FirstService Residential Expands in Myrtle Beach, Welcoming Holiday Sands South Ocean Front Homeowners Association to Its Premier Portfolio

FirstService Residential adds the Holiday Sands South oceanfront community in Myrtle Beach to its managed portfolio, extending its local high-rise presence.

Rhea-AI Summary

FirstService Residential (FSV) has been selected to provide full-service property management for Holiday Sands South Ocean Front Homeowners Association, an oceanfront resort community in Myrtle Beach, South Carolina.

The company plans to apply its high-rise expertise, operational support, and strategic guidance to help the board enhance resident experience. Holiday Sands South features resort-style amenities such as multiple pools, children’s splash decks, a lazy river, hot tubs, and an oceanfront lawn. FirstService Residential describes its role as partnering with boards and residents to enhance property values and tailor solutions to each community.

Market Context

FSV was up 0.77% pre-headline, while this announcement extended a recent sequence of community-manag...

Analysis

FSV was up 0.77% pre-headline, while this announcement extended a recent sequence of community-management wins, including the Sep 16 Colorado and Atlanta selections that each preceded a 0.79% 24-hour gain.

Historical Context

4 past events · Latest: Sep 16

4 events

1. Sep 16

   Colorado expansion

   24h Move

   +0.8%

   Selected to manage a new 450-home community in Parker, Colorado

2. Sep 16

   Atlanta management selection

   24h Move

   +0.8%

   Selected to provide full-service management for a 391-unit high-rise

3. Sep 10

   Philadelphia expansion

   24h Move

   -1.4%

   Reselected to provide full-service management for The Grandview

4. Sep 09

   Virginia expansion

   24h Move

   -0.7%

   Selected to manage the Villas at Hunton Park condominium association

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MYRTLE BEACH, S.C., Sept. 17, 2026 /PRNewswire/ -- FirstService Residential, the leading residential community management company, is proud to announce that it has been selected to provide full-service property management for Holiday Sands South Ocean Front Homeowners Association, a premier oceanfront resort community in Myrtle Beach, South Carolina.

"We are excited to welcome Holiday Sands South to the FirstService Residential family," said Michael Mendillo, President, East Region, FirstService Residential. "Our team is committed to delivering the specialized high-rise expertise, operational excellence, and strategic guidance needed to support the board's vision and enhance the resident experience for years to come."

Holiday Sands South offers residents an exceptional coastal lifestyle with an impressive collection of resort-style amenities, including indoor and outdoor pools, children's splash decks, a lazy river, hot tubs, and a spacious oceanfront lawn ideal for relaxation and recreation.

"We were incredibly impressed by the board's thoughtful and comprehensive evaluation process," said Dennis Abbott, President, FirstService Residential. "Their dedication to finding a collaborative management partner aligned perfectly with our approach to community management. We look forward to supporting the association with our extensive resources, innovative solutions, and access to industry-leading subject matter experts to help the community achieve its goals."

As the leading residential community management company, FirstService Residential partners with boards and residents to enhance property values, elevate the resident experience, and deliver customized solutions tailored to the unique needs of every community it serves. Through local expertise, industry-leading resources, and a commitment to service excellence, the company helps communities thrive today and into the future.

~ www.fsresidential.com~

About FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.

Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FirstService Energy, and special districts teams deliver additional levels of support.

Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.

FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

View original content to download multimedia:https://www.prnewswire.com/news-releases/firstservice-residential-expands-in-myrtle-beach-welcoming-holiday-sands-south-ocean-front-homeowners-association-to-its-premier-portfolio-302880522.html

SOURCE FirstService Residential