OutKick Delivers Over 20 Million Unique Visitors, Views, and Minutes in February 2024
OutKick, a leading national sports platform, experienced significant audience growth in February 2024, with 24 million total multiplatform views, up 4% from the previous year. The platform also achieved 22 million total multiplatform minutes and 20.2 million total digital multiplatform unique visitors. OutKick's social media engagement on Facebook, X, and Instagram increased by 12%, with over 1.1 million total social actions. Additionally, the platform garnered over 17.1 million video views on various platforms, reflecting a 4% growth compared to the previous month.
03/21/2024 - 10:26 AM
NEW YORK --(BUSINESS WIRE)--
OutKick, the fastest growing national multimedia sports platform, finished February 2024 with strong audience performance numbers, including 24 million total multiplatform views, which is up 4% versus February 2023. The platform also delivered 22 million total multiplatform minutes and 20.2 million total digital multiplatform unique visitors, according to Comscore.
In commenting on the digital performance, Senior Vice President and Managing Editor Gary Schreier said,“OutKick continues its great start to 2024 with growth across the platform and remains the destination for all the news where sports and culture intersect.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 1.1 million total social actions in February 2024, up 12% versus February 2023. The platform also saw over 17.1 million video views on Facebook, X, and YouTube which is up 4% versus the prior month, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com .
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OutKick Press Contact:
brian.karpas@outkick.com
Source: OutKick
How many total multiplatform views did OutKick achieve in February 2024?
OutKick achieved 24 million total multiplatform views in February 2024.
What was the percentage increase in total multiplatform views for OutKick compared to February 2023?
OutKick experienced a 4% increase in total multiplatform views compared to February 2023.
How many total digital multiplatform unique visitors did OutKick have in February 2024?
OutKick had 20.2 million total digital multiplatform unique visitors in February 2024.
What was the percentage increase in social media engagement for OutKick in February 2024?
OutKick's social media engagement increased by 12% in February 2024.
How many total social actions did OutKick receive on Facebook, X, and Instagram in February 2024?
OutKick received over 1.1 million total social actions on Facebook, X, and Instagram in February 2024.
How many video views did OutKick achieve on Facebook, X, and YouTube in February 2024?
OutKick achieved over 17.1 million video views on Facebook, X, and YouTube in February 2024.
