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Forrester Research, Inc. reports company developments tied to its independent research, data, and advisory services for technology, customer experience, digital, marketing, revenue, and product leaders. News commonly covers quarterly financial results, contract value trends, revenue guidance, and management commentary on the company’s research and advisory model.
Company updates also feature Forrester AI, formerly Izola, and integrations that deliver Forrester research within workplace tools such as Microsoft Teams and Microsoft 365 Copilot. Recurring releases include enterprise AI research, B2B go-to-market studies, global technology awards, B2B Summit programming, and events that showcase the company’s research frameworks and client-facing advisory themes.
Forrester (Nasdaq: FORR) announced the Forrester AI Teams app is certified for Microsoft Teams and available in Microsoft Marketplace, free to current clients. The app delivers proprietary research and advice inside daily workflows, with usage up 55% YoY and prompt volume up 65%.
Forrester says the app does not use client prompts to train models, and it is available to active Forrester Decisions, Market Insights, and Forrester AI Access license holders.
Forrester (Nasdaq: FORR) announced agendas for its 2026 global CX events: CX Summit EMEA in Amsterdam (June 8–10), CX Forum East in New York City (June 16–17), and CX Forum West in San Francisco (June 29–30).
The 2026 theme, "Build The Experience AI Can’t," focuses on combining human creativity, context, identity, and quality data with AI. Events feature keynotes on Total Experience, distrust in AI, immersive programs, an Executive Leadership Exchange, Total Experience Honorees, and a Future Leaders program.
Forrester (Nasdaq: FORR) announced Grammy-nominated rock band The Fray will headline B2B Summit North America in Phoenix, April 26–29, 2026. The event theme, “GTM Singularity,” focuses on modernizing go-to-market strategies amid AI-driven buyer shifts. The Fray releases a new album, A Light That Waits, in March 2026.
Sessions will target marketing, sales, customer success, and product leaders seeking research-backed frameworks to adapt GTM approaches as buying decisions increasingly occur before seller contact.
Forrester (Nasdaq: FORR) reported fourth-quarter and full-year 2025 results with contract value down 6% to $292.4M and total 2025 revenue of $396.9M versus $432.5M in 2024. Management announced a restructuring and accelerated AI integration.
Q4 revenue was $101.1M; Q4 GAAP net loss was $33.9M (includes $26.8M goodwill impairment). FY GAAP net loss was $119.4M (includes $110.7M goodwill impairment). Full-year 2026 guidance: revenue $345M–$360M, GAAP diluted loss ~$0.20–$0.10, adjusted EPS $0.72–$0.82, adjusted operating margin 6.0%–6.5%.
Forrester (Nasdaq: FORR) forecasts global technology spend will grow 7.8% in 2026 to $5.6 trillion, up from $5.2 trillion in 2025. North America is projected to reach $2.28 trillion, Asia Pacific $1.1 trillion, and Europe $1.75 trillion.
Computer equipment and software lead growth, with computer equipment projected at 16.8% growth in 2026 and AI-specialized servers expected to capture a majority share by 2030.
Forrester Research (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The live webcast will be available at Forrester.com, with preregistration and free audio application instructions provided.
A replay will be posted on Forrester’s website for those unable to join live; investors are advised to log on at least 15 minutes early.
Forrester (Nasdaq: FORR) updated its global events portfolio on January 28, 2026 to prioritize shorter, more intimate Forums and enhanced peer networking.
The redesigned lineup emphasizes one- to one-and-a-half-day events, curated programming, invitation-only Executive Leadership Exchange, Future Leaders, and reimagined sponsorships.
Forrester (Nasdaq: FORR) published The State Of Business Buying, 2026, showing generative AI is reshaping B2B purchasing while human validation stays critical. Key findings: typical decisions include 13 internal stakeholders and 9 external influencers; 94% of buyers with groups of six-plus see benefits; 53% of buying cycles involve procurement as decision-makers; >60% use trials; and 78% of purchases ≥$10M involve a trial. The report advises role-specific insights, validated claims, and trial experiences to win complex deals.
Forrester will discuss implications at B2B Summit North America, April 26–29, 2026 in Phoenix.
Forrester (Nasdaq: FORR) announced the theme and agenda for B2B Summit North America, to be held in Phoenix, April 26–29, 2026. The summit theme, GTM singularity, focuses on how generative AI and AI-driven search are reshaping B2B buyer behavior and forcing a reset of traditional go-to-market strategies. Sessions include keynotes on discovery, brand + demand alignment, human+AI integration, and accountability, plus analyst meetings, peer networking, and certification courses. Award winners for B2B Return On Integration Honors and B2B Programs Of The Year will be announced; award entry deadline is February 2, 2026.
Forrester (Nasdaq: FORR) forecasts a modest net impact from AI on US jobs through 2030: 6% of jobs could be automated (about 10.4 million roles), while 20% of jobs will be augmented by AI over the next five years. The report warns against premature role elimination, saying over half of AI-attributed layoffs will be quietly reversed and that "AI washing"—labeling financially driven cuts as AI-driven—is occurring.
Forrester urges investment in employee training, governance, and ethical AI use to realize AI benefits without damaging reputations or employee experience.