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Forrester presented new research at the B2B Summit North America, emphasizing the need for B2B firms to transform their revenue process in line with changing buyer behaviors. The Forrester Opportunity Lifecycle framework aims to align marketing, sales, and customer success functions to create meaningful interactions and sustainable growth. Customer-obsessed companies see higher revenue, profitability, and customer retention rates, highlighting the importance of putting customers first.
Forrester has opened nominations for its Security & Risk Enterprise Leadership Award, recognizing organizations for implementing successful security, privacy, and risk strategies that build trust with customers, employees, and partners. The award criteria focus on providing secure, private, and resilient customer offerings and quantifiably better outcomes for stakeholders. The deadline for nominations is October 4, 2024, with the winner announced before the Security & Risk Summit in December 2024.
Forrester Research, Inc. reported its 2024 first-quarter financial results, with contract value at $323.1 million, down 4% from the previous year. The company saw stabilization in CV retention metrics, an uptick in new business, and the rollout of Izola, its generative AI tool. However, first-quarter revenue decreased by 12%, mainly due to consulting headwinds. Forrester expects the momentum to pick up in Forrester Decisions as the year progresses. Total revenues for Q1 were $100.1 million, and the company's board authorized a $25 million increase in stock repurchase program.
Forrester announced the full conference agenda for its CX Summit EMEA event, focusing on leveraging generative AI tools to enhance customer experiences. The event will address the challenges of integrating human and AI experiences in the context of new regulations and cultural differences in Europe. Key sessions include topics on AI regulations, talent strategy in the age of AI, sustainability, and metrics alignment. Attendees can also participate in certification courses, leadership programs, and a GenAI Hackathon.
