm excited to join 1-800-FLOWERS.COM at such a pivotal time in the company's transformation," said Zelikovsky. "Adolfo's vision for building a consumer-centric organization resonates deeply with my approach to technology leadership. The company has built an exceptional portfolio of brands and understands the importance of delivering meaningful and personalized customer experiences. I look forward to partnering with the leadership team to harness technology, data, and innovation to deepen customer relationships, drive operational excellence, and accelerate growth across the business."

Before joining Kimberly-Clark, Zelikovsky drove the development and execution of Bed Bath & Beyond's omnichannel technology strategy and was instrumental in building out their multibillion-dollar digital commerce business. His journey into digital technology began at Amazon.com, where he was part of the team that pioneered Amazon's global distribution network. He has also held senior technology and operations roles at Procter & Gamble and Sephora/LVMH.

Zelikovsky holds an MBA from the University of Chicago's Booth School of Business and a bachelor's degree from Brooklyn College, City University of New York. He is the author of "Achieving Stretch Goals Efficiently" and has served as an adjunct professor at Purdue University's Krannert School of Management, where he developed and taught a graduate course in e-Commerce Strategy and Operations.

‍About 1-800-FLOWERS.COM, Inc. 
‍‍1-800-FLOWERS.COM, Inc. is the premier destination for meaningful gifting, helping people express and connect through thoughtful giving. As an omnichannel retailer, the company's portfolio includes more than 18 premium brands, such as 1-800-Flowers.com®, Harry & David®, PersonalizationMall.com®, and Things Remembered®. 1-800-FLOWERS.COM, Inc. also supports local community businesses nationwide through BloomNet®, its network of local florists and merchants, that enables same-day delivery. The company also operates Napco®, a leading resource for floral gifts and seasonal décor, and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers

FLWS-COMP

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SOURCE 1-800-FLOWERS.COM, Inc.

FAQ

Who is the new CIO of 1-800-FLOWERS.COM (FLWS) and when was he appointed?

Alexander Zelikovsky was appointed Chief Information Officer on Dec 8, 2025.

What responsibilities will FLWS CIO Alexander Zelikovsky have?

He will lead enterprise IT applications, data architecture, data management, cybersecurity, business intelligence, and support AI initiatives.

Who will FLWS CIO Alexander Zelikovsky report to?

Alexander Zelikovsky will report directly to CEO Adolfo Villagomez.

What relevant experience does FLWS CIO Alexander Zelikovsky bring?

He has over 25 years experience, including roles at Pitney Bowes, Kimberly-Clark, Bed Bath & Beyond, and Amazon.

How does the FLWS CIO appointment affect the company's digital strategy?

The appointment is intended to accelerate digital transformation, AI initiatives, and omnichannel growth across FLWS brands.