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Funko Partners With the NFL to Unveil Customizable Pop! Yourself Collectibles With 32 NFL Team Apparel Options

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Funko (Nasdaq: FNKO) has announced a major expansion of its Pop! Yourself line in partnership with the NFL. Fans can now personalize Pop! figures with apparel from all 32 NFL teams, available for $35 through Funko's online platform. The collaboration includes customizable tees and hoodies, character bodies, accessories, and NFL-branded packaging. Funko CEO Cynthia Williams highlighted this as a first-of-its-kind collaboration targeting the NFL's 200 million+ fanbase.

To celebrate the launch, Funko is hosting a pop-up activation at Kansas City's Power & Light Game Day Block & Watch Party on September 5, coinciding with the NFL's 105th season kickoff. Additionally, Funko is releasing Funko Legends Pops! featuring Hall of Famers and NFL Series 12 Pops! showcasing current star players, available for $12-$15 at Funko.com and major US retailers.

Funko (Nasdaq: FNKO) ha annunciato una grande espansione della sua linea Pop! Yourself in collaborazione con la NFL. I fan possono ora personalizzare le figure Pop! con abbigliamento di tutte le 32 squadre della NFL, disponibile per $35 attraverso la piattaforma online di Funko. La collaborazione include t-shirt e felpe personalizzabili, corpi dei personaggi, accessori e confezioni con marchio NFL. Il CEO di Funko, Cynthia Williams, ha sottolineato che si tratta di una collaborazione senza precedenti rivolta al pubblico di oltre 200 milioni di fan della NFL.

Per celebrare il lancio, Funko organizza un evento pop-up al Power & Light Game Day Block & Watch Party di Kansas City il 5 settembre, in coincidenza con l'inizio della 105a stagione della NFL. Inoltre, Funko rilascerà Funko Legends Pops! con i membri della Hall of Fame e NFL Series 12 Pops! con i giocatori stelle attuali, disponibili per $12-$15 su Funko.com e nei principali rivenditori americani.

Funko (Nasdaq: FNKO) ha anunciado una gran expansión de su línea Pop! Yourself en asociación con la NFL. Los fans ahora pueden personalizar figuras Pop! con ropa de todos los 32 equipos de la NFL, disponible por $35 a través de la plataforma online de Funko. La colaboración incluye camisetas y sudaderas personalizables, cuerpos de personajes, accesorios y empaques de la NFL. La CEO de Funko, Cynthia Williams, destacó que se trata de una colaboración única en su tipo dirigida a la base de más de 200 millones de aficionados de la NFL.

Para celebrar el lanzamiento, Funko está organizando una activación pop-up en el Power & Light Game Day Block & Watch Party de Kansas City el 5 de septiembre, coincidiendo con el inicio de la 105ª temporada de la NFL. Además, Funko lanzará Funko Legends Pops! que presentan a los miembros del Salón de la Fama y NFL Series 12 Pops! que destacan a los jugadores estrella actuales, disponibles por $12-$15 en Funko.com y en los principales minoristas de EE. UU.

펑코(Funko)(Nasdaq: FNKO)가 NFL과 함께하는 Pop! Yourself 라인의 대규모 확장을 발표했습니다. 팬들은 이제 모든 NFL 32개 팀의 의류로 Pop! 피규어를 개인화할 수 있으며, 이는 펑코의 온라인 플랫폼을 통해 $35에 구매 가능합니다. 협업에는 맞춤형 티셔츠와 후드티, 캐릭터 바디, 액세서리, NFL 브랜드 포장이 포함됩니다. 펑코 CEO인 Cynthia Williams는 이것이 NFL의 2억 명 이상의 팬층을 겨냥한 전례 없는 협업이라고 강조했습니다.

출시를 기념하기 위해 펑코는 9월 5일 캔자스시티의 파워 & 라이트 게임 데이 블록 & 워치 파티에서 팝업 이벤트를 개최하며, 이는 NFL의 105번째 시즌 개막과 일치합니다. 또한, 펑코는 명예의 전당에 오른 선수들을 특징으로 하는 Funko Legends Pops!와 현재 스타 선수들을 보여주는 NFL Series 12 Pops!를 출시하며, 이는 $12-$15에 Funko.com과 주요 미국 소매점에서 구입할 수 있습니다.

Funko (Nasdaq: FNKO) a annoncé une grande expansion de sa ligne Pop! Yourself en partenariat avec la NFL. Les fans peuvent désormais personnaliser les figurines Pop! avec des vêtements de toutes les 32 équipes de la NFL, disponibles pour 35 $ via la plateforme en ligne de Funko. La collaboration comprend des t-shirts et sweat-shirts personnalisables, des corps de personnages, des accessoires et des emballages à l'effigie de la NFL. La PDG de Funko, Cynthia Williams, a souligné qu'il s'agit d'une collaboration sans précédent visant les plus de 200 millions de fans de la NFL.

Pour célébrer le lancement, Funko organise une activation éphémère lors de la fête Power & Light Game Day Block & Watch Party à Kansas City le 5 septembre, coïncidant avec le coup d'envoi de la 105e saison de la NFL. De plus, Funko lancera les Funko Legends Pops! mettant en avant des membres du Hall of Fame et les NFL Series 12 Pops! présentant des joueurs étoiles actuels, disponibles pour 12-15 $ sur Funko.com et chez les principaux détaillants américains.

Funko (Nasdaq: FNKO) hat eine große Erweiterung seiner Pop! Yourself-Linie in Zusammenarbeit mit der NFL angekündigt. Fans können jetzt Pop! Figuren mit Kleidung von allen 32 NFL-Teams personalisieren, die für 35 $ über die Online-Plattform von Funko erhältlich sind. Die Zusammenarbeit umfasst anpassbare T-Shirts und Hoodies, Charakterkörper, Zubehör und NFL-gebrandete Verpackungen. Die CEO von Funko, Cynthia Williams, hob hervor, dass dies eine einmalige Zusammenarbeit ist, die sich an die mehr als 200 Millionen Fans der NFL richtet.

Zur Feier des Launches veranstaltet Funko eine Pop-up-Aktivität bei der Power & Light Game Day Block & Watch Party in Kansas City am 5. September, die mit dem Auftakt der 105. NFL-Saison zusammenfällt. Darüber hinaus veröffentlicht Funko Funko Legends Pops! mit Mitgliedern der Hall of Fame und NFL Series 12 Pops! mit aktuellen Starspielern, die für 12-15 $ auf Funko.com und bei großen US-Händlern erhältlich sind.

Positive
  • Partnership with NFL expands Pop! Yourself line to include all 32 NFL teams
  • New product line targets NFL's large fanbase of over 200 million fans
  • Pop-up activation at NFL kickoff game in Kansas City to promote the new product line
  • Launch of Funko Legends Pops! and NFL Series 12 Pops! to complement the NFL partnership
Negative
  • None.

Pop! Yourself NFL Pop-Up Experience at the Kickoff Game in Kansas City

Kansas City’s Power & Light Game Day Block & Watch Party To Celebrate the Collab’s Debut at the Funko Funzone on September 5

EVERETT, Wash.--(BUSINESS WIRE)-- Funko (Nasdaq: FNKO), the leading global pop culture brand, is thrilled to announce a major expansion of its acclaimed Pop! Yourself line in partnership with the NFL. Tees and hoodies for Pop! Yourself figures will be available in all 32 NFL teams. Taking fan-first collectibles to the next level, the expanded personalized offerings coincide with an event at the NFL’s kickoff game in Kansas City, marking a spectacular start for fans to sport their fandoms in Pop! form.

Courtesy of Funko.

Courtesy of Funko.

Available for $35 via Funko’s Pop! Yourself online experience, fans will access a selection of gray and white v-neck shirts and hoodies, complete with character body, two accessories (e.g. a football and a foam finger) and NFL-branded packaging to flaunt team pride and allegiance. Pop! Yourself collectors also gain access to an exclusive avatar of themselves decked out in their selected NFL team attire, ideal for showcasing across social media channels.

“Our groundbreaking partnership with the NFL marks an exciting milestone for Pop! Yourself," said Funko's CEO Cynthia Williams. "This first-of-its-kind collaboration empowers fans to celebrate the people they love and the moments they cherish with a personalized touch, while also proudly displaying their loyalty to their favorite NFL teams. We’re thrilled to bring this unique experience to the NFL's fanbase of over 200 million fans.”

Funko is gearing up for an exciting pop-up activation, where fans can dive into a range of engaging games, score fantastic prizes, and personalize their Pop! Yourself figures online at this year’s Game Day Experience: Home Opener Block Party and Watch Party at Kansas City’s Power & Light on September 5. Shaping up to be a monumental event as the Kansas City Chiefs take on the Baltimore Ravens, Funko will be in the thick of the action to celebrate the launch!

Timed to also coincide with the NFL’s 105th season launch and this partnership, Funko will also debut the highly anticipated Funko Legends Pops!, showcasing iconic Hall of Famers, alongside NFL Series 12 Pops!, which spotlight today’s star players. Available at Funko.com and major US retailers for $12-$15 each, these collectibles are designed to bring fans closer to their favorite football heroes.

ABOUT POP! YOURSELF

Pop! Yourself is a personalized product offering from Funko, the leading pop culture lifestyle brand. The line is an expansion of Funko's core Pop! line, which features the biggest celebrities across film, TV, music, sports and more. Offering more customization than ever before, while making collecting more personal and FUN, Pop! Yourself celebrates all of life’s moments, including birthdays, engagements, graduations, weddings, holidays and more!

ABOUT FUNKO

Headquartered in Everett, Washington, Funko is a leading pop-culture lifestyle brand. Funko designs, sources, and distributes licensed pop-culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares, and accessories for consumers who seek tangible ways to connect with their favorite pop-culture brands and characters. Learn more at Funko, and follow us on TikTok, X, and Instagram.

Briana Richard or Shawna Lynch

funko@42west.com

Source: Funko, Inc.

FAQ

What is Funko's new NFL-related product offering?

Funko has expanded its Pop! Yourself line to include customizable Pop! figures with apparel from all 32 NFL teams, allowing fans to personalize their collectibles with their favorite team's gear.

How much do the new NFL-themed Pop! Yourself figures cost?

The new NFL-themed Pop! Yourself figures are available for $35 through Funko's online platform.

When and where is Funko promoting its new NFL partnership?

Funko is hosting a pop-up activation at Kansas City's Power & Light Game Day Block & Watch Party on September 5, 2023, coinciding with the NFL's 105th season kickoff.

What other NFL-related products is Funko releasing alongside the Pop! Yourself expansion?

Funko is also releasing Funko Legends Pops! featuring Hall of Famers and NFL Series 12 Pops! showcasing current star players, available for $12-$15 at Funko.com and major US retailers.

Funko, Inc.

NASDAQ:FNKO

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