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Flash Sports & Media Holdings (NASDAQ: FLZH) launched “FLASHSM”, a direct-to-consumer mobile app delivering live and on-demand cricket content plus interactive fan engagement. The app initially targets North America and is available via flashsm.com, Google Play and Android TV.
FLASHSM aggregates live match streaming, highlights, scores, and features such as predictions, polling and fan rewards. It leverages Flash’s production and broadcast operations and its franchise and league relationships, including the Lanka Premier League Season 6 through subsidiary IPG. The company expects the app to deepen fan engagement and open additional opportunities in sponsorship, subscriptions and content distribution, with further features and market expansion to be announced.
Flash Sports & Media Holdings (NASDAQ: FLZH) appointed former BCCI CEO Rahul Johri to its Board of Directors. Johri brings nearly 35 years of global cricket and media experience, including overseeing the IPL and leading BCCI media rights sales exceeding USD 3 billion.
According to Flash, his expertise in rights monetization, media partnerships and league development is expected to support its strategy to build a leading, cricket-focused sports and media platform across key markets.
Flash Sports & Media Holdings (NASDAQ: FLZH) appointed former BCCI CEO Rahul Johri to its Board of Directors. Johri brings nearly 35 years of media and sports leadership, including overseeing the IPL and leading BCCI media rights sales exceeding USD 3 billion.
According to the company, his expertise in rights monetization, global cricket relationships, and media business growth is expected to support FLZH’s strategy to build a cricket-focused sports and media platform, targeting media rights, sponsorships, franchise development, and league expansion across key cricket markets.
Flash Sports & Media (NASDAQ: FLZH) signed a confidential, non-binding LOI to acquire a 51% controlling interest in Dubai-based Nooa, a hospitality group generating about $35 million in annual revenue.
The proposed $51 million purchase price would be paid entirely in new Series A preferred stock, with no cash and no immediate common stock issuance at closing. The deal aims to vertically integrate player and crew accommodation for Flash’s cricket leagues and may involve a future spin-out and listing of NOAC, but remains subject to due diligence, financing, definitive agreements and multiple approvals.
Flash Sports & Media (NASDAQ: FLZH) announced the full Lanka Premier League 2026 schedule, running July 17–August 8, 2026. The season opens at Colombo’s Sinhalese Sports Club, with defending champions Jaffna Kings vs Galle Gallants, followed by Kandy Royals vs Dambulla Sixers on July 18.
The sixth edition features five franchises in a double round-robin, playoffs in Colombo, and a final at R. Premadasa Stadium. According to Flash, over 650 overseas player registrations from 21 countries and expanded Sinhala commentary highlight growing global and local engagement.
Flash Sports & Media (NASDAQ: FLZH) released its 2026 investor presentation outlining a plan to build a vertically integrated, multi-market T20 cricket platform targeting the estimated $10–12 billion global cricket market.
The strategy focuses on consolidating content rights and developing owned distribution in emerging markets, anchored by the Lanka Premier League (LPL) and a roadmap toward Sri Lanka, Malaysia, Singapore, and Zimbabwe, subject to definitive agreements.
Flash Sports & Media (Nasdaq: FLZH) plans to launch the Zimbabwe T20 League (ZT20), a proposed professional franchise T20 cricket league tentatively scheduled for October–November 2026.
ZT20 is expected to be developed through subsidiary IPG with Zimbabwe Cricket, targeting centralized media rights, sponsorships, and global audiences, but remains subject to definitive agreements, approvals, financing, venue and player availability, and other conditions.