Fox Factory Debuts First Team in Rebelle Rally 2024

Rhea-AI Summary

Fox Factory Holding Corp. (Nasdaq: FOXF) has announced its debut in the Rebelle Rally 2024, the longest competitive off-road navigation rally in the US. The company is fielding a team in the 4x4 class, featuring professional driver Kristen Matlock and Fox Factory test engineer Ashleigh Ballas. They will drive a Fox Factory-designed King of the Hammers Edition Ford Bronco with a custom suspension package.

Fox is also returning as an official partner through its Trail Trust social impact initiative, which focuses on sustainable adventure and expanding access to outdoor activities. The rally, taking place from October 10 to 19, 2024, will cover over 1,500 miles of desert terrain in California and Nevada, with teams relying solely on map and compass navigation.

Positive

• Fox Factory is expanding its presence in off-road competitions by entering the Rebelle Rally
• The company is showcasing its custom suspension technology in a high-profile event
• Participation aligns with Fox Factory's Trail Trust initiative, potentially enhancing brand reputation

Negative

• None.

DULUTH, Ga., Sept. 19, 2024 (GLOBE NEWSWIRE) -- Fox Factory Holding Corp. (Nasdaq: FOXF) announced it is fielding its first team to compete in the Rebelle Rally, the longest competitive off-road navigation rally in the United States and the first women’s endurance off-road rally in America.

Kristen Matlock, professional driver and FOX-supported athlete, along with Ashleigh Ballas, one of Fox Factory’s test engineers, will debut in the 4x4 class, driving a Fox Factory-designed and developed King of the Hammers Edition Ford Bronco.

The team's 2023 King of the Hammers edition Ford Bronco boasts a custom suspension package, specifically designed by Fox Factory in collaboration with off-road enthusiasts to optimize comfort, articulation, and capability. This state-of-the-art vehicle serves as a testament to both Ford's engineering prowess and Fox Factory’s commitment to providing championship-level performance equipment.

Additionally, Fox is returning for a second consecutive year as a Rebelle Rally official partner through Trail Trust, Fox Factory’s social impact initiative. Since launching Trail Trust in 2021, Fox Factory has focused on championing sustainable adventure for all, including expanding access to outdoor adventuring so everyone can experience the thrill of the ride.

“The Rebelle Rally perfectly embodies the mission of Trail Trust, and we’re thrilled to return as a partner,” shares Jackie Martin, Chief Purpose and Inclusion Officer. “I am even more excited to watch our first team take part in this grueling, skills-based competition. Eight days off the grid is no easy feat for anyone so I can’t wait to watch Ashleigh & Kristen shine on this impressive stage!”

This year's rally, taking place October 10 to 19, 2024, will see participants traverse over 1,500 miles of unforgiving terrain across the deserts of California and Nevada. Relying solely on map and compass, without GPS or internet assistance, teams will demonstrate exceptional teamwork, resilience, and navigational expertise.

Visit TrailTrust.com to learn more about the Trail Trust program and follow the Fox Factory team's journey at the 2024 Rebelle Rally.

About Fox Factory Holding Corp. (NASDAQ: FOXF)

Fox Factory Holding Corp. is a global leader in the design and manufacturing of premium products that deliver championship-level performance for specialty sports and on- and off-road vehicles. Its portfolio of brands, including FOX, Marucci, Method Race Wheels, and more, are fueled by unparalleled innovation that continuously earns the trust of professional athletes and passionate enthusiasts all around the world. The company is a direct supplier of shocks, suspension, and components to leading powered vehicle and bicycle original equipment manufacturers. The company acquires complementary businesses to integrate engineering and manufacturing expertise to reach beyond its core shock and suspension business, diversifying its product offerings and increasing its market potential. It also provides products in the aftermarket through its global network of retailers and distributors and through direct-to-consumer channels.

FOX and Trail Trust are registered trademarks of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of The NASDAQ OMX Group, Inc. All rights reserved.

Available Information

Fox Factory Holding Corp. announces material information to the public about Fox Factory Holding Corp. through a variety of means, including filings with the Securities and Exchange Commission, press releases, public conference calls, webcasts, and the investor relations section of its website (https://investor.ridefox.com/investor-relations/default.aspx) in order to achieve broad, non-exclusionary distribution of information to the public and for complying with its disclosure obligations under Regulation FD.

Link to Media Kit: https://foxpvg.imagerelay.com/fl/013debb5ce3e4c949bef5870e463e636

CONTACT:
ICR
Jeff Sonnek
646-277-1263
Jeff.Sonnek@icrinc.com

FAQ

When is Fox Factory (FOXF) participating in the Rebelle Rally 2024?

Fox Factory (FOXF) is participating in the Rebelle Rally from October 10 to 19, 2024.

What vehicle is the Fox Factory (FOXF) team using in the Rebelle Rally 2024?

The Fox Factory (FOXF) team is using a Fox Factory-designed and developed King of the Hammers Edition Ford Bronco with a custom suspension package.

Who are the members of Fox Factory's (FOXF) Rebelle Rally 2024 team?

Fox Factory's (FOXF) Rebelle Rally 2024 team consists of Kristen Matlock, a professional driver and FOX-supported athlete, and Ashleigh Ballas, one of Fox Factory's test engineers.

What is Trail Trust in relation to Fox Factory (FOXF)?

Trail Trust is Fox Factory's (FOXF) social impact initiative, focused on championing sustainable adventure and expanding access to outdoor activities. It's also an official partner of the Rebelle Rally.