Forrester Research, Inc. reports company developments tied to its independent research, data, and advisory services for technology, customer experience, digital, marketing, revenue, and product leaders. News commonly covers quarterly financial results, contract value trends, revenue guidance, and management commentary on the company’s research and advisory model.
Company updates also feature Forrester AI, formerly Izola, and integrations that deliver Forrester research within workplace tools such as Microsoft Teams and Microsoft 365 Copilot. Recurring releases include enterprise AI research, B2B go-to-market studies, global technology awards, B2B Summit programming, and events that showcase the company’s research frameworks and client-facing advisory themes.
Forrester's US 2020 Customer Experience Index (CX Index) reveals a significant improvement in customer experience quality, with 27% of brands increasing their scores compared to previous years. Nine industries saw score average improvements, with the percentage of brands achieving good scores rising to 20%, the highest in five years. Brands like Lexus and Navy Federal Credit Union excelled by consistently meeting customer needs. The findings emphasize the importance of emotional engagement and customer loyalty in driving revenue growth post-COVID-19.