Welcome to our dedicated page for Forrester Resh news (Ticker: FORR), a resource for investors and traders seeking the latest updates and insights on Forrester Resh stock.
Forrester Research, Inc. reports company developments tied to its independent research, data, and advisory services for technology, customer experience, digital, marketing, revenue, and product leaders. News commonly covers quarterly financial results, contract value trends, revenue guidance, and management commentary on the company’s research and advisory model.
Company updates also feature Forrester AI, formerly Izola, and integrations that deliver Forrester research within workplace tools such as Microsoft Teams and Microsoft 365 Copilot. Recurring releases include enterprise AI research, B2B go-to-market studies, global technology awards, B2B Summit programming, and events that showcase the company’s research frameworks and client-facing advisory themes.
Forrester (Nasdaq: FORR) updated its global events portfolio on January 28, 2026 to prioritize shorter, more intimate Forums and enhanced peer networking.
The redesigned lineup emphasizes one- to one-and-a-half-day events, curated programming, invitation-only Executive Leadership Exchange, Future Leaders, and reimagined sponsorships.
Forrester (Nasdaq: FORR) published The State Of Business Buying, 2026, showing generative AI is reshaping B2B purchasing while human validation stays critical. Key findings: typical decisions include 13 internal stakeholders and 9 external influencers; 94% of buyers with groups of six-plus see benefits; 53% of buying cycles involve procurement as decision-makers; >60% use trials; and 78% of purchases ≥$10M involve a trial. The report advises role-specific insights, validated claims, and trial experiences to win complex deals.
Forrester will discuss implications at B2B Summit North America, April 26–29, 2026 in Phoenix.
Forrester (Nasdaq: FORR) announced the theme and agenda for B2B Summit North America, to be held in Phoenix, April 26–29, 2026. The summit theme, GTM singularity, focuses on how generative AI and AI-driven search are reshaping B2B buyer behavior and forcing a reset of traditional go-to-market strategies. Sessions include keynotes on discovery, brand + demand alignment, human+AI integration, and accountability, plus analyst meetings, peer networking, and certification courses. Award winners for B2B Return On Integration Honors and B2B Programs Of The Year will be announced; award entry deadline is February 2, 2026.
Forrester (Nasdaq: FORR) forecasts a modest net impact from AI on US jobs through 2030: 6% of jobs could be automated (about 10.4 million roles), while 20% of jobs will be augmented by AI over the next five years. The report warns against premature role elimination, saying over half of AI-attributed layoffs will be quietly reversed and that "AI washing"—labeling financially driven cuts as AI-driven—is occurring.
Forrester urges investment in employee training, governance, and ethical AI use to realize AI benefits without damaging reputations or employee experience.
Forrester (Nasdaq: FORR) opened nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards, recognizing B2B organizations that align marketing, sales, product, and customer success or demonstrate functional excellence.
Key dates: nomination deadline February 2, 2026; award recognition at B2B Summit North America, April 26–29, 2026 in Phoenix. Attendees registering by January 31, 2026 can access a limited-time Plan & Prosper offer. The awards require nominees to show customer-focused integration and share tangible metrics or examples of functional achievement.
Forrester (Nasdaq: FORR) reported third-quarter 2025 results and full-year 2025 guidance on October 30, 2025. Key Q3 metrics: contract value $288.1M (down 7%), revenues $94.3M (vs $102.5M a year ago), GAAP net loss $2.1M or $0.11 per diluted share, and adjusted net income $7.2M or $0.37 per diluted share. Management highlighted new product launches including Forrester AI Access and continued investment in AI capabilities.
Full-year 2025 GAAP guidance: revenues $395.0M–$405.0M (decline 8.7%–6.4%), GAAP diluted loss per share $4.50–$4.40, and operating margin approx -19.3% to -18.3%. Adjusted 2025 outlook: adjusted EPS $1.15–$1.25 and adjusted operating margin 7.5%–8.5%, excluding an $83.9M goodwill impairment and other specified adjustments.
Forrester (Nasdaq: FORR) released its 2026 Technology & Security Predictions, forecasting a market correction as AI expectations meet delivery gaps.
Key points: enterprises will defer 25% of planned AI spend into 2027 as CFO-led ROI scrutiny intensifies; neoclouds are projected to capture $20 billion in revenue; developer hiring times will double; and quantum security spending will exceed 5% of IT security budgets in 2026.
The report covers AI, cloud, cybersecurity, automation, software development, and more, and offers resources including guides and a webinar for leaders planning 2026 investments.
Forrester (Nasdaq: FORR) published its 2026 B2B marketing, sales, and product predictions on October 28, 2025, warning that ungoverned generative AI adoption will create buyer confusion and market risk.
Key findings: 19% of buyers using AI feel less confident in purchase decisions, $10+ billion of enterprise value could be lost from stock declines, settlements, and fines, and 61% of purchase influencers expect private genAI engines in 2025. Forrester recommends stronger AI governance, raising employee "AI intelligence quotient," and combining human expertise with genAI to protect trust and buyer outcomes.
Forrester (Nasdaq: FORR) released its 2026 B2C marketing, CX, and digital business predictions on October 28, 2025, warning that rapid generative AI adoption will expose fragmented vendor ecosystems and raise consumer skepticism.
Key quantified forecasts include: one-third of companies will degrade experiences via premature AI self-service, a 20% surge in AI-driven privacy class-action lawsuits, a 30% cut to display ad budgets as advertisers shift spend, and one-third of consumers opting for offline brand experiences.
Forrester (Nasdaq: FORR) named BNP Paribas Bank Polska a 2025 recipient of its Security & Risk Enterprise Leadership Award. The award recognition will occur at Forrester’s Security & Risk Summit in Austin, Texas, and digitally on November 5–7, 2025. BNP Paribas Bank Polska was cited for a customer-centric security strategy, strong product security maturity, embedded security tools in development, crisis-ready breach planning, transparency on Ukraine-linked threats, hybrid talent models, cross-functional collaboration, and detailed privacy standards including child protection online.
The Oregon Lottery was named the public sector recipient. Forrester highlighted measurable outcomes for the winners, including fewer customer complaints and higher eNPS scores as indicators of improved customer experience.