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Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
Forrester (Nasdaq: FORR) announced the Forrester AI Teams app is certified for Microsoft Teams and available in Microsoft Marketplace, free to current clients. The app delivers proprietary research and advice inside daily workflows, with usage up 55% YoY and prompt volume up 65%.
Forrester says the app does not use client prompts to train models, and it is available to active Forrester Decisions, Market Insights, and Forrester AI Access license holders.
Forrester (Nasdaq: FORR) announced agendas for its 2026 global CX events: CX Summit EMEA in Amsterdam (June 8–10), CX Forum East in New York City (June 16–17), and CX Forum West in San Francisco (June 29–30).
The 2026 theme, "Build The Experience AI Can’t," focuses on combining human creativity, context, identity, and quality data with AI. Events feature keynotes on Total Experience, distrust in AI, immersive programs, an Executive Leadership Exchange, Total Experience Honorees, and a Future Leaders program.
Forrester (Nasdaq: FORR) announced Grammy-nominated rock band The Fray will headline B2B Summit North America in Phoenix, April 26–29, 2026. The event theme, “GTM Singularity,” focuses on modernizing go-to-market strategies amid AI-driven buyer shifts. The Fray releases a new album, A Light That Waits, in March 2026.
Sessions will target marketing, sales, customer success, and product leaders seeking research-backed frameworks to adapt GTM approaches as buying decisions increasingly occur before seller contact.
Forrester (Nasdaq: FORR) reported fourth-quarter and full-year 2025 results with contract value down 6% to $292.4M and total 2025 revenue of $396.9M versus $432.5M in 2024. Management announced a restructuring and accelerated AI integration.
Q4 revenue was $101.1M; Q4 GAAP net loss was $33.9M (includes $26.8M goodwill impairment). FY GAAP net loss was $119.4M (includes $110.7M goodwill impairment). Full-year 2026 guidance: revenue $345M–$360M, GAAP diluted loss ~$0.20–$0.10, adjusted EPS $0.72–$0.82, adjusted operating margin 6.0%–6.5%.
Forrester (Nasdaq: FORR) forecasts global technology spend will grow 7.8% in 2026 to $5.6 trillion, up from $5.2 trillion in 2025. North America is projected to reach $2.28 trillion, Asia Pacific $1.1 trillion, and Europe $1.75 trillion.
Computer equipment and software lead growth, with computer equipment projected at 16.8% growth in 2026 and AI-specialized servers expected to capture a majority share by 2030.
Forrester Research (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The live webcast will be available at Forrester.com, with preregistration and free audio application instructions provided.
A replay will be posted on Forrester’s website for those unable to join live; investors are advised to log on at least 15 minutes early.
Forrester (Nasdaq: FORR) updated its global events portfolio on January 28, 2026 to prioritize shorter, more intimate Forums and enhanced peer networking.
The redesigned lineup emphasizes one- to one-and-a-half-day events, curated programming, invitation-only Executive Leadership Exchange, Future Leaders, and reimagined sponsorships.
Forrester (Nasdaq: FORR) published The State Of Business Buying, 2026, showing generative AI is reshaping B2B purchasing while human validation stays critical. Key findings: typical decisions include 13 internal stakeholders and 9 external influencers; 94% of buyers with groups of six-plus see benefits; 53% of buying cycles involve procurement as decision-makers; >60% use trials; and 78% of purchases ≥$10M involve a trial. The report advises role-specific insights, validated claims, and trial experiences to win complex deals.
Forrester will discuss implications at B2B Summit North America, April 26–29, 2026 in Phoenix.
Forrester (Nasdaq: FORR) announced the theme and agenda for B2B Summit North America, to be held in Phoenix, April 26–29, 2026. The summit theme, GTM singularity, focuses on how generative AI and AI-driven search are reshaping B2B buyer behavior and forcing a reset of traditional go-to-market strategies. Sessions include keynotes on discovery, brand + demand alignment, human+AI integration, and accountability, plus analyst meetings, peer networking, and certification courses. Award winners for B2B Return On Integration Honors and B2B Programs Of The Year will be announced; award entry deadline is February 2, 2026.
Forrester (Nasdaq: FORR) forecasts a modest net impact from AI on US jobs through 2030: 6% of jobs could be automated (about 10.4 million roles), while 20% of jobs will be augmented by AI over the next five years. The report warns against premature role elimination, saying over half of AI-attributed layoffs will be quietly reversed and that "AI washing"—labeling financially driven cuts as AI-driven—is occurring.
Forrester urges investment in employee training, governance, and ethical AI use to realize AI benefits without damaging reputations or employee experience.