Comcast and Fastly’s New Content Delivery Model Powers Highest Quality Experience for Peacock’s Biggest Live Events

Comcast is also exploring uses for its distributed computing resources beyond live streaming.

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Creates a Blueprint for Expanding Capacity and Improving Efficiency Across High-Demand, Real-Time Streaming Experiences

NEW YORK & PHILADELPHIA & SAN FRANCISCO--(BUSINESS WIRE)-- Comcast and Fastly are working with NBCUniversal to deliver live sports and other high-demand streaming events on Peacock from infrastructure located closer to viewers. The new approach runs Fastly’s content and application delivery software directly on Comcast’s highly distributed, nationwide network – expanding capacity and improving efficiency during Peacock’s biggest live moments, including marquee sports such as the NFL, NBA, MLB, and more.

“Live sports place extraordinary demands on streaming infrastructure, with millions of viewers often arriving at the same moment and expecting a consistent, high-quality experience, which creates enormous demand for network and streaming capacity,” said David Bohunek, Senior Vice President, Global Video Engineering, NBCUniversal Media Group. “By working with Comcast and Fastly to move high-demand content closer to viewers, we can add capacity where it matters most, reduce the amount of duplicate traffic and unnecessary distance in the delivery path, and help ensure fans can watch together with the quality and reliability they expect from Peacock.”

“We pioneered network virtualization technologies, putting computing power, storage, and intelligence deeper into our network and closer to customers,” said Elad Nafshi, Chief Network Officer, Comcast. “Our work with Fastly and Peacock demonstrates what becomes possible when partners can leverage these capabilities at the edge of our network. As sports streaming continues to grow, this is an important first step in creating a blueprint to redefine what live event delivery can become.”

“By integrating Fastly’s programmable edge platform directly into Comcast’s distributed edge, we can help Peacock intelligently scale live streams, critical APIs, security, and application performance closer to its audience when demand is at its highest,” said Kip Compton, Chief Executive Officer at Fastly. “It’s a powerful example of what becomes possible when content providers, edge platforms, and network operators work together to rethink how streaming is delivered.”

Bringing Peacock Content Closer to Fans

Comcast operates more than 200 AI-powered edge compute centers across the U.S., putting computing resources close to the customers it serves. The new model developed by Comcast and Fastly, announced earlier this month, enables Fastly’s software to run from these locations, giving Peacock another way to customize, manage, and deliver high-demand content closer to viewers.

More Efficient Content and Application Delivery

The Comcast and Fastly architecture is particularly well-suited for massive live events. Traditionally, content delivery platforms operate outside an Internet service provider’s network, repeatedly requiring identical content to travel from centralized locations across long network paths before entering the network that connects the viewer. The model instead runs Fastly’s software directly within Comcast’s network, where it can use distributed computing and storage resources to help dynamically manage and deliver Peacock content closer to viewers.

A Network Built for Live Streaming and More

Live streaming is one of the most immediate applications for this approach, but the underlying advantage of running technology closer to where it is needed extends much further. Gaming, cybersecurity, AI inference, and enterprise cloud services can all benefit from greater proximity to customers. Comcast is continuing to explore additional applications that can take advantage of computing resources distributed throughout its network.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

About Fastly, Inc.

Fastly’s (Nasdaq: FSLY) powerful and programmable edge cloud platform helps the world’s top brands deliver online experiences that are fast, safe, and engaging through edge compute, delivery, security, and observability offerings that improve site performance, enhance security, and empower innovation at a global scale. Compared to other providers, Fastly’s powerful, high-performance, and modern platform architecture empowers developers to deliver secure websites and apps with rapid time-to-market and demonstrated, industry-leading cost savings. Organizations around the world trust Fastly to help them upgrade the internet experience, including Reddit, Universal Music Group, and SeatGeek. Learn more about Fastly at www.fastly.com, and follow us @fastly.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260928090171/en/

NBCUniversal
Sophie Sieck, sophie.sieck@nbcuni.com

Comcast
Joel Shadle, joel_shadle@comcast.com

Fastly
Press
Stacey Hurwitz, press@fastly.com

Investor Relations
Vernon Essi, Jr., ir@fastly.com

Source: Comcast Corporation

Key Terms

edge compute technical

Edge compute means processing data on devices or local servers close to where the data is created instead of sending it to a distant central data center. For investors, it matters because it can reduce delays, lower ongoing network costs, and enable new products or services (like real-time sensors or video analytics) that can boost revenue or cut expenses; think of it as putting a small, fast workshop next to a factory rather than shipping parts back and forth to a distant warehouse.

api technical

An API, or Application Programming Interface, is a set of rules that allows different software programs to communicate and work together smoothly, much like a waiter translating your order into the kitchen and then bringing your meal back. For investors, APIs are important because they enable real-time access to financial data, trading systems, and other digital services, making it easier to make informed decisions quickly and efficiently.

ai inference technical

AI inference is the step where a trained artificial intelligence model uses its learned patterns to analyze new data and produce an output — for example, predicting a stock trend, flagging a medical image, or generating text, much like using a recipe to cook a meal. It matters to investors because inference determines real-world performance, speed, and cost of AI features, affects user experience and scalability, and influences operating expenses, regulatory compliance, and competitive advantage.