1-800-FLOWERS.COM (FLWS) Stock News, Jan-Oct 2025

1-800-FLOWERS.COM (NASDAQ: FLWS) appointed Melanie Babcock as Chief Marketing and Growth Officer effective Oct 6, 2025. Babcock will lead marketing strategy, brand positioning, customer acquisition, retention and revenue growth, reporting to CEO Adolfo Villagomez.

She joins from The Home Depot where she built Orange Apron Media, achieved double-digit year‑over‑year growth, rebranded Retail Media+ and launched the InFronts advertiser conference. At FLWS she will modernize the digital experience, strengthen merchandising and data infrastructure, streamline brand architecture, and pursue an end‑to‑end AI strategy to accelerate the company’s transformation across its omnichannel portfolio of more than 18 brands.

1-800-FLOWERS.COM (NASDAQ: FLWS) reported challenging fiscal 2025 results, with total revenue declining 8.0% to $1.69 billion and a net loss of $200.0 million, which includes a significant $143.8 million non-cash goodwill and intangible impairment charge.

For Q4 2025, revenue decreased 6.7% to $336.6 million, with a net loss of $51.9 million. The company faced challenges across all segments: Gourmet Foods & Gift Baskets revenue fell 7.2% to $810.9 million, Consumer Floral & Gifts declined 8.6% to $776.8 million, and BloomNet decreased 8.4% to $98.7 million for the full year.

New CEO Adolfo Villagomez outlined strategic priorities focusing on cost savings, customer-centricity, data-driven decision making, and expanding beyond e-commerce to position the company for future growth.

1-800-FLOWERS.COM (NASDAQ: FLWS), a leading provider of thoughtful expressions and gifts, has scheduled the release of its fiscal 2025 fourth quarter and year-end financial results for Thursday, September 4, 2025, before market opening.

The company will host a conference call with senior management at 8:00 a.m. ET on the same day. Investors can access the live webcast through the company's investor relations website. A replay will be available via telephone until September 11, 2025, using passcode 9381429.

1-800-FLOWERS.COM (NASDAQ: FLWS) reported disappointing fiscal Q3 2025 results with revenues declining 12.6% to $331.5 million and a net loss of $178.2 million, including a $138.2 million non-cash goodwill impairment charge. The company announced "Celebrations Wave," a strategic transformation plan integrating relationship innovation initiatives into a sentiment-led ecosystem. Key segment performance: Consumer Floral & Gifts revenue fell 11.4% to $196.0M, Gourmet Foods declined 18.2% to $107.1M, while BloomNet grew 4.5% to $28.6M. The company withdrew near-term guidance due to macroeconomic uncertainties. New CEO Adolfo Villagomez will lead the implementation of the Celebrations Wave strategy, which focuses on transforming customer journey, broadening price points, increasing marketing efficiency, and strengthening the loyalty program.

1-800-FLOWERS.COM (NASDAQ: FLWS) has appointed Adolfo Villagomez as its new Chief Executive Officer, effective May 12, 2025. This marks a historic transition as Villagomez becomes the first non-McCann family member to lead the company. Founder Jim McCann will remain actively involved as Executive Chairman. Villagomez brings over 20 years of leadership experience in digital transformation, most recently serving as CEO of Progress Residential. His previous roles include President of The Home Depot's online business, where he led digital operations achieving over $20B in sales in 2021, and partner at McKinsey leading North America Marketing and Sales Practice. Villagomez holds an MBA from Yale and a Chemical Engineering degree from Universidad Nacional Autónoma de México.

Uber Technologies (NYSE: UBER) and 1-800-Flowers.com (NASDAQ: FLWS) have expanded their partnership to integrate 1-800-Flowers' floral arrangements and gifts directly into the Uber Eats app ahead of Mother's Day. The collaboration builds upon their existing Uber Direct partnership, initially launching with 300 participating local florist partners and expected to reach 500+ locations by summer.

According to the National Retail Federation, flowers remain the top Mother's Day gift, with projected spending of $3.2 billion in 2025. 1-800-Flowers.com anticipates delivering over 17.8 million stems, including 6.9 million roses and 2.8 million tulips. The service offers on-demand and scheduled delivery options through the Uber Eats app's Retail or Flowers category, allowing customers to browse and track orders in real-time.

1-800-FLOWERS.COM (NASDAQ: FLWS) has announced it will release its fiscal 2025 third quarter financial results on Thursday, May 8, 2025, after market close. The announcement will be followed by a conference call with senior management at 4:30 p.m. ET.

The conference call will be accessible via live webcast from the company's Investors section website. A recording will be available within two hours after the call's completion. A telephonic replay will be accessible from 7:00 p.m. ET on May 8 through May 15, 2025, with specific dial-in numbers provided for US, Canada, and International callers.

1-800-Flowers.com (NASDAQ: FLWS) and Uber Technologies (NYSE: UBER) have announced a strategic collaboration using Uber Direct's white-label delivery service to enhance nationwide floral delivery capabilities. The partnership, launched ahead of Valentine's Day, enables BloomNet's network of local florists to access Uber's delivery technology and driver network.

The collaboration addresses critical delivery challenges during peak holidays like Valentine's Day, when florists often face vehicle capacity limitations. Currently implemented across over 1,000 BloomNet network shops in the U.S., the service allows same-day delivery orders until 3 PM local time in most areas, extending to 6 PM in select markets.

BloomNet anticipates delivering approximately 24 million stems for Valentine's Day. The integration with Uber Direct enables florists using BloomNet's Business Management System (BMS) to dynamically dispatch, track, and fulfill same-day deliveries, particularly beneficial during holiday demand surges.

1-800-FLOWERS.COM (NASDAQ: FLWS) reported fiscal 2025 second quarter results with total revenues of $775.5 million, representing a 5.7% decline year-over-year. The company posted net income of $64.3 million, or $1.00 per diluted share, compared to $62.9 million in the prior year period.

Performance was impacted by a softer consumer environment, reduced corporate gifting orders, and issues with Harry & David's order management system implementation, which resulted in approximately $20 million in lost revenue. The Gourmet Foods segment declined 4.0%, Consumer Floral dropped 8.0%, and BloomNet decreased 16.2%.

The company updated its fiscal 2025 guidance, now expecting mid-single-digit revenue decline and Adjusted EBITDA between $65-75 million. Free Cash Flow is projected at $25-35 million.