Welcome to our dedicated page for Forrester Resh news (Ticker: FORR), a resource for investors and traders seeking the latest updates and insights on Forrester Resh stock.
Forrester Research Inc (NASDAQ: FORR) is a research and advisory firm that regularly publishes forecasts, predictions, and thematic reports for business and technology leaders. News about Forrester often highlights its analysis of trends in artificial intelligence, automation, future-of-work dynamics, and B2B and B2C marketing, as well as its views on technology and security, regional developments, and customer experience.
Company announcements frequently cover new research such as AI job impact forecasts, technology and security predictions, and B2B and B2C marketing outlooks. These updates provide insight into how Forrester interprets shifts in buyer behavior, enterprise technology spending, governance of generative AI, and the relationship between human expertise and AI tools.
Forrester’s news flow also includes information about its events and awards. Examples include B2B Summit North America, Technology & Innovation Summit, and Security & Risk-focused gatherings, where the company shares new research and hosts keynotes, breakouts, and analyst sessions. Announcements about B2B awards and technology awards showcase organizations that apply Forrester’s frameworks and best practices.
Investors and practitioners following FORR can use this news stream to track the company’s research themes, event agendas, and perspectives on AI, digital transformation, and customer-centric strategies. Regular updates on earnings calls and financial results also appear in the news, offering context on how Forrester’s research, consulting, and events activities translate into reported performance.
Forrester (FORR) has unveiled its Top 10 Emerging Technologies for 2025, highlighting how AI innovation is transitioning from experimental to business-critical. The research categorizes technologies across three benefit horizons:
Short-term benefits (within 2 years): - IoT security for strengthening defenses of critical data and connected devices - Synthetic data for enhancing AI model training while improving trust and privacy
Mid-term benefits (2-5 years): - Agentic AI for autonomous decision-making and business process automation - GenAI for visual content in marketing, advertising, retail, and e-commerce
Long-term benefits (5+ years): - Humanoid robots, making their first appearance on the list, though facing challenges in R&D costs and integration
Forrester Research (FORR) has announced it will broadcast its first-quarter 2025 earnings conference call on May 6, 2025, at 4:30 p.m. ET. The call will be accessible through Forrester.com, with investors advised to log in 15 minutes before the broadcast.
Participants can pre-register for the call through a provided link, where necessary audio applications can be downloaded free of charge. For those unable to attend the live broadcast, a replay will be made available on the company's website.
Forrester (FORR) has launched nominations for its 2025 Security & Risk Enterprise Leadership Award, targeting organizations with 1,000+ employees globally. The award recognizes companies implementing comprehensive security, privacy, and risk strategies that protect against threats while building stakeholder trust.
The evaluation criteria include: providing secure and resilient customer experiences, implementing protective employee practices, fostering innovation through partner collaboration, managing emerging technology risks, and embedding security considerations across the enterprise.
Nominations close on July 23, 2025. The winner will be announced before and honored at Forrester's Security & Risk Summit in Austin, Texas, scheduled for November 5-7, 2025.
Forrester (FORR) has released a new report titled 'How To Thrive Through Volatility' addressing how business and technology leaders can navigate current economic uncertainty. The report highlights that amid unpredictable market conditions caused by tariffs, trade wars, cyberthreats, and geopolitical tensions, leaders should focus on four critical areas:
- Optimizing tech investments and simplifying technology through streamlining and modernization
- Reaffirming brand value and prioritizing customer segments
- Excelling at leading change through transparent communication and continuous learning
- Proactively managing risk across enterprise, ecosystem, and external factors
According to Sharyn Leaver, Forrester's chief research officer, while today's volatility stems from multiple uncontrollable forces, organizations can find opportunities in disruption by focusing on tech resource optimization, change leadership, and risk management.
Forrester (FORR) unveiled new research at B2B Summit North America highlighting how B2B organizations must adapt to modern buying behaviors. The research, titled 'Buying Networks: Your Buyers' New Reality,' reveals that younger buyers increasingly rely on generative AI, AI agents, and external influencers for purchase decisions.
The study emphasizes that today's business purchases involve complex buying networks, comprising internal buying group members and external parties including providers, customers, influencers, partners, and AI agents. To thrive in this evolving landscape, Forrester recommends organizations to:
- Establish connections between buying groups and external influencers through thought leadership
- Optimize websites for AI agents accessing information
- Deploy provider AI agents capable of engaging in contextual conversations
- Develop formal partner advocacy programs
Forrester (FORR) has launched nominations for its 2025 Global Technology Awards, expanding its recognition program with a new Data & AI Impact Award for North American organizations. The awards include three categories: Technology Strategy Impact, Enterprise Architecture (in partnership with The Open Group), and the new Data & AI Impact award.
Organizations with 1,000+ employees across North America, EMEA, and APAC can apply for the Technology Strategy Impact and Enterprise Architecture awards. The Data & AI Impact nominations will open on April 23, 2025, exclusively for North American companies.
Submission deadlines vary by region:
- APAC: May 27, 2025
- EMEA: July 16, 2025
- North America: July 16, 2025
Forrester (FORR) has announced its upcoming CX Summit EMEA event, set for June 2-4, 2025, in London with a digital attendance option. The event, themed 'The Total Experience: Your Brand, Their Journey,' will focus on helping CX, B2C marketing, and digital leaders develop comprehensive customer experience strategies.
Key sessions include:
- Brand + CX Powers Growth - introducing Forrester's total experience score framework, showing potential 3.5x revenue increase
- Design For The Future Of Experiences - focusing on evolving digital experiences
- Navigate The Culture Risks Of Metrics
- Lead And Master Change
- Build Customer Trust in AI
The event features workshops, an Executive Leadership Exchange program, the Forrester Women's Leadership Programme, and will announce the 2025 Customer-Obsessed Enterprise Award for EMEA winner.
Forrester (FORR) has announced its 2025 B2B Return On Integration (ROI) Honors and Programs Of The Year (POY) Awards winners. The ROI Honors recipients include SAS, Wolters Kluwer Health, and XPO, recognized for their excellence in cross-functional integration and customer-focused strategies.
The winners demonstrated significant achievements: SAS improved customer satisfaction and marketing's contribution to sales pipeline; Wolters Kluwer Health enhanced engagement with non-clinical buyers; and XPO successfully launched Premium Services, now used by over 3,000 shippers.
The POY Awards recognized seven companies for exceptional performance: Conga, FreeWheel, HCLTech, Palo Alto Networks, TEKsystems, TriNet, and Workday. These organizations will present their success stories at the B2B Summit North America, scheduled for March 31–April 3, 2025, in Phoenix.
Forrester (FORR) has announced its CX Summit North America, scheduled for June 23-26, 2025, in Nashville, Tennessee, with a digital attendance option. The conference theme 'The Total Experience: Your Brand, Their Journey' focuses on delivering seamless customer experiences across all touchpoints.
The event will feature over 100 sessions, including keynotes, workshops, and analyst-led roundtables. Key highlights include the unveiling of Forrester's Total Experience Score, a framework showing how integrated brand and customer experience strategies can increase revenue up to 3.5x. The summit will address important topics such as emerging technologies integration, measurement practices, and alignment across CX, marketing, and digital business functions.
Special offerings include a CX certification course, Women's Leadership Program, and an Executive Leadership Exchange. Super early-bird registration until March 10, 2025, offers a $1,100 discount, with team discounts available for group attendance.
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