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Residences by Armani/Casa featured in new luxury hospitality service initiative

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FirstService Corporation (NASDAQ/TSX: FSV), through FirstService Residential, announced that Residences by Armani/Casa in Sunny Isles Beach is one of seven inaugural U.S. properties in a new luxury hospitality service initiative with Forbes Travel Guide's ATELIER CX.

The program applies hotel-level service standards to high-rise residential living.

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News Market Reaction – FSV

+0.74%
+0.74% Session close to close

In the May 27 session, FSV gained 0.74%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights FSV’s strategy of embedding hotel-style service standards into luxury r...
Analysis

This announcement highlights FSV’s strategy of embedding hotel-style service standards into luxury residential properties, adding Residences by Armani/Casa to a group of 7 inaugural residences in a Forbes Travel Guide collaboration. It builds on recent wins in high-rise and premium communities, reinforcing FSV’s positioning in service-intensive segments. Investors may watch how such initiatives translate into long-term contracts, fee growth, and occupancy resilience, especially with the stock still trading below its 200-day MA and well under its 52-week peak.

Key Figures

Inaugural residences: 7 residences Property address: 18975 Collins Avenue Tower height: 56-story +1 more
4 metrics
Inaugural residences 7 residences Number of properties in new hospitality-level service program
Property address 18975 Collins Avenue Location of Residences by Armani/Casa in Sunny Isles Beach
Tower height 56-story Height of Residences by Armani/Casa tower
Completion year 2019 Year Residences by Armani/Casa was completed

Historical Context

5 past events · Latest: May 20 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
May 20 Acquisition partnership Positive +2.6% Roofing Corp of America adds Schefers Roofing, its 16th acquisition since 2020.
May 19 Leadership changes Positive -2.8% Two executives promoted to vice president roles in New York operations.
May 18 Management contract win Positive -2.8% Selected to manage The Residences at 400 Central, a 46‑story luxury tower.
May 13 Senior VP appointment Positive -1.2% Maria Hurst named SVP of the Condo/Coop Werny Division in New York.
May 11 New development promotion Positive -2.4% Jeffrey Poirot promoted to SVP, leading New Development Group projects.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive operating and leadership news has more often been followed by short-term price weakness than strength.

Recent Company History

Over the last few weeks, FSV has issued a series of positive operating and leadership updates. These include a May 20 roofing partnership expanding its footprint to 27 branches, multiple senior leadership promotions in New York, and a new luxury high-rise management mandate in St. Petersburg. Despite constructive business tone, four of the last five items saw negative next-day price reactions. Today’s luxury service initiative at Residences by Armani/Casa fits the theme of expanding FSV’s higher-end residential and hospitality-style capabilities.

Key Terms

nasdaq, tsx
2 terms
nasdaq financial
"FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV)"
The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.
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tsx financial
"FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV)"
TSX is the common shorthand for the Toronto Stock Exchange, Canada’s primary marketplace where shares, bonds and other securities are bought and sold. Think of it as a big shopping mall for investments: prices there show what buyers and sellers currently value a company’s stock, and listings, trading volume and price moves on the TSX can directly affect investor portfolios and signal broader market trends.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The landmark oceanfront property in Sunny Isles Beach joins a select group of premier U.S. residences redefining service standards through a collaboration with Forbes Travel Guide

SUNNY ISLES BEACH, Fla., May 27, 2026 /PRNewswire/ -- Residences by Armani/Casa is one of the seven inaugural residences participating in a new program to bring hospitality-level service standards into luxury residential living as part of FirstService Residential's collaboration with ATELIER CX, the consulting division of Forbes Travel Guide.

Located at 18975 Collins Avenue in the heart of Sunny Isles Beach, often referred to as "Florida's Riviera" for its pristine beaches, luxury towers, and global appeal, the Residences by Armani/Casa is uniquely positioned to represent the next evolution of high-rise living.

This initiative brings the service principles and standards of the world's most respected hotels into residential living, reflecting a growing expectation among residents for a more refined, consistent, and personalized experience.

"Being selected as part of this inaugural group reflects the high standards our residents expect, and our team delivers every day," said Adela Gurriaran, general manager of Residences by Armani/Casa. "This program allows us to elevate our service approach even further by aligning with globally recognized hospitality principles and bringing a more thoughtful, personalized experience to our residents."

"This is an important step forward for our community," said Meyer Zafrany, president of the Board of Directors at Residences by Armani/Casa, one of South Florida's most distinguished oceanfront condominium properties. "Our participation reinforces the Board's commitment to maintaining the highest level of service and ensuring our property continues to stand apart in a very competitive luxury market."

Completed in 2019, the Residences by Armani/Casa is a 56-story oceanfront tower developed by Dezer Development in collaboration with The Related Group and designed by world-renowned architect César Pelli. The property reflects Giorgio Armani's signature minimalist aesthetic and attention to detail, creating a cohesive design experience throughout the building's architecture, interiors, and amenities.

The inclusion of Residences by Armani/Casa in this program underscores its role as a benchmark for luxury residential living, not only for its design and location, but for its continued leadership in delivering elevated service experiences.

"We're seeing a growing expectation for service to feel as refined and intentional as the environment itself," said Hector Vargas, president, South Florida high-rise, FirstService Residential. "We are proud to manage Residences by Armani/Casa and to guide our teams in setting a higher standard of service for the high-rise residential experience."

Click here to find more information about this program

About FirstService Residential

FirstService Residential is simplifying property management. Its hospitality-minded teams serve residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.

Leveraging unique expertise and scale, FirstService serves its clients with proven solutions and a service-first philosophy. Residents can count on 24/7 customer care and tailored lifestyle programming, amenity activation, and technology for their community's specific needs. Market-leading programs with FirstService Financial, FirstService Energy, and special districts teams deliver additional levels of support.

Boards and developers select FirstService Residential to realize their vision and drive positive change for residents in the communities in their trusted care.

FirstService Residential is a subsidiary of FirstService Corporation (NASDAQ and TSX: FSV), a North American leader in providing essential property services to a wide range of residential and commercial clients.

About Forbes Travel Guide and ATELIER CX

Forbes Travel Guide ("FTG"), the global authority on luxury hospitality, provides world-class professional services through its consulting division ATELIER CX to service-oriented businesses such as luxury retail, residential, air travel, private clubs and more through bespoke training solutions, custom service standards and expert evaluation services.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/residences-by-armanicasa-featured-in-new-luxury-hospitality-service-initiative-302783368.html

SOURCE FirstService Residential

FAQ

What did FirstService (FSV) announce about Residences by Armani/Casa on May 27, 2026?

FirstService announced that Residences by Armani/Casa is among seven inaugural U.S. residences in a new luxury hospitality service initiative with Forbes Travel Guide’s ATELIER CX. The program aims to apply hotel-style service standards to high-rise residential communities.

How does the Forbes Travel Guide ATELIER CX program affect Residences by Armani/Casa residents?

The program brings hospitality-level service standards to Residences by Armani/Casa, aiming for more refined, consistent, and personalized resident experiences. According to FirstService, it aligns building operations with globally recognized luxury hospitality principles for high-rise residential living.

Why is Residences by Armani/Casa’s inclusion in the Forbes Travel Guide initiative significant for FSV investors?

Inclusion highlights FirstService Residential’s role managing a flagship luxury tower that adopts elevated service standards. According to FirstService, this reinforces its positioning in competitive high-rise markets and showcases its hospitality-minded, service-first property management approach across North America.

Where is Residences by Armani/Casa located and what are its key design features?

Residences by Armani/Casa is a 56-story oceanfront tower at 18975 Collins Avenue in Sunny Isles Beach, Florida. Completed in 2019, it features Giorgio Armani’s minimalist aesthetic across architecture, interiors, and amenities, with design by architect César Pelli and developers Dezer Development and The Related Group.

What role does FirstService Residential play in the new luxury service initiative with Forbes Travel Guide?

FirstService Residential manages Residences by Armani/Casa and collaborates with Forbes Travel Guide’s ATELIER CX to implement hotel-inspired service principles. According to FirstService, its teams guide high-rise staff in delivering higher service standards, 24/7 customer care, and tailored lifestyle programming.