FirstService Residential Appoints Brent Reynolds as President of Master-Planned Communities in the South Region

Rhea-AI Summary

FirstService Residential (NYSE:FSV) announced on January 13, 2026 that Brent Reynolds has been appointed president of master-planned communities for the South Region, overseeing strategic growth and operations across Florida, Georgia, and Tennessee.

The new role was created to support expansion of large-scale, amenity-rich communities. Reynolds joined FSV in 2022 as vice president for the Orlando market and brings 35+ years of hospitality and residential operations experience, including a prior role where he helped grow Holiday Inn Club Vacations from 13 to 29 resorts. He holds a BS in Business Administration and an MBA in Data Analytics and will remain based in Orlando.

Positive

• Role created to support South Region master-planned community expansion
• 35+ years of hospitality and residential operations experience
• Previously helped grow Holiday Inn Club Vacations from 13 to 29 resorts
• Leadership background within FirstService Residential since 2022

Negative

• None.

News Market Reaction

-2.34%

1 alert

-2.34% News Effect

On the day this news was published, FSV declined 2.34%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Hospitality experience: More than 35 years Resort count growth: 13 to 29 resorts Joining year: 2022 +5 more

8 metrics

Hospitality experience More than 35 years Brent Reynolds’ experience in hospitality and residential operations

Resort count growth 13 to 29 resorts Growth at Holiday Inn Club Vacations under Reynolds’ prior leadership

Joining year 2022 Year Brent Reynolds joined FirstService Residential as Orlando VP

Current share price $160.47 Pre-news trading level on publication date

52-week high $209.66 Upper end of FSV’s 52-week trading range

52-week low $147.23 Lower end of FSV’s 52-week trading range

Market cap $7,289,730,275 Equity value prior to this management announcement

Dividend per share US$0.275 Most recent quarterly dividend declared (Dec 4, 2025)

Market Reality Check

Price: $158.68 Vol: Volume 195,516 is at 0.9x...

normal vol

$158.68 Last Close

Volume Volume 195,516 is at 0.9x the 20-day average of 216,381 ahead of this announcement. normal

Technical Shares at $160.47 are trading below the 200-day MA of $175.62, and 23.46% below the 52-week high.

Peers on Argus

FSV gained 0.63% while peers were mixed: CIGI (+0.33%), NMRK (+1.46%), CWK (+3.3...

FSV gained 0.63% while peers were mixed: CIGI (+0.33%), NMRK (+1.46%), CWK (+3.34%) versus OPEN (-0.85%) and COMP (-4.16%), indicating stock-specific rather than broad sector momentum.

Historical Context

5 past events · Latest: Dec 15 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 15	Customer recognition	Positive	-1.0%	Miami-Dade property management award for third consecutive year.
Dec 10	Portfolio expansion	Positive	-0.1%	New full-service management contract for Waterside Condominium Association.
Dec 04	Dividend declaration	Positive	+0.4%	Announcement of quarterly cash dividend and business scale metrics.
Dec 01	CFO appointment	Positive	-0.5%	New CFO named at Roofing Corp of America to support next growth stage.
Nov 10	Mgmt appointment	Positive	+0.6%	Director of Residential Hospitality appointed for New York new development group.

Pattern Detected

Recent corporate and recognition news has generally been positive, but 3 of 5 such announcements were followed by modest share price declines within 24 hours.

Recent Company History

Over the past two months, FirstService has highlighted multiple developments, including a quarterly cash dividend of US$0.275 per share and reporting about US$5.5 billion in annual revenues with more than 30,000 employees. The company announced portfolio expansion in New Jersey, service awards in Miami-Dade, and leadership appointments such as a new CFO at Roofing Corp of America and a Director of Residential Hospitality in New York. Today’s South Region leadership appointment fits this pattern of emphasizing service quality, geographic expansion, and management depth.

Market Pulse Summary

This announcement centers on strengthening leadership for large, master-planned communities across F...

Analysis

This announcement centers on strengthening leadership for large, master-planned communities across Florida, Georgia, and Tennessee, a region described as experiencing significant growth. It follows recent corporate milestones such as dividend declarations and prior management appointments, suggesting continued emphasis on operational depth and resident experience. With shares below the 200-day MA of $175.62 and well under the $209.66 52-week high, investors may focus on how this role supports execution in expanding, amenity-rich communities and contributes to longer-term growth in the South Region.

Key Terms

master-planned communities, amenity-rich communities, data analytics

3 terms

master-planned communities technical

"appointed ... as president of master-planned communities, overseeing strategic growth"

A master-planned community is a large residential development designed and built from a single blueprint that includes homes, roads, parks, schools, shops and utilities, often delivered in phases and managed by a homeowners association. For investors, it matters because these projects offer more predictable long-term income and property-value stability—like buying into a whole neighborhood designed to work together—while also carrying development, approval and infrastructure risks that affect returns.

amenity-rich communities technical

"These large-scale, amenity-rich communities require a blend of strategic operations"

Amenity-rich communities are residential or mixed-use neighborhoods built around a wide range of on-site or nearby conveniences—parks, shops, gyms, pools, transit links and services—that make daily life easier and more attractive. For investors, these communities often command higher rents, lower vacancy and stronger resale value because they draw and retain residents the way a well-equipped hotel draws guests: people are willing to pay more for convenience, comfort and lifestyle options.

data analytics technical

"an MBA in Data Analytics from Louisiana State University, Shreveport"

Data analytics is the process of examining large amounts of information to uncover patterns, trends, and insights. It helps investors make better decisions by turning complex data into clear, useful knowledge, much like how a detective finds clues to solve a mystery. This approach enables smarter planning and risk management in financial activities.

AI-generated analysis. Not financial advice.

New role will drive growth and operational excellence for the company's expanding large-scale, master-planned lifestyle portfolio in Florida, Georgia, and Tennessee.

PLANTATION, Fla., Jan. 13, 2026 /PRNewswire/ -- FirstService Residential, North America's leading property management company, announced the appointment of Brent Reynolds as president of master-planned communities, overseeing strategic growth and operational excellence across Florida, Georgia, and Tennessee.

The newly established position was created to support the continued expansion of large-scale, master-planned communities throughout the South Region, an area experiencing significant growth and increasing demand for specialized community management expertise.

"Brent is a proven leader whose breadth of experience and strategic mindset position him well to drive excellence, foster innovation, and deliver on our promise of exceptional living in master planned communities," said Robert G. Smith, president of FirstService Residential's South Region. "I am excited to have Brent on the South Region leadership team in his new role."

"I am honored to step into this position and look forward to building on our momentum in the master-planned space. These large-scale, amenity-rich communities require a blend of strategic operations and lifestyle vision to truly thrive," said Reynolds. "Our approach pairs depth of resources and expertise with hospitality-focused service to deliver experiences that enhance the lives of our residents."

Since joining FirstService Residential in 2022 as vice president for the Orlando market, Brent has led with exceptional results, driving revenue growth, improving customer satisfaction, and strengthening associate engagement. His leadership style emphasizes collaboration, performance, and accountability.

With more than 35 years of experience in hospitality and residential operations, Brent has built a career in elevating service standards and cultivating high-performing, cross-functional teams. Prior to joining FirstService Residential, he served as vice president of resort operations and brand delivery for Holiday Inn Club Vacations, where he helped grow the organization from 13 to 29 resorts by developing brand operating standards and driving operational excellence initiatives.

Brent holds a Bachelor of Science in Business Administration from Youngstown State University and an MBA in Data Analytics from Louisiana State University, Shreveport. He will continue to be based in the company's Orlando office.

Discover how FirstService Residential is simplifying property management for board members and developers at LifeSimplified.com.

About FirstService Residential
FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.
 
Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FirstService Energy, and special districts teams deliver additional levels of support.
 
Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.
 
FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients. 
 

View original content to download multimedia:https://www.prnewswire.com/news-releases/firstservice-residential-appoints-brent-reynolds-as-president-of-master-planned-communities-in-the-south-region-302657579.html

SOURCE FirstService Residential

FAQ

What position did FirstService Residential (FSV) announce on January 13, 2026?

FSV appointed Brent Reynolds as president of master-planned communities for the South Region.

Which states will Brent Reynolds oversee as president of master-planned communities at FSV (FSV)?

He will oversee operations and growth across Florida, Georgia, and Tennessee.

What relevant experience does Brent Reynolds bring to FirstService Residential (FSV)?

Reynolds has 35+ years in hospitality and residential operations and helped grow Holiday Inn Club Vacations from 13 to 29 resorts.

When did Brent Reynolds join FirstService Residential (FSV) and what was his prior role there?

He joined FSV in 2022 as vice president for the Orlando market.

Where will Brent Reynolds be based after his appointment at FirstService Residential (FSV)?

He will continue to be based in the company's Orlando office.

What qualifications does Brent Reynolds have for his new role at FirstService Residential (FSV)?

He holds a BS in Business Administration and an MBA in Data Analytics and has extensive operational leadership experience.