$10,000 in Cash Up for Grabs in F&M Bank’s “The Great Briefcase Hunt”
Rhea-AI Summary
F&M Bank (Nasdaq: FMAO) has launched "The Great Briefcase Hunt," an innovative community engagement campaign offering $10,000 in total prize money. The hunt, which began on August 18, 2025, involves participants following weekly clues to find a hidden briefcase in a local park.
The campaign features a $5,000 reward for the successful hunter and an additional $5,000 donation to a local charity. The hunt follows the story of F&M's mascot, Freddie Money, with clues being released weekly at F&M Bank branches throughout their service area. No purchase is necessary to participate, and participants can follow the bank's social media channels for updates.
Positive
- Creative community engagement initiative that builds brand awareness
- Charitable component with $5,000 donation to local cause
- No-cost participation requirement, making it accessible to all community members
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, FMAO gained 2.61%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Six clues. One hidden briefcase. A community adventure with big rewards
ARCHBOLD, Ohio, Aug. 18, 2025 (GLOBE NEWSWIRE) -- F&M Bank (“F&M”), an Archbold, Ohio-based bank owned by Farmers & Merchants Bancorp, Inc. (Nasdaq: FMAO), is inviting the community to put on their detective hats for a high-stakes summer challenge,
The Great Briefcase Hunt kicked off Monday, August 18, 2025, and dares residents across the F&M footprint to follow a series of weekly clues leading to a hidden briefcase in a local park.
“It’s time to join the hunt,” said Amy Cover, Chief Marketing Officer at F&M Bank. “We are creating an adventure that sparks excitement, brings people outside, connects neighbors, and delivers a huge ‘wow’ moment when that briefcase is finally found. With
The story follows Freddie Money, F&M’s beloved mascot, who has lost his briefcase and needs the community’s help to track it down. The first clue was released at all local F&M Bank branches on Monday, August 18th. New clues will drop each week until the briefcase is discovered. No purchase is necessary to participate. Visit https://www.fm.bank/locations to find your closest F&M location.
For more information and complete contest rules, visit https://www.fm.bank/great-briefcase-hunt and be sure to follow along on social media to know when the new clues are live. Go to F&M Bank on Facebook [@fmbank1] or Instagram [@fmstatebank] to join the fun.
About F&M Bank
F&M Bank is a local independent community bank that has been serving its communities since 1897. F&M Bank provides commercial banking, retail banking and other financial services. Our locations are in Butler, Champaign, Fulton, Defiance, Hancock, Henry, Lucas, Shelby, Williams, and Wood counties in Ohio. In Northeast Indiana, we have offices located in Adams, Allen, DeKalb, Jay, Steuben and Wells counties. The Michigan footprint includes Oakland County, and we have Loan Production Offices Muncie, Indiana, and Perrysburg and Bryan, Ohio.
Safe harbor statement
Private Securities Litigation Reform Act of 1995. Statements by F&M, including management’s expectations and comments, may not be based on historical facts and are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21B of the Securities Exchange Act of 1934, as amended. Actual results could vary materially depending on risks and uncertainties inherent in general and local banking conditions, competitive factors specific to markets in which F&M and its subsidiaries operate, future interest rate levels, legislative and regulatory decisions, capital market conditions, or the effects of the COVID-19 pandemic, and its impacts on our credit quality and business operations, as well as its impact on general economic and financial market conditions. F&M assumes no responsibility to update this information. For more details, please refer to F&M’s SEC filing, including its most recent Annual Report on Form 10-K and quarterly reports on Form 10-Q. Such filings can be viewed at the SEC’s website, www.sec.gov or through F&M’s website www.fm.bank.
| Company Contact: | Media Contact: |
| Lars B. Eller President and Chief Executive Officer Farmers & Merchants Bancorp, Inc. (419) 446-2501 leller@fm.bank | Amy Cover Chief Marketing Officer F&M Bank (419) 446-2501 x15436 acover@fm.bank |