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Forrester (Nasdaq: FORR) opened nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards, recognizing B2B organizations that align marketing, sales, product, and customer success or demonstrate functional excellence.
Key dates: nomination deadline February 2, 2026; award recognition at B2B Summit North America, April 26–29, 2026 in Phoenix. Attendees registering by January 31, 2026 can access a limited-time Plan & Prosper offer. The awards require nominees to show customer-focused integration and share tangible metrics or examples of functional achievement.
Forrester (Nasdaq: FORR) reported third-quarter 2025 results and full-year 2025 guidance on October 30, 2025. Key Q3 metrics: contract value $288.1M (down 7%), revenues $94.3M (vs $102.5M a year ago), GAAP net loss $2.1M or $0.11 per diluted share, and adjusted net income $7.2M or $0.37 per diluted share. Management highlighted new product launches including Forrester AI Access and continued investment in AI capabilities.
Full-year 2025 GAAP guidance: revenues $395.0M–$405.0M (decline 8.7%–6.4%), GAAP diluted loss per share $4.50–$4.40, and operating margin approx -19.3% to -18.3%. Adjusted 2025 outlook: adjusted EPS $1.15–$1.25 and adjusted operating margin 7.5%–8.5%, excluding an $83.9M goodwill impairment and other specified adjustments.
Forrester (Nasdaq: FORR) released its 2026 B2C marketing, CX, and digital business predictions on October 28, 2025, warning that rapid generative AI adoption will expose fragmented vendor ecosystems and raise consumer skepticism.
Key quantified forecasts include: one-third of companies will degrade experiences via premature AI self-service, a 20% surge in AI-driven privacy class-action lawsuits, a 30% cut to display ad budgets as advertisers shift spend, and one-third of consumers opting for offline brand experiences.
Forrester (Nasdaq: FORR) released its 2026 Technology & Security Predictions, forecasting a market correction as AI expectations meet delivery gaps.
Key points: enterprises will defer 25% of planned AI spend into 2027 as CFO-led ROI scrutiny intensifies; neoclouds are projected to capture $20 billion in revenue; developer hiring times will double; and quantum security spending will exceed 5% of IT security budgets in 2026.
The report covers AI, cloud, cybersecurity, automation, software development, and more, and offers resources including guides and a webinar for leaders planning 2026 investments.
Forrester (Nasdaq: FORR) published its 2026 B2B marketing, sales, and product predictions on October 28, 2025, warning that ungoverned generative AI adoption will create buyer confusion and market risk.
Key findings: 19% of buyers using AI feel less confident in purchase decisions, $10+ billion of enterprise value could be lost from stock declines, settlements, and fines, and 61% of purchase influencers expect private genAI engines in 2025. Forrester recommends stronger AI governance, raising employee "AI intelligence quotient," and combining human expertise with genAI to protect trust and buyer outcomes.
Forrester (Nasdaq: FORR) named BNP Paribas Bank Polska a 2025 recipient of its Security & Risk Enterprise Leadership Award. The award recognition will occur at Forrester’s Security & Risk Summit in Austin, Texas, and digitally on November 5–7, 2025. BNP Paribas Bank Polska was cited for a customer-centric security strategy, strong product security maturity, embedded security tools in development, crisis-ready breach planning, transparency on Ukraine-linked threats, hybrid talent models, cross-functional collaboration, and detailed privacy standards including child protection online.
The Oregon Lottery was named the public sector recipient. Forrester highlighted measurable outcomes for the winners, including fewer customer complaints and higher eNPS scores as indicators of improved customer experience.
Forrester (Nasdaq: FORR) named the United States Department of the Navy, Takeda Pharmaceuticals, and Bank of America as winners of its 2025 Technology Awards for North America, honoring Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact respectively.
The Navy was recognized for mission-focused IT, faster delivery cycles, DON GPT, and a Zero Trust cloud; Takeda for its 10-step Business Architecture Framework and an enterprise GenAI hub with over 60 generative AI solutions; Bank of America for enterprise AI scale, Erica (launched 2018), a 50% cut in IT service desk calls and 90% employee adoption, and more than 1,500 AI patents.
Forrester Research (Nasdaq: FORR) will broadcast its third-quarter 2025 earnings conference call at 4:30 p.m. ET on October 30, 2025. The live webcast will be available at Forrester.com; investors should log on at least 15 minutes early. Participants may pre-register and are instructed to download required audio applications at no charge to ensure connectivity. A replay will be posted on Forrester’s website for those unable to join live.
Forrester (Nasdaq: FORR) published its 2026 European Predictions on October 8, 2025, at the Technology & Innovation Summit EMEA in London. Key findings: European firms will accelerate efforts for digital sovereignty but won’t fully abandon US hyperscalers in 2026, leaving AWS, Microsoft Azure, and Google Cloud dominant.
Major quantified forecasts: consumer daily use of generative AI will double across most European countries in 2026; NATO’s June 2025 pledge to raise defence spending to 5% of GDP (with 1.5% for enabling infrastructure) will drive a 20% tech budget uplift for EU critical infrastructure operators next year. Forrester also projects slower enterprise AI adoption in Europe versus the US and highlights UK policy choices that may boost public-sector productivity while eroding citizen trust.
Forrester (NASDAQ:FORR) has announced the winners of its 2025 Technology Awards for the EMEA region. mBank, Poland's first digital bank, received the Technology Strategy Impact Award for its successful five-year modernization strategy in core banking infrastructure. Philip Morris International (PMI) won the Enterprise Architecture Award for transforming its EA team into a strategic partner driving technology transformation.
The awards will be presented at Forrester's Technology & Innovation Summit EMEA, scheduled for October 8-10, 2025, in London. Additional finalists include TBC Bank and PMI for the Technology Strategy Impact Award, and stc for the Enterprise Architecture Award.